This paper aims to analyze the impact of the destination image and the information sources (which are:
1/ Word of mouth (Wom), 2/electronic Word of mouth (eWom) and 3/ commercial sources), on the
medical image of the destination and the intention to visit it for a medical purpose 247 people of different
nationalities responded to the questionnaires posted on the Internet. The data were analyzed using the
structural equation method.
The main results are: 1/ the image of the destination significantly influences the medical image and the
intention to travel. 2/ The sources of information that help the most to choose a medical destination are:
1/ the eWom, then 2/ the Wom, and finally 3/ Commercial Sources. While, the sources that have more
impact on the intention to travel are the Wom and the eWom. This research highlights the importance of
promoting a positive image of the country in a global way (security, attractiveness, hospitality of the
people, etc.) and not only promoting its medical image. The second contribution of this study is to show
the importance of the eWom, the Wom in the process of choosing the country. Tourism actors (medical
tourism facilitators) must 1/ be aware of the importance of promoting an attractive image of the
destination and not only focus on the assets of the medical plan; and 2/ be aware of the most reliable
media for decision making in order to build a marketing strategy consistent with the information needs of
the potential tourist patient.