(Objectives of the Study)
Now let us move on to the objectives of the study, so the first objective is to

To understand the level of online shopping engagement of microbusinesses in San Fabian and its
relationship to their cash flow. The surge in online shopping's popularity offers considerable
benefits to enterprises through reduced transaction costs and improved operational efficiency.
However, it remains unclear if rural microbusinesses genuinely experience enhanced cash flow
from participating in the online shopping trend. Moreover, researchers aim to assess the
relationship of market modernization on the costs and revenue of micro-businesses to validate
assumptions about the positive influence and advantages of incorporating online shopping.

To identify the benefits and challenges associated with the experience of micro-businesses in
San Fabian as they engage in online shopping. The research aims to identify and assess the
specific challenges and opportunities that microbusinesses face as a result of their engagement.
The findings of this study can help microbusiness owners develop strategies to overcome the
challenges associated with online shopping engagement.

To provide valuable recommendations , practical guidance, and legal information related to the
advancement of online shopping activities and effective cash flow management. By providing
recommendations and insights based on the study's findings, the research intends to offer
practical guidance to microbusiness owners on leveraging online shopping opportunities while
effectively managing their cash flow.
(Conclusion) #1
Micro-business owners in San Fabian shown a moderate to high level of online shopping engagement.
As indicated by the combined data from Tables 4, 5, 6, and 7, retail sector of microbusiness actively
partakes in online shopping. particularly among businesses with a 1 to 3-year age range. The majority of
these businesses actively participate in online shopping, with a significant portion engaging twice a week
and utilizing social media platforms for transactions. The data indicates diverse shopping platform
usage, showcasing ada, ptability. While there are variations in online transaction rates, the overall trend
suggests a substantial involvement in the online marketplace, crucial for micro-business sustainability by
broadening customer reach, enhancing visibility, and adapting to evolving consumer preferences in the
digital age.
(Recommendation) # 3
Next is the recommendation for the consumers. Consumers are advised to stay informed on online
shopping trends. This involves staying informed about possible alterations or changes in pricing,
product availability, and convenience aspects. Adapting to these changes can potentially improve their
overall online shopping experience. Secondly, we recommend them to support local micro-businesses.
Considering the favorable influence of online shopping on micro-businesses, consumers can actively
support local enterprises by engaging in online transactions. This support contributes to the growth of
small businesses and the local economy.