CONSUMER PROTECTION The term consumer protection has been taken to mean those measures which contribute directly or indirectly to the consumer assurance that he will buy goods of a suitable quality appropriate to his purpose. That they will give him reasonable use and if he has just complaints there will be means for redress (Molony Committee Report) thus the term consumer protection covers a wide range of areas including (a) Unsafe products or goods; (b) Qualitatively deficient goods or services; (c) Fraudulent misleading or unfair trade practices; (d) Insufficient information to exercise a prudent buying decision; (e) Economic exploitation through lack of competition; (f) Protection from excessive prices or charges; (g) Protection from short measures;