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COMPETITORS OF ECO-FRIENDLY HOME CLEANING KIT
Sukrin Shrestha
Fleming College Toronto
MKTG 14: Marketing
Hiren Chavda
Apr / 14 / 2024
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Introduction
Traditional Cleaning Products Despite rising awareness of environmental problems, many people
continue to use traditional cleaning solutions due to habit or a lack of knowledge about eco-friendly
alternatives. These goods frequently contain harsh chemicals that are not only damaging to the
environment but also constitute a threat to human health. They are, nonetheless, favoured because
of their supposed rapid effectiveness.
Other Eco-Friendly Cleaning Brands: On the other hand, there is a rising market for environmentally
friendly cleaning products provided by numerous brands. These items come in a variety of formulas,
package styles, pricing ranges, and marketing techniques. Some focus on certain areas, such as
vegan ingredients, biodegradable packaging, or natural scents, which appeal to ecologically sensitive
customers.
Homemade Cleaning Solutions: Homemade cleaning solutions are becoming increasingly popular
among those who want to reduce their environmental impact while also saving money. People make
their own cleaning solutions by combining common household ingredients such as vinegar, baking
soda, and lemon juice. While these DIY methods are regarded as inexpensive and entirely natural,
they may lack the convenience of pre-packaged cleaning supplies.
Subscription-based Cleaning Services: Another development in the cleaning sector is subscriptionbased services that provide monthly deliveries of cleaning supplies, with some emphasizing ecofriendliness. These services compete on convenience and sustainability, and several provide
discounts or rewards for long-term commitments.
Multi-Purpose Cleaning Tools: In addition to cleaning supplies, there is a demand for multi-purpose
products such as microfiber cloths, steam cleaners, and reusable mopping systems. While they do
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not directly compete in terms of formulas, these gadgets provide alternative environmentally
friendly options for preserving cleanliness.
CONCLUSION
With a variety of options accessible, customers may make informed decisions that are consistent
with their values and priorities. Whether it's using standard cleaning products, looking into ecofriendly alternatives, or embracing DIY methods, the cleaning business is evolving to accommodate
the different requirements of consumers while working toward a cleaner, greener future.
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Reference:
1. https://www.websitebuilderexpert.com/building-online-stores/how-to-sellcleaning-products/
2. https://smallbusinessbc.ca/article/understanding-your-competition/
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