PUREGOLD PRICE CLUB, INC., also known as PUREGOLD, opened its first convenience store in the Philippines in 2001. During that time, the store sold a wide array of goods—like groceries, apparel, household accessories, and furniture—at very affordable prices. The one-stop shopping philosophy was a novel idea to consumers. With the excellent service and quality products Puregold provided, it did not take long for the company to rise up in the industry. Puregold expanded its retail network organically and through strategic acquisitions. To grow its market coverage in the country, the company introduced the Puregold Jr. Supermarket in 2008 and the Puregold extra in 2010. These two new types of supermarkets were placed outside malls in stand-alone outlets or as anchor tenants of commercial centers. The company continued to expand its branches nationwide and welcomed more business opportunities to sustain its robust growth. Apart from the expansion, Puregold had business partnerships and acquired different companies in the Philippines such as S&R Membership Shopping, Parco Supermarkets, LAWSON Japanese Convenience Stores, Food Panda Delivery Services, and Metro Mart Delivery Services. By acquiring S&R Membership Shopping and Parco Supermarkets last May 2012, PGOLD covers the entire spectrum of consumers. S&R membership shopping club which currently boasts of 215,000 members taps the high spending power of the AB socio-economic class. Parco, a supermarket chain with 19 stores, will be integrated and rebranded to PGOLD‟s supermarket format Puregold Junior. This will strengthen Puregold‟s reach to households belonging to the CDE socio-economic classes. PGOLD‟s robust revenue generation is heavily supported by competitive pricing, high-margin products, and steady domestic consumption through population growth. Its EDLP strategy keeps PGOLD store pricing attractive over local competitors, thus fueling an estimated 6.41% annual same-store sales growth from 2012 to 2016. The Company conducts its operations through several retail formats and store brands. Hypermarkets, through “Puregold Price Club”, offer a variety of food and non-food products and generally cater to both retail customers and resellers such as members of the Company's loyalty program. Supermarkets, through “Puregold Junior”, operate as a neighborhood store which offers a higher proportion of food to non-food products vis-a-vis the Company's hypermarkets. Discounters, through "Puregold Extra", operate in a small store format that offers a more limited number of goods. Meanwhile, S&R Membership Shopping adopts a warehouse club concept where most of the products offered are in club packs. Majority of the merchandise are imported brand names mostly sourced from the US. Among others, PGOLD also owns Entenso Equities, Inc., which is the holding company for two companies, namely, Ayagold Retailers, Inc. and San Roque Supermarkets. PPCI Subic, Inc. is operating one Puregold branch in Subic Bay, Olongapo City. In 2018, PGOLD incorporated Purepadala, Inc. mainly to operate the remittance operation of the Company. By the end of 2021, PGOLD was operating a total of 263 hypermarkets, 100 supermarkets, 28 extras, 39 minimarts, 22 S&R warehouse clubs, 47 S&R Quick Service Restaurants, three Merkado branches, and 30 San Roque supermarkets, for a total of 532 stores all over the country. Through the Tindahan ni Aling Puring (TNAP) reseller program, it is the only major retailer to focus on the widely popular traditional sari-sari store. TNAP is a customized, holistic membership program which allows sari-sari store owners and other small business owners to increase their potential net earnings by: Accumulating points from purchasing products (the points earned can be used to purchase more) Offering them lower prices and exclusive promos on home, fashion, fresh, and other grocery products Getting all the products they purchased delivered to them for FREE Giving them their own “Prepaid Loading Business” through Puregold’s Super Suki Sim powered by Globe Telecom for additional income Providing financial assistance or capital through Puregold’s My Puhunan Plus Program Securing their business’ continuity through Puregold’s Pioneer Insurance progra m Puregold provides products and services that meet the demands and expectations of its customers. Not only that, they do their best to give back and help. TNAP also continues to provide opportunities and big savings to sari-sari store owners and other small business owners. Through these marketing strategies, the company has continuously generated sales growth through the years. PGOLD‟s robust revenue generation is heavily supported by competitive pricing, high-margin products, and steady domestic consumption through population growth. Its EDLP strategy keeps PGOLD store pricing attractive over local competitors, thus fueling an estimated 6.41% annual same-store sales growth from 2012 to 2016. The company has set its organic growth rate at 25 stores per year for the next 5 years. Puregold is also recognized for its people-centric mindset. It became the most customer-oriented hypermart that offers one-stop shopping convenience and the best value to its customers. The company continues to provide good products, services, and business opportunities to Filipino families. Abstract Introduction In the Philippines, the PUREGOLD PRICE CLUB, INC., popularly known as PUREGOLD, launched its first convenience store in 2001. At that time, the store offered a wide range of products at extremely low costs, including food, clothing, home decor, and furniture. The concept of one-stop shopping was new to customers. It did not take long for Puregold to become a leader in its field because of the superior products and services it offered. Discussion Puregold strategically acquired businesses and organically built its retail network. Puregold Jr. and Puregold extra were launched by the corporation to increase its market coverage in the country. These two brand-new supermarket varieties were positioned outside of malls as standalone stores or as the anchor tenants of commercial establishments. The company runs its business using a variety of retail formats and shop brands. Through "Puregold Price Club," hypermarkets provide a range of food and nonfood items to both retail consumers and resellers, including participants in the company's loyalty program. When compared to the Company's hypermarkets, supermarkets operate through "Puregold Junior" as a neighborhood shop that provides a larger proportion of food to non-food goods. Through "Puregold Extra," discounters run tiny stores with a more restricted selection of products. It is the only significant retailer that concentrates on the much favored conventional sari-sari shop through the Tindahan ni Aling Puring (TNAP) reseller scheme. TNAP is a personalized, all-encompassing membership program that enables sari-sari store owners and other small business owners to increase their potential net earnings by giving them their own "Prepaid Loading Business," offering them lower prices and special promotions on home, fashion, fresh, and other grocery products, and allowing them to accumulate points from purchases (the points earned can be used to purchase more). In order to satisfy its clients' needs and expectations, Puregold offers goods and services. They also try their best to serve others and give back. Sari-sari store owners and other proprietors of small businesses continue to benefit from TNAP's chances and substantial savings. The business has consistently increased revenue throughout the years thanks to these marketing tactics. To maintain its rapid expansion, the company opened new branches around the country and welcomed fresh business pro spects.Aside from the expansion, Puregold established commercial relationships and bought a variety of businesses in the Philippines, including S&R Membership Shopping, Parco Supermarkets, LAWSON Japanese Convenience Stores, Food Panda Delivery Services, and Metro Mart Delivery Services. PGOLD has a comprehensive customer base thanks to its May 2012 acquisitions of S&R Membership Shopping and Parco Supermarkets. The S&R membership shopping club, which presently claims 215,000 members, capitalizes on the substantial purchasing power of the AB socioeconomic class. . It uses a warehouse club model where the majority of the goods are sold in club packs. The majority of the goods are brand-name imports, especially from the US. Parco, a chain of 19-location supermarkets, will be merged with and rebranded under the Puregold Junior supermarket concept by PGOLD. Entenso Equities, Inc., a holding company for two businesses, Ayagold Retailers, Inc. and San Roque Supermarkets, is another asset that PGOLD holds. One Puregold location is run by PPCI Subic, Inc. at Subic Bay, Olongapo City. 2018 saw PGOLD create Purepadala, Inc. with the primary goal of running the company's remittance business. By the end of 2021, PGOLD had 532 shops nationwide under its management, including 263 hypermarkets, 100 supermarkets, 28 extras, 39 minimarts, 22 S&R warehouse clubs, 47 S&R quick service restaurants, three Merkado branches, and 30 San Roque supermarkets. Conclusions Competitive pricing, high-margin goods, and consistent domestic consumption due to population expansion all contribute significantly to PGOLD's strong revenue generating. A projected 6.41% annual same-store sales increase from 2012 to 2016 was supported by its EDLP strategy, which maintains PGOLD store price competitive with those of regional rivals. For the next five years, the firm plans to develop organically at a rate of 25 shops each year. The people-centric perspective of Puregold is very well known. It evolved into the most client-focused hypermarket, providing clients with the best value and convenience of one-stop shopping. Families in the Philippines continue to benefit from the company's high-quality goods, services, and business prospects. References https://www.valens-research.com/dynamic-marketing-communique/youre-always-a-winner-how-didthis-company-create-a-big-impact-in-the-retail-industry-and-its-consumers-monday-marketing-marvels/ https://www.cfainstitute.org/-/media/regional/arx/post-pdf/2016/06/05/research-analysis-reportpuregold-price-club-inc.ashx https://www.academia.edu/14211651/STRATEGIC_MANAGEMENT_PAPER_On_PUREGOLD https://edge.pse.com.ph/companyInformation/form.do?cmpy_id=629#:~:text=(PGOLD)%20was%20inco rporated%20on%20September,%E2%80%9D%2C%20was%20launched%20in%202004.
