ABOUT SNAPCHAT
MAIN USP:Ephemeral Content: Messages and
photos vanish after viewing,
emphasizing privacy and
spontaneity.
Snapchat is an app where you can send pictures and
videos that disappear after your friends see them.
PRODUCT FEATURES:-
4.1
100 cr+ Download
20+ Countries
293M+ Daily
active users
CHAT
FEED
STORIES
DISCOVER
CAMERA
23% YOY Growth
PROBLEM STATEMENT:-
competitors:-
Expand your
offerings and transform the
current app into the dating
needs of your users as well.
55+
10.2%
WORLD POPULATION
Snapchat Users by country
(8.1 BILLION)
45-54
8.2%
18-24
35.7%
USA
India
NO ACCESS TO INTERNET
35-44
20.4%
France
Internet Connection is
present
Around 65.7%
Around 34.3%
UK
Saudi Arabia
0M 20M 40M 60M 80M 100M 120M
25-34
25.5%
Target Audience
Age group 18-44
years old
73%
47%
25%
12%
Age
(18-24)
Age
(25-30)
Age
(30-49)
Age
(50+)
Gender
Demographics
52.9%
46.3%
USER PERSONAS
“Searching for a meaningful, values-aligned relationship, expanding social circles through dating apps, and
enjoying the dating journey.”
Attributes
Sarah
Goals
Age: 28
Occupation: Marketing Specialist
Location: Urban area
Hobbies: Yoga, reading, and
hiking
Personality: Outgoing, social,
values humor, and open-minded
Pain Points
1.
Find a long-term committed
relationship with someone who
shares her values and interests.
2. Use dating apps to expand her
social circle and meet new
people outside of her regular
social and work circles.
1.
Worries about data security on
dating apps, impacting willingness
to share personal information due
to fear of misuse and breaches.
2. Struggles with shallow connections
on dating apps due to an emphasis on
appearance and brief text interactions,
hindering genuine relationship
building.
“Finding a tech-loving, gaming partner on dating apps, aiming for a lasting relationship, marriage, and family.”
Attributes
Age: 35
Occupation: Software Developer
Location: Suburban area
Hobbies: Gaming, coding, and
playing musical instruments
Personality: Introverted,
analytical, and family-oriented
Goals
Pain Points
Find a partner with similar
interests, especially someone
who appreciates technology and
shares a passion for gaming.
2. Utilize dating apps to connect
with potential matches in a more
controlled and comfortable
environment.
1. Seeks a more dynamic way to express
their personality on dating apps,
frustrated by static profiles limiting
effective conveyance of hobbies and
interests.
2.
Faces challenges in gauging
chemistry and authenticity o dating
apps due to limited real-time
interaction options, such as video
calls or live updates.
1.
Alex
SNAPDATE
“Transforming social interaction into meaningful connections”
PRODUCT FEATURES
SnapDate Profile
Users can create a
dating profile with
photos and short
videos, showcasing
their personality.
SnapMatch Algorithm
Utilize machine learning
to suggest potential
matches based on
interests, location, and
user behavior.
For users who are hesitant to
share personal photos can
use to BITMOJI express
themselves with personalized
avatars
Users can proactively
request matches based on
their preferred criteria,
enabling a more
personalized and tailored
matchmaking experience.
Implement robust age
verification mechanisms
to ensure users are 18
years or older
Unlock premium features
and elevate your dating
experience after making
seven meaningful
matches on the platform.
SNAPDATE
“Transforming social interaction into meaningful connections”
PRODUCT FEATURES
SnapChat Icebreakers
Feedback System
Encourage users to
provide feedback on their
experiences to make
continuous improvements.
Pre-set conversation
starters or games to
ease initial
interactions between
users.
SnapAI Chatbot
For assistance with app-related
queries, reporting abuse, or
addressing instances of inappropriate
language, our SnapAI chatbot is at
your service, committed to fostering
a safe and positive user experience.
GAMIFICATION
Gamification
"Elevate your Snapchat experience with interactive and engaging games designed to bring couples closer."
LoveQuest Riddles
Couples team up to solve engaging love quest riddles.
Strengthen your bond by working together to unlock
romantic mysteries.
As couples progress, unlock special rewards, stickers,
and filters for your Snapchat experience.
Benefits:Enhanced User Retention
Social Interaction Boost
Monetization Opportunity
Marketing and virality
Stories narrative game
Choose your own adventure with interactive story
narratives
Couples make joint decisions that impact the storyline,
creating a unique shared experience
Multiple story outcomes keep the experience fresh and
encourage replayability
Fun bonding games
How Well Do You Know Each Other
Couple Trivia Challenge
Snapchat Pictionary
MONETIZATION
Premium Features
In-App Purchases
Advertising
Offer premium subscriptions
for enhanced matchmaking
features or exclusive dating
events.
Allow users to purchase virtual
gifts or premium stickers for
flirting and for more fun
interaction activities.
Integrate sponsored content related
to dating services or events.
Eg: Unlock premium
features and elevate your
dating experience after
making seven meaningful
matches on the platform.
Enhance your connections with
premium video chats, available
for purchase to elevate your inapp communication experience.
Target Audience: Focus
on Gen-Z and Millennials
who are already active on
Snapchat.
Go-to-Market Plan
Social Media Campaigns:
Leverage Snapchat's
advertising platform for
targeted campaigns.
Leverage Snapchat's advertising
platform for targeted campaigns.
Partner with influencers or dating
experts for joint campaigns to
increase awareness and adoption.
.
Partnerships: Collaborate
with influencers, dating
experts, or local businesses
for cross-promotion.
thankyou
Anshika Jain
MNC’23
Anjali Bharti
MNC’23
TEAM_GoingProductly