Summary Of Reading The Informative and Persuasive Functions of Advertising: A Moral Appraisal- A Comment By: Hossein Emamalizadeh n advertisement is morally permissible depends on if it helps the consumer by promoting an important and worthwhile benefit. Santilli thinks whether an advertisement is morally permissible depends on whether there was consent given. Emamalizadeh says Santilli's view can't be correct because the consumers don't always need consent to be influenced by advertising. Emamalizadeh suggests instead that whether an advertisement is morally permissible depends on