MARKETING,
COMMUNICATION
& SALES
At IE University, we’ve
streamlined our academic
offering to help you find
the program that’s right
for you. We give you the
power to control your own
journey according to your
unique goals.
After selecting one of our
program areas, you’ll be in
a better position to define
your individual professional
trajectory.
Guided by a world-class
faculty and surrounded by
other innovative minds,
you’ll have the freedom to
explore as you discover your
own career destination.
Every area offers a unique
professional pathway.
Start your journey today.
Discover all our program areas to help
you continue your professional journey:
Leadership
& Talent
Development
Know more →
Business &
Management
Know more →
Design &
Architecture
Know more →
Finance, Economics
& Trade
Know more →
Law, International
Affairs & Public
Policy
Know more →
Marketing,
Communication
& Sales
Know more →
Science, Technology
& Data
Know more →
ABOUT
MARKETING,
COMMUNICATION
& SALES
In our digital and
globalized era, we’re
more connected
than ever. Today, the
world of marketing,
communication and sales
is all about using a fine
balance of innovative
technology and human
creativity to understand
human behavior, shape
customer decisions and
unlock value in business.
WHAT IS IT
ALL ABOUT?
For every internationally recognized
brand, there are huge teams of visionary
professionals behind them—marketing
departments, integrated communication
agencies, digital media production
studios, customer experience design firms,
consumer insights research, social media
teams, and more.
Our Marketing, Communication & Sales
programs aim to develop professionals
who can build strong ties between people
and organizations, using a variety of
digital and non-digital channels. With
endless possibility for forming global
connections, the bottom line is about truly
understanding our audiences to determine
how we can resonate with them.
If you’re inspired by building connections
and communications between people in a
landscape without boundaries, the world
of marketing, communication and sales is
yours for the taking.
WHO ARE THE
PROGRAMS FOR?
The program
was a great
introduction to
the possibilities
of the creative
industry. It
opened my eyes
to the world
of brands and
the power of
storytelling,
experience, and
design.”
Lucia Seoane-Pampin, Spain
Master in Creative Direction,
Content & Branding
― Consultant at C Space
Marketing, Communication & Sales
programs bring together creative, ambitious
individuals who are constantly searching for
innovative ways to build global connections.
Individuals in this area will become highly
effective communicators who feel confident
in people-oriented roles, while possessing
the motivation and work ethic to master
challenging digital skills for the frontline
of industry.
WHY CHOOSE THIS
AREA OF STUDY?
Learn
by doing
01
The career-focused programs take an immersive,
hands-on approach to learning with real-world cases,
simulations and challenges. This offers significant value
that can be applied to everything from innovation
and product development to strategy design and
more. With the relevant experience at your fingertips,
you’ll be ready to drive impact in the marketing and
communication world.
Specialize
your studies
02
We are here to help you achieve your vision. With a
range of programs for specific fields in marketing,
communication and sales, you can focus your studies
to align with your interests and develop a targeted
business mindset. Whatever your specific objectives,
we’re on hand to help you reach your goals.
“I had the
opportunity to
relate and work
with people
from over 20
nationalities
on finding
solutions, from
a managerial
perspective,
to complex
communication
and business
scenarios.
Learn from
industry
leaders
The professors and visiting experts from Marketing,
Communication & Sales programs are experienced
marketing, communication and sales practitioners.
Alongside forming key connections in a competitive
industry, you will gain cutting-edge sector insights in a
classroom environment and discover latest trends and
developments as they happen.
Experience
the world
of work
Ana Carolina Bustamante,
Venezuela
Master in Strategic Marketing
& Communication ―
Communications Manager for
Europe at CampoFrio Food Group
03
04
Thanks to IE University’s industry partnerships,
you’ll have the chance to work on projects for top
corporations. By taking part in these initiatives, you
can discover the reality of the sector firsthand—or even
open the door to potential employment opportunities
through top-tier connections. In the past, students
from these programs have gained experience at
Nielsen, Millward Brown, Orange, Llorente & Cuenca
and Amazon or organizations including OECD, NATO
and Club de Madrid to name a few.
Master
in-demand
digital skills
05
Today’s market landscape calls for professionals with
top digital skills and the creative ability to put them
into practice. In this area, you will become familiar with
industry software such as the Adobe Creative Cloud,
Google Analytics, Hootsuite, HubSpot and Mailchimp.
But beyond this, our expert training provides you with
experience using the software in real-life scenarios,
applying it as you would in a professional environment.
Join an
international
community
06
Our entire institution is rooted in diversity. From our
faculty to our student body, we celebrate the unique
backgrounds, cultures and experiences that make us
who we are. We firmly believe that having exposure
to individuals from all walks of life enriches your
experience in the classroom and beyond. As your
perspectives and mindsets are challenged, you open
yourself up to a wealth of cultural and professional
insights that help define the path you take.
After studying at
IE University, I emerged
with a stronger set of
technical and soft skills
that have enabled me
to thrive in my new
professional journey.”
Audrey Ware, USA
Master in Market Research &
Consumer Behavior ― Business
Analyst at McKinsey & Company
OUR PROGRAMS
BACHELOR’S +
DUAL DEGREES
Bachelor in
Communication
and Digital
Media
Marketing is increasingly tech-centric. This program
addresses this changing context by providing creative
professionals with the skills to help brands stand out.
With an expert faculty and diverse student body,
you’ll discover how to deliver meaningful messages to
international audiences.
Know more →
Bachelor in
Behavior and
Social Sciences
This practical degree draws actionable insights from
human behavior and social sciences to produce a
positive impact on consumers, companies and society
as a whole. With a holistic approach, you will explore
the reasons we do what we do, supported by various
social science disciplines.
Know more →
Bachelor in
Design
The Bachelor in Design is aimed at daring individuals
who wish to develop a more sustainable world
through design. This program combines solid design
foundations with demanding real-world challenges,
projects and a comprehensive business outlook,
allowing you to tangibly improve people’s daily lives.
Know more →
Bachelor in
International
Relations
Know more →
Students discover how to pursue their professional
ambitions in the public, private and non-profit sectors.
This program is designed alongside the United Nations
System Staff College and focuses on the 5 Ps as defined
by the UN’s 2030 Agenda for Sustainable Development.
Bachelor
in Business
Administration
The Bachelor in Business Administration (AACSB,
AMBA and EQUIS accredited) prepares ambitious
individuals for international success. Whether starting
an entrepreneurial venture or becoming a leader in
a multinational, our world-class faculty and learning
environment will help you reach your goals.
Know more →
BACHELOR’S
DUAL DEGREES
The bachelor’s dual degree options in this area provide
the opportunity to combine strong skills from this
area with insights from broader fields. Whatever
combination you choose, you will gain a holistic
understanding of interconnected disciplines.
Dual Degree in Business Administration
+ International Relations
Know more →
Dual Degree in Business Administration
+ Design
Know more →
WHAT THE INDUSTRY SAYS
“In content, what I want to start
experimenting with is automated
narratives… I don’t know if we can do it
100% with robots yet —maybe one day—
but bots is the first expression of where
that is going.
Mariano Bosaz
Global Senior Digital Director
— Coca-Cola
OUR PROGRAMS
MASTER’S +
DUAL DEGREES
Master in Creative
Direction, Content
& Branding
Know more →
Master in
Customer
Experience
and Innovation
In today’s content-saturated world, experts in creative
strategy and content production are highly sought
after. In order to stand out, they need to have a
thorough understanding of creative direction, master
the latest media strategies, understand and leverage
the power of storytelling, and align a compelling
creative outlook to a brand's communication needs.
Creating seamless customer experiences that carry
over across platforms, products and services is the key
to unlocking success. With the Master in Customer
Experience and Innovation, students engage with the
ins and outs of human-focused experience design,
while leveraging innovation to deliver value.
Know more →
Master in
Market Research
and Consumer
Behavior
The Master in Market Research and Consumer Behavior
provides professionals with the insights and marketing
intelligence to truly understand why we make the
decisions we do. Understanding our motivations and
choices is essential to truly address current customer
needs—and what they may be in the future.
Know more →
Master in
Strategic
Marketing &
Communication
Know more →
The Master in Strategic Marketing & Communication
is designed for visionary and strategic professionals.
Equipping you with a 360-degree vision of
communication, management and digital strategies,
the program shapes impactful leaders capable of driving
business growth through branding, communication,
marketing and reputation management.
Executive Master
in Strategic
Marketing &
Communication
Know more →
Master in
Digital Marketing
The Executive Master in Strategic Marketing and
Communication is designed for working professionals
who are looking to upskill and elevate their professional
experiences. This program focuses on how marketing
and communication professionals and brand
managers can harness the power of digital platforms,
social media and digital strategy to continue to stand
out in the world of marketing and communications.
The Master in Digital Marketing is a dynamic
exploration of digital automation, customer analytics
and channel optimization. This innovative program will
provide you with the skills to understand and manage
campaign analytics and performance to achieve lasting
success in the digital sphere.
Know more →
Master in
International
Relations
Gain the holistic skill set to shape global affairs from
within government agencies, corporations and civil
society or multilateral organizations. This unique
educational experience is designed alongside
the Organization for Economic Co-operation and
Development (OECD).
Know more →
International
MBA
The International MBA is a transformational program
for top professionals, with at least three years of
working experience, looking to take their business skills
to the next level. As you expand your network, you will
improve your leadership skills and gain the innovation
toolkit to drive disruption.
Know more →
Master in
Management
Know more →
The Master in Management is a highly customizable
program that provides next-gen leadership training
for an ambitious mix of like-minded students. This
program allows you to choose from six different tracks
and over 50 electives to help you tailor your journey,
and define your own career path.
MASTER’S
DUAL DEGREES
The Marketing,
Communication
& Sales program
area specializes in
connecting individuals
with organizations—
across a broad range
of sectors. For those
of you with a specific
industry in mind,
we offer a range of
master’s dual degree
options to further
help you tailor your
learning journey. The
combination options
available are:
Dual Degree Master in Management +
Master in Creative Direction, Content &
Branding
Know more →
Dual Degree International MBA + Master
in Creative Direction, Content & Branding
Know more →
Dual Degree Master in Management
+ Master in Customer Experience and
Innovation
Know more →
Dual Degree International MBA + Master
in Customer Experience and Innovation
Know more →
Dual Degree Master in Management
+ Master in Market Research and
Consumer Behavior
Know more →
Dual Degree International MBA + Master
in Market Research and Consumer
Behavior
Know more →
Dual Degree Master in Management
+ Master in Strategic Marketing &
Communication
Know more →
Dual Degree International MBA + Master
in Strategic Marketing & Communication
Know more →
Dual Degree Master in Management
+ Master in Digital Marketing
Discover our Dual
Degree options and
gain complementary
skill sets.
Find out more
Know more →
Dual Degree International MBA + Master
in Digital Marketing
Know more →
TRENDS,
CAREERS
& JOBS
KEY INDUSTRY STATS
By 2025, the
geolocation marketing
industry will reach
$38.1 billion.
Marketing Insider Group
The cutting-edge nature
of this area means there is
a wide range of career
opportunities available.
More than 30% of
consumer browsing
sessions will be voice
activated through Siri,
Alexa or Cortana.
Gartner
Careers
Jobs
Marketing, Communication & Sales
programs empower students to become:
Taking part in this
path can lead to
diverse, impactful
career trajectories
across a variety
of organizations,
including:
Brand Managers
Digital Content Creators
Corporate Affairs &
Communication Managers
Experience & Innovation
Designers
Consumer Insights
Generators
Digital Marketing Manager
▶ Creative,
advertising and
communications
agencies
▶ Top multinational
organizations in
various sectors
▶ Media production
companies
▶ Design studios
▶ E-commerce
companies
▶ Branding
consultancies
▶ Governmental and
non-governmental
organizations
▶ PR agencies
▶ Market Research &
consulting firms
▶ Startups
INDUSTRY
TRENDS
Corporate Social
Responsibility
As we identify more with brands, companies have a
new corporate responsibility to lead with purpose.
They are increasingly expected to take a political
stance, acting in a way that encourages progress
and incentivizes customers to follow their examples.
Brands are in a powerful position to unlock change,
particularly with social impact initiatives to promote
diversity and sustainability.
Digital transformation
Digital transformation has rewritten the rules for
what is possible in marketing, communications and
sales. According to Deloitte, digital media will increase
to 36% of all global advertising spending, driving
demand for digital media experts. Digital innovations
have huge potential in the world of marketing and
communications—representing a source of incredible
growth for companies that harness its power.
US adult average daily
time on social media
and watching digital
video content has
almost doubled in
the last five years,
reaching 135 minutes
and 75 minutes,
respectively.
Statista
Automation and AI
Automated processes and enhanced channels of
communication have also put the individual at the
center of marketing strategies. By the end of 2020,
Gartner estimates that 85% of a customer’s brand
experience will occur without any human interaction.
As companies and organizations continue to grapple
with developments brought about by exponential
technological power and human creativity, success
in the future of communications and marketing will
depend on blazing the trail and driving innovation.
Creativity is one of the
top 3 skills in the new
digital economy.
Weforum
INSIGHTS
Article published
in Uncover IE
Read more →
EXPERIENCE THE SHIFT
Career outlooks
in a more involved
world
As the traditional world of marketing,
communication and sales is disrupted
by digital innovation, a new set of skills,
outlooks and opportunities are set to
define the next wave of digital leaders.
―
The digital age is wiping out traditional marketing
methods and making way for innovation. Even
digital marketing techniques from five years ago are
getting pushed to the wayside, proving obsolete in
the face of ad-blocking software and ever-shorter
consumer attention spans.
Today it’s all
about UX, UI,
and customer
experience
And while they may seem
synonymous, each one provides
unique results. More and more
important for large companies
and startup alike, the leaders
of tomorrow must be able
to navigate the ever-changing terrain of digital
marketing and beyond, reimagining the experience
of both customers and service users.
The digital world doesn’t stop for anyone, and it
creates a need for innovative ways to bridge the gap
between customers and companies. A byproduct
of this demand is an ever-growing list of unique
careers. From UI Interaction Designers or UX Writer
to Visual/Augmented Reality Designers, a slew
of experimental job titles are quickly moving up
companies’ lists of must-have positions.
Fresh ideas and technical expertise are vital for
success, and employment opportunities are in
store for those with a creative eye and a passion for
marketing. Demonstrable copywriting skills and
knowledge of SEO, along with experience of digital
content creation and CMS, will give individuals a
clear advantage.
Employers want
to see results; the
more they invest in
creation and design,
the more they will
invest in analysis,
research, and
management.
How the 5G network
will upend the
marketing world?
— Uncover IE
The leap from 3G to 4G once
seemed unimaginable. Now, the
introduction of a 5G network
looks to change the digital
game once again, making our
communications even more
seamless. How will this play out
in the world of marketing and
digital media?
Read more →
It is predicted
that 150,000
digital marketing
jobs will be
created by 2020,
guaranteeing
an abundance
of opportunities
for recent
graduates.
Results,
results,
results
However, not all of these job
roles are based around creativity
and design. Customer interface
and digital content must be
both innovative and effective.
Understanding markets and target demographics
is key to optimizing conversion rates and ensuring
successful marketing strategy.
Employers want to see results; the more they invest
in creation and design, the more they will invest in
analysis, research, and management.
This means a whole different list of job titles is being
created with a demand for a whole different set of
skills: UI/UX/CX Analyst, Digital Marketing Manager,
and Omnichannel Strategist, to name a few.
Companies need experts who can explain and
optimize their digital marketing activities and break
down large amounts of information to reveal the
results and improve. Future game-changers will
need a vast repertoire of knowledge, including
E-Commerce, social media analysis tools, and SEO.
Every pack
needs an
alpha
Another possible direction for upand-coming digital marketers is
management. These roles require
a slightly different skill set.
From Marketing Communications Managers
to Directors of Community Insights, employers
are looking for agile leaders with exceptional
communication abilities. This can be a rewarding
option for those who enjoy bringing people together
through team building. As digital marketing
continues to evolve and improve the experience of
users around the globe, an exciting playing field for
new career opportunities is surfacing.
It is predicted that 150,000 digital marketing jobs will
be created by 2020, guaranteeing an abundance of
opportunities for recent graduates.
And in a study conducted by the Digital Marketing
Job Report in 2018, the findings reveal a 43%
increase in SEO jobs and a 33% increase in content
marketing jobs from 2017.
It’s clear that different doesn’t mean bad. As the field
of digital marketing evolves into a totally new beast,
centered on data-driven human experience, new
positions emerge with exciting opportunities for the
game-changers of tomorrow.
Dive into the IE
University experience
with Uncover IE
—a publication that
explores everything
from student life to
the future of your
industry.
The real-world
projects in our
Marketing,
Communications &
Sales programs
— Uncover IE
Our Marketing, Communications
& Sales programs follow a handson methodology that empowers
students to engage with
today’s ever-changing business
landscape through consulting
projects, multimedia simulations
and more.
Read more →
Read more →
Creative portfolios:
the key to your
creative career
search
— Uncover IE
Developing a creative portfolio
is one of the best ways to show
off your technical skills, talent
and creative vision. As a result,
it’s absolutely vital to a successful
creative career search.
Read more →
ADMISSIONS
PROCESS
& FINANCIAL
AID
The IE University admissions
process is simple yet
rigorous—and carried out
entirely online.
While the particulars may change
depending on your chosen program, it
always follows a similar format, which
you can discover below. With our
rolling admissions process, there’s no
application deadline. But spaces are
limited so we recommend that you apply
as soon as possible.
The first steps
Before you embark on your personal
learning journey, there are five
preliminary steps you need to take.
Who you are
Students across
all program areas
share common traits
that we look out
for. We particularly
value dedicated and
talented individuals
who come from
diverse backgrounds
and possess a global
mindset.
Alongside your strong
interpersonal skills and
innovative outlook,
you thrive under an
intensive academic
workload, considering
it an opportunity to
share new experiences
and create unique
approaches to
problem-solving.
01
03
Online
Application Form
Entrance Exam
Complete the online
application form and
upload the documents
required by your program.
02
Online
Assessment
With the application
submitted and the fee
paid, you will receive a
link to answer three live
questions, two in video
format and one in written
format.
Next, you will have to take
either the GMAT, GRE or
IEGAT. If you would like
to apply to a Finance
Program you must take
either the GMAT, GRE,
CFA Level 1 or CAIA Level
1. Note that this is a
mandatory requirement,
and the IEGAT will not be
accepted.
04
06
English
Proficiency
Final Decision
Your entire application
will be evaluated by the
Admissions Committee
and you will receive an
answer within 1–3 weeks.
TOEFL, IELTS, Duolingo
or Cambridge (C1 or C2)
certifications may be
necessary to demonstrate
your English level.
EXAM:
05
Personal
Interview
This online interview
will take place with an
associate director of the
admissions team.
A
B
C
This process may vary depending on the program. Be
sure to consult the Admissions area of your program of
interest for more details on the admissions process.
Get started →
* Special admission requirements
for Master in Finance candidates,
contact the admissions team for more
information.
** If you are considering a dual degree,
keep in mind that students must be
admitted to both programs.
FINANCIAL
AID
If sorting out funding
and scholarships is
an important part of
making IE University
your next big step
in your professional
journey, the good
news is that we have
a range of funding
options available to
support you!
Most of our students rely on a
combination of different types of
financial means to cover the tuition
fees and the overall costs associated
with program attendance. These
means typically include personal
resources, student loans, scholarships
and, at times, some form of family
support or tuition assistance from
employers.
The IE Financial Aid Office will help
you understand the different financing
options and scholarship opportunities
available. Researching, understanding
your options and planning ahead is
key. The FAO will provide you with all
the necessary guidance to make any
scholarship or loan application process
as smooth as possible.
Please visit our financial aid website
for more details or schedule an
appointment with our team.
Go to the Site →
The aim is twofold:
celebrating and
rewarding outstanding
individuals and
providing scholarship
support to deserving
and promising
candidates who would
otherwise not be able
to attend IE University.
IE Scholarships
Thanks to the IE Foundation and
the generosity of our students,
alumni, parents, corporate partners
and other benefactors who support
our groundbreaking Financial Aid
program, we are able to maintain a
strong commitment to providing topnotch education to highly qualified
candidates from around the world,
regardless of their economic situation.
Our wide portfolio of scholarships
allows us to guarantee diversity and
excellence through our needs-based
and merit-based scholarships.
Scholarships are awarded based on
economic need, merit, distinctive
competencies and/or academic and
professional excellence. The aim is
twofold: celebrating and rewarding
outstanding individuals and providing
scholarship support to deserving and
promising candidates who would
otherwise not be able to attend IE
University.
Check the IE Financial Aid website to discover the full
list of scholarships available and to learn more about the
application process.
Direct Awards
There is no formal application process
for the IE High Potential Award—
all applicants are automatically
considered. Awards are communicated
at the time of admission and
recipients are chosen based on the
information provided during the
admissions process: the strength of
their application, academic merit,
professional experience, the quality
of the interview, competitiveness,
life experiences and suitability to the
program and our school.
These awards are need-blind. Should
the candidate require further support,
they are encouraged to submit a
formal scholarship application. Should
they be awarded a scholarship of
greater value, the scholarship would
replace the IE High Potential Award.
Check the IE Financial Aid website to
discover the full list of scholarships
available and to learn more about the
application process.
Loans
Tuition Payment Options
Many of our students rely on loans —
either government and/or privately
funded—to at least partially finance
their studies at IE University. As we
strive to provide our students with
further financing opportunities,
we are committed to securing
agreements with both Spanish and
international institutions that offer
our students financial loan schemes
on favorable grounds. While there are
many organizations that lend to IE
students—including those we have
an agreement with—it is critical that
you understand all fees and terms of
available loans to compare them and
determine which are best suited to
your particular needs.
While making an investment in higher
education is extremely worthwhile,
we understand it isn’t always easy. At
IE University, we allow students to pay
in interest-free installments, without
pre-approval requirements or credit
checks.
The number of installments and
conditions depends on the program,
please talk to your admissions advisor
for more information.
Contact our dedicated team at loans@ie.edu to find out
which financing options may be available to you. Please
note that many financing schemes are time sensitive
and may require planning several months before your
program starts.
ABOUT YOUR
UNIVERSITY
The IE University
ecosystem is designed
with the student in mind.
Rooted in a humancentered approach to
entrepreneurship and
innovation, we offer an
extensive global network,
cutting-edge facilities
and top institutional
partnerships—empowering
future leaders to define
their journey.
WHO
WE ARE?
WHO
WE ARE
First and foremost,
we are Liquid Learners.
Liquid Learning
at IE University is the
culmination of our
educational vision,
transcending any single
platform or approach
to produce a holistic,
streamlined academic
experience.
Developed over 20 years, this model
blurs the lines between online and inperson education resulting in a flexible,
highly interactive learning journey.
By breaking down traditional barriers
to education, Liquid Learning provides
access to the same world-class
education, regardless of location or
personal circumstances.
But what does this mean? Allow us to
explain. As Liquid Learners, we are:
1,800+
students can attend
the same session
simultaneously
100%
of our students have
online access to classes
200
classes streaming
online simultaneously
in HD
100K+
online sessions
in total
Leaders in
Business Education
IE University was founded by entrepreneurs
with a vision to disrupt traditional models of
education to equip students with the skills
they need for the future.
To achieve this, the institution was
created with five values in mind: diversity,
humanities, technology & innovation,
sustainability and entrepreneurship.
Pioneers in
Disruptive Learning
IE University transformed business
education by introducing disruptive
teaching methodologies, ranging from
immersive classroom approaches and
technological innovation to close ties with
industry leaders.
Over the years, our broad spectrum of
disruptive learning innovations has helped
students from 140 different countries
unleash their true potential.
“Through Extended Reality (XR),
we’re integrating engaging
technologies into our academic
offering to simulate real-world
scenarios and bring immersive
learning to life.”
Diego del Alcázar Benjumea
CEO of IE University
Diverse
Visionaries
Our cutting-edge methodologies
and global approach to education is
complemented by the diversity of our
community.
Students are in constant contact
with a variety of academic, ethnic
and cultural backgrounds, which
challenges preconceived notions
and empowers them to think in new,
innovative ways.
“I'm able to
study with
people from
all around the
world and learn
about different
cultures.
Patricia
Master in Management
25%
of our alumni have
started their own
businesses
1,500+
students trained
in entrepreneurial
management
100+
mentors working
alongside our students
Restless
Entrepreneurs
All our programs are taught from
an entrepreneurial perspective,
encouraging students to craft and
apply solutions in the real world—
whether in an intrapreneurial or
entrepreneurial capacity.
Through startup accelerators and
networking opportunities, students
are able to fuel their ideas, fully
supported as they embark on their
entrepreneurial journey.
“IE University
teaches you
to work and
cooperate
with people
from different
backgrounds,
and to bring
out the best in
others.
Dionysios Stavrakas, Russia
Executive MBA
WHERE WE ARE
OUR EDUCATIONAL
ECOSYSTEM
Enjoy the right university
experience for you.
We have three locations:
Segovia, Madrid and
Online.
Discover the history
of our Segovia
Campus: From
Roman ruins to IE
University
Watch the video
Segovia
“In every corner
of Segovia, in
every step you
take through its
streets, squares,
and countryside,
there’s a sense
of tradition, art,
and history.
Cheyenne Uribe
Switzerland. Dual Degree in Laws
and International Relations
Class of 2020
Know more →
Declared a World Heritage Site
by UNESCO in 1985, Segovia is
famous for its cathedral, alcázar and
aqueduct.
One of the city’s most historic
buildings, the Convent of Santa Cruz
la Real, is home to the IE University
campus. This campus combines
rich history with state-of-the-art
classrooms.
Discover the magic of
studying in Madrid
Watch the video
Madrid
Know more →
Our urban tech-based education hub
is located at the heart of one of the
most exclusive neighborhoods of the
city. Not far away, you can find our new
innovation tower—the fifth addition
to the Cuatro Torres—bringing an
environmentally efficient and avantgarde architectural design to a lively
business district.
Online
Our online classrooms
enable us to provide
Liquid Learning with
hybrid teaching
methodology.
Featuring synchronous
and asynchronous
learning, the online
campus puts the
student at the center
with dynamic learning
methodologies that
adapt to individual
circumstances.
The IE Tower in numbers
7,000
square meters set aside for
green spaces
180
meters high and 35 floors
6,000
undergraduate students on
campus
35
story tower with classrooms
and educational zones
70+
classrooms and a large
number of workspaces and
chill-out zones
50,000
square meters
70,000+
OUR ALUMNI IN NUMBERS
total alumni
169
countries
1,300+
alumni events worldwide
28
alumni reunions
6,000
participants
60+
career sessions per year
Global Presence
Our extended IE community stretches
across the globe, with 30 offices working
together to build a lasting community
around the world.
These offices organize thousands of
international networking events, connecting
our alumni community, candidates,
companies and partner universities.
Benefits for
our global
community:
300+
▶ IE events,
masterclasses and
workshops led by
IE professors
career orientation
interviews
▶ Corporate
partnerships
▶ Venture Days
▶ Networking
and social events
for alumni and
students
▶ Global Alumni
Weekends
▶ Worldwide
conferences
▶ Career
opportunities
for alumni and
students
▶ Alumni clubs
▶ “Glocal” network
Find us at one of our international offices.
Know more →
WHAT'S LIFE
LIKE AT
IE UNIVERSITY
There’s always something
happening at IE University.
From business conferences
to sports games and
coding competitions,
you’ll never be lacking in
opportunities for growth—
and fun!
“IE University
has provided me
with the right
network and
environment
to strengthen
my professional
potential as an
entrepreneur
and architect.
Dana Nayef Alfayez
Alum. Master in Business for
Architecture & Design
Venture Days
Event that connects
the entrepreneurial
community across all
continents.
30+
cities around the globe
1,000+
startups applied
Area 31
Venture Lab
Weekly Venture
Network event with
pitches given to
investors.
Launchpad for
startups under the
guidance of industry
experts.
10
finalists go to the
Venture Day in Madrid
450+
Exclusive workspace for
admitted teams
100
events every year
Know more →
startups participate
each year
EnlightED
Bringing together
the most innovative
startups in education,
innovation and
edtech.
South Summit
IE Rockets
Brings together the most
innovative startups regardless
their industry, development
stage and country.
Residency program to
build your skills and
brand in the higher
education sector.
6,700+
CEO / Executives
participated in our
latest edition
146
startups applied
$60M
raised from startups
$4.3B+
raised by former startup
competition finalists
IE Clubs and Centers
Women at IE University
in numbers...
We believe that campus life is just as
important as academic life. With more than
120 active student-led clubs on campus
and online, our students have access to
countless opportunities to engage with
a variety of topics and learn beyond the
classroom.
39%
Club spotlights
IE Out & Allies Club
The IE Out & Allies Club endeavors to broaden
understanding and support for LGBTQI* populations
worldwide. This student-led LGBTQI* club organizes
inclusive, year-round events, which range from
educational meetups to networking and cocktail
events to celebrate a break from school.
The club also proudly organizes the LGBT@Work, the
longest-running LGBTQI* work conference in Europe,
and third-largest business school LGBTQI* conference
in the world.
Women at IE
At IE University, we strive to maintain and promote
gender equality both on and off campus. With over
2,000 members, the IE Women in Business Club was
created to reduce the obstacles facing women in
gaining top leadership positions. ​
We also work with multiple international women’s
organizations to provide talented and driven women
the financial resources required to reach their
academic and professional goals.
Every year, we celebrate International Women’s Day
with a week full of events addressing gender equality.
IE Clubs →
of our full-time faculty
are women
48%
of our students are
women
56%
of the scholarships
offered to master’s
students are awarded
to women
7.7
million
was awarded to women
pursuing a master’s or
bachelor's degree in
2019​
1,500+
annual face-to-face and
online events
600+
speakers hosted on campus
37,000+
attendees
IE Center for Diversity in
Global Management
More IE student clubs:
The IE Center for Diversity in Global Management
harnesses the power of diversity to help organizations
become more resilient, efficient and innovative.
▶ AI & Big Data
Created in September 2002, the Center is an invaluable
resource for the IE University community, engaging
in training, applied research and awareness-raising
activities, alongside holding networking events to
foster international debate.
▶ IE Tech Lab
IE Africa Center
▶ IE Blockchain
IE Africa Center aims to revolutionize the way the next
generation of global executives understand African
innovation—past and present.
▶ IE Air & Space
We understand that the intellectual and physical
contributions of Africa and its people are not only
central to the modern world as it exists today, but are
crucial to building a better future.
▶ Net Impact
▶ TechIE
▶ IE Tech & Innovation
▶ IE Smart Cities
▶ IE Cybersecurity
▶ IE Fintech
▶ IE Coding
▶ IE Women
in Business
▶ IE E-Commerce
▶ IE EdTech
and more...
IE Centers →
OUR STUD EN TS
IN N UM BERS
85%
international students
160+
45+
nationalities
on campus
languages spoken
on campus
52%
7,000+
male students
students on campus
48%
100+
female students
active clubs on campus
“I think the fact that there
were only 20 of us and there
are 17 different nationalities,
the fact that we got to learn
so much from different
cultures, is great. I think I
learned as much outside as
inside the classroom.
Manon Germain
Alum. Master in Talent Development
& Human Resources
OUR RECOGNITION
& REPUTATION
Pioneers
in Online MBAs
since 2001
1
ST
Financial Times
1
ST
2023
2023
1
ST
2022
ND in Spain
RD
2022
in EuropeBest Entrepreneurship
Teaching
Master in
Management
Financial Times
3
Worldwide
Online MBA
ST
Financial Times
2
in Europe
Online MBA
QS
QS
1
Worldwide
Online MBA
2022
Worldwide
Online MBA
Financial Times
2022
WORLDWIDE
ACCREDITATIONS
“I believe it is critical to understand
cultural differences and to be able to
work in a diverse environment, which is
exactly what IE University provides for
both its professors and students.
Bin Ma
Assistant Professor, Human Resources
& Organizational Behavior