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AH.PK-4482 Portfolio

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Fundamentals of Senior Management
Resit term 2 2023-24
Deadline: Monday 18th March 2024 5pm
Assessment: PortfolioPortfolio
Portfolio activity 1 (Marks 10%) - Identify a recent (in the last 2 months) example of an External
factor(s) influencing on an organisation’s activities.
Your discussion should include module theory, and needs to be referenced.
Word count 350 words
No company can function alone. There are a lot of things outside the office that can affect how well it
works. Modern innovations in technology and shifts in policy on taxation, interest rates, and
minimum wages are a few examples. These are known as external influences in the business world.
Things like the state of the economy, the regulatory landscape, new technologies, and big world
events are examples of external variables that have an impact on a company's bottom line.
Technology is now seen as a factor influencing many aspects of a company's operations, including
manufacturing, sales, and customer service. In the long term, a corporation may gain an advantage
over its competitors by using technology to reduce time and labour expenses while increasing
efficiency. Automation, online shopping, and digital media are three crucial aspects of corporate
technology.
When we talk about social variables influencing businesses, we're referring to shifts in customer
preferences, habits, and outlooks, all of which have the potential to impact financial outcomes.
Consider the growing concern among modern customers for climate change and pollution as
examples of environmental challenges. Companies in the retail and technology industries are under
particular pressure to implement environmentally friendly manufacturing and waste management
practices as a result of this. An economy's health depends on the health of its businesses. A robust
economy enables companies to expand more rapidly, while a thriving business community improves
the economy as a whole (Paais and Pattiruhu, 2020). Entrepreneurial growth is thus very sensitive
to economic fluctuations. A change in aggregate demand, which impacts economic activity, can be
brought about by changes in tax, interest, and inflation rates. For instance, when tax rates are
lowered, people and families have more money to spend on products and services. As a result,
output increases and more jobs are generated, leading to increasing demand. Business activity
increases, leading to a thriving economy. When planning a company's structure, administrative
theory is a must-have tool. In order to assess how external circumstances affect a company's
operations, the theory provides a thorough explanation of the functions and duties of management
(Zhang et al., 2020).
Portfolio activity 2 (Marks 15%) - Identify a recent (in the last 2 months) example of Stakeholder
influence on an organisations activities.
Your discussion should include module theory,. and needs to be referenced.
Word count 400 words
Decisions, goals, objectives, operations, sales, expenses, and profitability are some areas where
stakeholders may have an impact on a company. Because they are the ones who ultimately decide
how the firm will operate and how much money will be needed to get it off the ground and running,
owners have the greatest say in the matter. What an organisation does, decides, or does not do can
have an influence on its stakeholders. It is a method for determining how a company's actions have
influenced the many entities impacted by those actions (Liu, 2020). All four of these groups
investors, workers, consumers, and suppliers are considered key constituencies in any given business.
Communities, governments, and trade groups are now also considered part of the notion of
corporate social responsibility, which has grown in popularity in recent years. The actions of
organisations are currently being significantly impacted by both workers and consumers.
Those that do business with a company have a vested interest in its success and have considerable
sway over its decisions. Customers are those who buy products or use services offered by the
company. In most cases, they interact with the company's frontline sales and marketing staff, whose
job it is to convince people to buy from the company. Customers and clients have an impact on a
company mostly through their purchasing decisions, as this is how the firm usually makes its money.
A company may, for instance, create a whole new product line. Certain goods from this range may be
purchased by the majority of its consumers (Gregory et al., 2020). Consequently, the company may
opt to stop making those goods that didn't sell well and instead concentrate on making these
successful ones. This indicates that consumer tastes and preferences have a significant role in
organisational decision-making. Additionally, there are several sorts of clients or consumers. There
are two types of people: those who utilise the product in its final form and others who use the goods
of the company for other purposes. Employees, as contrast to investors, are those who receive
compensation for the value they provide to an organisation through the work they do for it. Staff
members range from entry-level workers to upper-level executives like the CEO. An employee's
personal sway over a company typically grows in direct proportion to their rank inside the company.
As an example, the company's chief executive officer and managing director are responsible for
making important choices on a frequent basis.
Stakeholder influence theory describe the interaction between the business and customers and
employees that playing an important role in influencing organizational activities. Theory argues that
a company must develop importance for all stakeholders (Liu, 2020).
Portfolio activity 3 (Marks 15%) - Identify a recent (in the last 2 months) example of organisational
leadership and how this leader has played a role in the performance of the organisation.
Your discussion should include module theory, and needs to be referenced.
Word count 400 words
Organisational leadership is shown by a wide range of individuals, including chief executive officers
(CEOs), army generals, political party leaders, school superintendents, department heads, and team
coaches, among many more. Every group or organisation needs a leader to keep everyone on the
same page. Organisational behaviour is significantly influenced by leadership. It does things like
establish priorities and guidelines, act as an example for workers to follow, communicate clearly and
persuasively, gather input from all relevant parties, make decisions, handle change, assess
performance, shape company culture, and encourage ongoing education and improvement (Klus
and Müller, 2020). Leadership is critical to organizational success and performance. Good
leadership stimulates team members and makes strategic decisions that boost development and
creativity. An example of satya Nadella’s leadership is being perfect for this context, from the past
two months, Satya Nadella's leadership has kept Microsoft on track (Linkedin.com, 2024). Microsoft
CEO Satya Nadella's inventive leadership has boosted the company's performance. Satya Nadella's
management style is examined using module theory, specifically transformational leadership.
Transformational leaders motivate their employees by laying out the company's future and their
participation in it. This theory is shown by Nadella's inventive, inclusive, and long-term leadership.
Microsoft has made great strides in various fields since Satya became CEO. The corporation has
improved its cloud computing and AI utilization. Azure cloud services and Microsoft AI platforms are
only two of Microsoft's many achievements that have catapulted it to the top of the IT industry
(Novet, 2024). Nadella drove these advancements because he understood technology's potential.
Tesla Inc.'s performance over the previous two months indicates Musk's organizational leadership.
Tesla CEO Elon Musk has transformed the automotive business with his creative ideas and long-term
aspirations. Tesla leads the EV sector because of its innovative, risk-taking, and aggressive leadership
style. Module theory, particularly transformative leadership, exposes Musk's management style.
UMassGlobal.edu (2024) A vital purpose, vision, and commitment to organizational goals motivate
followers. Musk motivates Tesla staff and stakeholders to work on sustainable energy and
transportation.
Musk's leadership style emphasizes innovation and technology. Tesla's EVs have improved
performance, range, and sustainability under its visionary CEO's leadership. Model S, Model 3,
Model X, and Model Y are Teslas. Tesla has succeeded due to the CEO's willingness to take calculated
product development risks and push technological limitations (Advisorycloud.com, 2023). Musk's
strategic decisions have also influenced Tesla's performance. Consider Tesla. Strategic investments in
gigafactories and battery technology increased production, lowered costs, and improved market
position. Strategic Leadership emphasizes aligning organizational strategy with environmental
opportunities and challenges. This is fair since the plan relies heavily on sustainability and vertical
integration.
Musk's Tesla leadership is known for his resilience and market adaptability. Musk remains flexible by
deploying supply chain management tactics and increasing Tesla's product range despite supply
chain delays and global economic turmoil. Musk's development and management of SpaceX and
SolarCity reflect his leadership (Ian, 2021). His ability to unify interdisciplinary teams to accomplish a
goal demonstrates adaptive leadership. This philosophy values adaptability, inventiveness, and
speed. Transformer, strategic, and adaptable organizational theory characterizes Elon Musk's Tesla
leadership. Tesla has succeeded because he can inspire, create, focus on innovation, make excellent
judgments, and endure. Due to these features, Tesla dominates the renewable energy business.
Portfolio activity 4 - The topic is: Ethical Challenges in doing business globally.
(Marks 20%)
In your portfolio you can individually reflect on the feedback from the presentation and consider
what you will do going forward in terms of improving your approach to working in a group and
presenting your work. If you did not complete the presentation you should reflect on why this did
not occur and what you would do differently next time. Please ensure that you refer to a Learning
Model for examples Gibbs Reflective Learning 1988 ( see attached guidance), your discussion needs
to be referenced.
Word count 400 words
Global leaders and corporations face ethical concerns. Group work, presentation, and feedback
promote ethical decision-making and global business performance. The Gibbs Reflective Learning
Model (1988) helps analyze experiences, identify improvements, and implement them, according to
Main (2023). Evaluation of group and individual performance and presentation feedback are needed
before implementing this method in global business ethics. International business ethics are
concerned with cultural diversity and ethical relativism. Cultural and moral norms produce economic
disagreements. Workplace conduct varies by culture. Some activities are acceptable in one culture
but not in another.
Cultural ignorance and insensitivity should have been mentioned after the lecture. Language, beliefs,
and attitudes toward other cultures are prejudiced. The Gibbs Reflective Learning Model helps us
grasp its bounds, how cultural variety affects ethical decision-making, and how to increase our
cultural competency. The 2022 fair trade mainstreaming shows ethical issues in competitive global
markets where profit overrides morality. Labor, environmental, and bribery offenses are unethical.
According to the speech, short-term gains encourage immorality. This knowledge helps individuals
reassess their ethics, values, and decisions. Individuals should reflect on their experiences, become
self-aware, and create improvement goals under Gibbs' Reflective Learning Model. Study ethical
topics, collaborate with experts or mentors, or advocate for company-wide ethics.
Solving ethical issues requires communication and collaboration—feedback after the lecture
suggested improving cooperation, communication, and teamwork. Using the Gibbs Reflective
Learning Model, examine group dynamics for positive and negative traits. Improve fruitful teamwork
by identifying its barriers. Several methods enhance collaborative ethical decision-making. Clarifying
roles is the most incredible way to avoid confusion and work quickly. Honest communication allows
for idea and opinion exchange, which promotes decision-making by enhancing knowledge. A friendly
group makes everyone feel comfortable sharing their opinions. Finally, several views improve
decision-making (Hyatt & Gruenglas, 2023). Get feedback from project mentors, coworkers, and
stakeholders to improve presentation and collaboration. International business ethics need caution.
The process includes accepting criticism, self-evaluation, and development planning. Gibbs's
Reflective Learning Model improves group dynamics, global business strategy, and decision-making.
Portfolio activity 5 (Marks 20%) - Identify a recent (in the last 2 months) example of how
organisational functions (marketing, operations, HRM and Finance) have collaborated to make an
organisation successful.
Your discussion should include module theory.
Word count 400 words
The performance of a business is often determined by how well its many departments, such as
marketing, operations, human resource management (HRM), and finance, communicate and work
together. A company's performance has increased over the last two months due to collaboration
across organizational divisions. Module theory stresses integrative management and cross-functional
interaction. This intriguing case study examines the teamwork of a famous IT company's marketing,
operations, HR, and finance departments. The new line is for eco-conscious clients. Collaboration
improves organizational performance by integrating several functions. Module theory promotes
strategic interdepartmental collaboration. Dissolving departmental barriers and fostering crossdepartmental collaboration is crucial. Collaboration across operations, marketing, HR management,
and finance was necessary for IT business success.
Over the last two months, Amazon's marketing, operations, finance, and HR departments have
cooperated nicely (amazon.jobs, 2024). Everyone's efforts and collaboration made Amazon Prime
Day a success. Module theory emphasises interdisciplinary collaboration for corporate success.
Amazon's divisions worked together on Prime Day to prove the theory of effective collaboration
(Galetti, 2023). Using targeted commercials, social media marketing, and email marketing, the
marketing staff made the Prime Day campaign successful. They focused on generating customer
interest, attention, and engagement before the event.
Market research examined customer preferences for eco-friendly and sustainable goods. The
approach incorporates marketing. For the new product line, tight operational coordination allowed
sustainable production, decreased supply chain environmental effects, and eco-friendly
components. Marketing and operations worked together to enhance inventory management,
streamline procedures, and speed up manufacturing for the new product line owing to demand
(Debutify, 2024). Effective marketing and operations coordination created high-quality products,
delighted customers, and on-time delivery.
People management and organizational culture in HRM influenced collaboration. The business
ensured that sustainability was understood. They actively sought and educated sustainability
experts. Innovation and sustainability were encouraged. Their collaboration on the new product line
was helped by the finance department's financial analysis, planning, and investment decisions. They
worked with marketing to develop ROI-maximizing pricing strategies based on the company's
industry position and trends.
By effectively performing many organizational activities, the firm improved its socially and
ecologically conscientious brand image, market reach, lucrative product, and customer feedback. As
seen below, management integration and cross-functional collaboration provide organizations with a
competitive advantage and maintain profitability. When using an RBV method, marketing,
operations, HR management, and finance work effectively. To win, this method emphasizes using
one's skills and resources. Coordinated operations and asset usage offered the company an edge
over rivals. Current IT business collaboration exhibits effective management and long-term goals.
Innovation, operational excellence, marketing, operations, HRM, and finance abilities boost
performance and competitiveness.
Portfolio activity 6 (Marks 20%) - Identify a recent (in the last 2 months) example of the challenges
faced by senior managers in today’s organisations and the tools they might use to overcome these
challenges.
Your discussion should include module theory/concepts re performance management/improvement.
Word count 400 words
Modern senior managers encounter issues that need strong leadership, effective decision-making,
and many methods. Senior managers have addressed issues with performance management and
improvement initiatives in recent months. Senior management needs help with fast digital
transformation and technological advances. Competing now requires data-driven techniques, digital
platforms, and new technology. Top managers must monitor digital disruptions, handle complex
technical settings, and utilize technology to develop and grow their organizations, according to
https://www.facebook.com/esoftskillscom (2023).
From the cases of past two months, one issue for hotel CEOs is the global epidemic. Travel
restrictions, changing consumer preferences, and unanticipated demand have caused senior
management operational issues in maintaining tourist happiness and safety (Simon-kucher.com,
2024). Module theory illuminates performance management and improvement issues. Performance
management tools like balanced scorecards, engagement surveys, and data analytics platforms help
senior managers track and improve employee performance. The executives of a luxury hotel chain
asked workers about job satisfaction, challenges, and ways to boost morale and performance (Abdi,
2024). This method kept the team engaged despite pandemic challenges.
Module theory also suggests performance management and improvement to fix these issues.
Performance management comprises creating objectives, assessing performance, offering feedback,
and upgrading systems and procedures to achieve strategic goals. Balanced scorecards, KPIs, and
performance management dashboards help top managers improve technology (Harvard et al.,
1992). These technologies let top managers track progress, detect challenges, and gather data to
make technology investment, acceptability, and implementation choices.
Senior management of a global retail firm utilizes KPIs to analyze the efficiency of its digital initiatives
in the face of digital disruption. Online revenue, consumer interaction, and the effectiveness of
digital marketing are key performance measures. Critical performance indicator data inform
management of risks, trends, and opportunities. They can confidently change digital transformation
strategies. Senior managers need help with organizational complexity and change. Senior managers
face several hurdles when companies expand globally. Dissimilar marketplaces, cultural norms,
governmental limits, and stakeholder expectations complicate matters. The situation's complexity
makes it difficult to make choices, communicate, connect with people, and align objectives across
departments and locations.
Senior managers benefit from performance improvement efforts such as leadership development
programs, change management frameworks, and organizational reform techniques. Kotter and
Lewin's 8-step change management model is one example of strategies that help with organizational
transformation (Malik, 2022). Funding leadership development assists senior managers in solving
complex organizational difficulties, such as conflict resolution, strategic decision-making, and crosscultural communication training. Culture, leadership, and peer learning improve senior managers'
performance. These tools aid team managers with diversity, global issues, and management.
Engagement, succession, and talent management are senior managers' concerns. Senior managers
must nurture future leaders, increase employee engagement, and implement influential people
management to expand the business. Any business that appreciates workers must follow these
standards. Senior managers ' answers include talent development initiatives, employee feedback
surveys, and performance management talent analytics. Talent analytics improve hiring, training,
and succession. Organizations enhance these areas by considering performance trends, workforce
demographics, and talent shortages (Boatman, 2022).
Modern businesses are complex, and people management, change management, leadership skill
development, and technology make senior managers' tasks more challenging. In a changing
workplace, top managers boost performance and succeed. Talent management can help. Change
management frameworks are another option. Development in leadership is advantageous. Last but
not least, performance management tools.
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