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Principles of marketing

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Page No
Panciples f Mauketing
Date
PART- A
and
a busines Uses ta Heách tt 1qet manket
ueating a
inveives
H
gaalb.
mauktting
ncieL is
CompyehenNsilL plan. tat dilluanliata a pecaiuct e
suL fuom, competitaua and cyeãïs vae jua
oustariuxs Ih
mGLt comman cumponens
naksting
Puaduct, Plac
4P's:
auethu
m
buuiness
a
that
elumentt
the
auL
PucmatiunThesu
neecs
changing
the
meut
to
arliust
Can cotuol and
makt
thu
and
Cutamexs
and puetunes a
SevÍces
PAnduct - hisHaleMs te the garde s4
business ele
that ca
to ustomexsIincludes te den-n,
aüality packagig, huandung and a<teu sales
taluua,
puaduct that sc iiA
Sända
ut
cUsLami
neda and nanis and
h compatinus.
Puica -This wals to cthe amaunt a money that csten
pas to obtain th pHDduct. R incuda the tutgus
setbing and Changig he puics such aa
and mathads
ubcourts, olens and paymernt tuuns. t business sthld
Bullect the valu and ttiliy
tAt thu pu tht
Suyiet
Coves the easts
easts a poductiem and
4 thu pAOduct, coves
icibution and ü compditiue and iodabie
eUstomes.
ago N
Pltheace- This
Location ond chanrels le
customi
to
distubuted
anc
pncuct
b av ailabl
.
Includes ithe silection and managemert at inieumid
ILSuch as inhele salevs, Hotatleus and agenti ak well
thi lsgstics and -tuanspovtctfen the peduct. A b
shoud thswe that the poduct i
accesaible and
Canvienlnt ay custemes to prchase
PHom etien - his Hye to the Communcaton and
peusuasien acttvties that a businecs, (13es to inloum
and uact custmeYS t buy the pnduct. F incuds
the use
vasiDus methocds and me
dia, such as
medin
adveurtisinà) saler pomsthn) publie culatriens,
pusenalSelling and digital mauktting. A_busines
shuuld ommunicte the benelits and eatases
the pduct and cuecrte a positive fmage and
uputrtien er the peoduct 'and businek
2 b) sudying thu masuketing HenviLDNInent is rps cert
Jeu makiteu becaus t halps them to
’LUndsustnd the needs , pluncas and
behaviouns thes
tayget custEmeus and semeris.
This enablas them to
senent.
deaion ard
°luee pecdict md seuucil that satfy
Qustomi pectations and (Lath walue
’ Tdntily the apuLnillu nd thseats În
maket ni
induaoy. Thu" enablua them to dapt -the
thuit "mauheting tteges and tactics andto innevata
Ain
competitfve adutge ond actueuog thuu hauketing
Pae N
Data
NntA nd cHespond t tho charAe and hercs, in tha
macue enucmentaL octoyA,such a
eConemBc ndiral, sattical,technsiggical and cutuwni
dmaguaghiy
hl
ect
lawcis. Ihese qactaM
and ' can have a sgniicut
+du
mukithgpemyaumanh and budcernea
>lmaly
ith
th sles
maskei and
npact an tha
nd sRQIlctieny Q the
aect thu
gavehmet and GthRR authsuitiks thot enahles
therm
Thas
opeatiens.
and
actiuiiu
masuiketing
and maintain a
ssuab_
ethical
end
dagnl
auoÑ
T
pesta
’
Heptation and inge.
Canhelp a
’Sadung the maketingawenvtsuonmart
fioas
bus ites to discoyeA nan oppusutuniti and ideas.
aná
epansion
makat
deuciapmert
puoduct
fou
Hadse halps înin innoLtion
isoniu sttislactfen.
each wicth
alpUemotÝn,
mthscu
vaiouL
Que
Reye
08 a)
the
is Qusn aduantage
ond disoÄvantngus.
CCmman method,
aa IV
such
pa°dmeca
a
uL
the
-Aavetising - This is
onlina
au
bulbadk
magazinu',
Madip, tanLsppeed ,
deHSe audiunce,
auge and
plaoumu t seach a awatnss,
inyoun , Humin a
cancueate
fdvettiaung
seuv•ce.
fnuenee
cuGtamob abaut the pocuct ou
Page No.
|Date
ChMMketing -This ii the us8 e déuct tommuunictren
Such
ml email phone, tet au socialL
media to dellveu pesonlized and
and ceulevant
ages to specic customea. Duáect Mauketin4 Can
bultt
lattonhsg genesiche
ea Laad>, ncdse
ayaty and enciuag immadíat uespense
Sales Puomcten - Thi ib the wse achot-un
coupons, discount Contstt.
incuntis
Samplea Qu alts to stimulate Quttorney intenect and
Such
as
pschas. Satea pomstion. can baast sateo, claa
invehQy ndttract nQw. CLsloms and suuud
Layal chteeu.
ace irteMa ctfen
sale
butLcen..a
peusen and a
to
Customeu damanstact peHSUade
peusude and elei aste
Peusenal seling an
poußde
eustomizd soltfens,
addues abËectien and huçld tust
and apput
Public uelatienb -his b the use
a unpaid
p s sleases
nus stuies
media
mage and
posohips J cAte. aavoable
ee the puoduct
Hepatticn
Pub'o elations
Can enhance
yunizaton.
eduil , and únpoue public opinion
dihilty
aB b) he Choice e a
channal at tistaüition,
en Vauiows
aco, huch ab
dgenda
thuBuoduct ajct th chännel glectien. Fsu
pivishabla puaduod HLquL shettee and dict cham
l dukabu pyeduct 'an wak Jange and indic
chanels.
maLkt"aet thu hannel selectien 01 eA
and dispalked miascket may susqud naui inteunedi
and Qutitt, nhile a Smal and "oncontaatad
Campany actöMA -T
maukat
ad, icusIcL and capabiitto
thu
Campar 'atect the channal selachiÝn. Fo eranple, a compo
nth hi¡n maukt shae and band leydty may
bucla dact and Éxclusive ohanngls, uhil a comphy
UAE dict
and intensive channels..
Uhanmel _adEA -Te availahilty, uuanance and cosi d
ChannglhtamedtuLA Con Jalec the thannel se lectiÃn
HEN PXmpli, a cempany may hoese a channel hctt has
adquat ONOLOE
and
ach. ant acess da the tayget maske
that caí uauide eliciart and e
euicis
Enuixonnaiin
ical acto play a signilicant sIole in thannal selucht
FoN eq' a compan may ddajt ta charnal to the chao
and tndy in tthe conomic conditns,
consaLMae behaui
mptituuL.intensty, gut. gulati
suiaton and techalgtal
No
Page
Date
Derulatier
mánketing
uMal
a
leadics petenial
communicattbn nd
dHalea ctuécbs,
inhich
taitional.
knd
to
Lawacceu
and
ut)
thi
andbut
a3e
Moukut
gueusth
hcomequality
,
and
Rwal
ae
,
ittacy
antt
oppstnit
alow
heath
consciCU,
and
a basic moue
nto
have quousth:Consumeu,
standaud
nma,
Sonitotien,
putenA.
Consuma
aso
dguicuttwHeliving:
main
ib
the
4Q¯outie
en income
dends
ai)
aue
have
uuban
behaviey
Rusal
inicn
:Ruual
Qutput,
haliesusDms
încesing
hge
ele
cihenert
needa
paoteuenes.
cutame
q
a
than
mot
incoMe:
ao
pawN
a
macket
bythei
suchandand
its
hay
Qut
becemung
inuented
t
andpuschasingRuual educatien
mouket
CanseHactve n
buand
artanitles
vasutiohs due
scateued
and
andmae
chwactevstfoiveuSespiac sauHCL
B
PABT-
and
gven
below:
FeatuAA lduen
and
Mau
Lauge
Yb)
y i
v)
trargkotien
tbinuctiuiti
t
speciic.
get
custing
place
betru
engag
mauketig
such
céalpundut
gndst
liad,
dflnaluchue:
Rwal
inastAciw
învalvex
gcou,
ViouA
trhancing
usteine
vuious
iane audlonce
)
that
divese
shain
the puc,
Page
No
grONn
enabl
the
nith
ol a
vidcostie,
sut accodiay
Social
madea qenencting Mauketing
HF andOhuilding
use
puomata
puocct,
active
to Martei
audianca.
which
ceatingand
that
sanircartuy
dL
masuket
the
ete
ete,
intoactiog
awauenes,
Souttoni,
Media
iatcuis websttuto
ande
achçLe
aadhén
hlcns
toigrtustamis, salesand
iMan Rual -the' mauketing images,
Them
Cummunlcating
Soial
involves and_
:
buainea
d
duuven adapt
has
psuonetion te nith
and
thst
buand
custanized
media
Bhauat
a
and text,
crh:Nasuch
ef
inlpoNed
,
attuacts
iachmadia
pstunta
Innavation,
benakits
the
w
Qrld
platoumi
ahalpinczaxing
te
nctien.
uajam,
`uule
as
5b)Acial
Schemea
and haue
Such
Semu. canSocial
and
and and
hohas
Can
vi)
No.
Page
Date
the
soca
anc
Jedhack
sLslatiuy
paicing
ikubl
haketina
Te
Success
cthica all conncoten.
and
sttrhction
hd
ittnton.
and
hap
H
andubuth
the Custemcus
thL
in desjgn
busineb5.
ise
aue
d
adveibing
t.chn
ct
and
epensible
ou
standasdstethe
aþliectien.
co0
cthics
uigrt
inmag
most
the
poduct
t
Eloctr.
among
împeytant
au
insjght
aeee
and
thN
stkehaldos,
bacause.
and
sEuíce
a
mascketing
and
and
ol
yty
aspsLomöton bing
vauous
s
anays
adVetsing
pald
options
oectetumeticnal
vauake
the
buing
e
>
’
>Pyslict Enhanca
t
and
Latme
aputatton
and
almauksting deciens
ethicss
alee
s
thauketing'such
ny
yganiatten 6y
platemy
cthica aiu
and
nell
’Buils
tust
and
and
fncuease
custome
pHoduct
cst
puouide
oanples
_andhonist,
distuibutiend,
than nmeda Mauketihg
measwwu
the
pinciplss
t
actvities Maukettng
be
can
can mediachiapee
SecialFmpact
’H to
t
a
$
Page
No
Date
Wstorn pynert
mcthor
ehsent
and
and
SouLCi
by
intut
ce
hene;its
bu
and
tot,
tGts
sit,
spollac,
valu
bu
toyatt
Compctiltoes
and
Duspator,
damag,
nd accuatt image
siz
shape,in<ournation
seCusutypufes
and,Lbabi°ty
wtuou
and
Laballing
uem
cbsaotfe
aisuibuttbn
and om
attentn
a3enable aLtanable
becausk.
explatin
calauL, Conciand
andt
idanty
pandut
nct'shahg
and
duuung
puoduct
canvien
pruvacy
i)
Conmunicata
product
custemeu'S
pusaucts dasin,
andnst andand Rackaaig
the.buand
cuslames
tunpeking
ethical
cleu,
D44Hertttthe
pudduct
the the ainati ptductien
pouidi
a
aht
appuating
üniqu
>Respecting
Atyact
Enhana.
ct
’ChaosingQusd
Pusti
Aata qling
taum >haong
Using
o)
i)
()
m)
6
’
Page No
Date
Iunc CstaL behavicue and decsien bu uvisy
psychalegical and emotonal appeata such
SuCh
otue
,
sapa
o
and
slrgns hat
ge
pesitit asoiticr
quing and peucaptiort.
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