2.1 Vision, Mission, Goals, Objectives of the business
Vision
To be the beloved pastry seller, delighting everyone with every savory bite, and
creating special moment for our customers.
Mission
To create a pleasant and visually appealing dessert experience through
innovative swirl pastry bowls. We strive to provide an enjoyable, interactive way of
eating ice cream with various toppings either when we you are sharing some precious
moments with the loved ones or just spoiling yourselves alone.
Goals
1. Social media promotion
Advertise a regular high-quality images, videos and user-generated
content that showcase Swirl Delight Bowls, along with engaging captions and
relevant hashtags to draw followers and promote sharing.
2. Enhance product differentiation
We can highlight what differentiates our swirl delight bowls from other
desserts available in the market. Emphasize premium quality ingredients, unique
flavor combinations that appeal to discerning customers looking for something
unique.
3. Drive sales growth
Another goal could be to drive sales growth by increasing the number of
units sold. This could involve promotional pricing or bundling deals to encourage
individuals to purchase our swirl delight bowls.
4. Quality control and consistency
We will make sure that there is a consistent taste of the product across all
batches through implementing vigorous quality control in each step of production
of swirl delight bowls.
5. Customer satisfaction
Lastly, customer feedback and satisfaction should be prioritized, actively
seeking inputs for product improvements and overall swirl delight bowls
experience.
Objectives
1. Increase sales
2. Build brand awareness
3. Do marketing strategies
4. Enhance product quality
5. Enhance customer experience
2.2 Core Values of the Business
Core values are essentially the fundamental beliefs that guide a organization's
actions. The happiness and satisfaction of our customers is what we value most.
● Integrity
We are truthful, open, and honest in every aspect of our business so that
we can gain the trust of our customers.
● Customer satisfaction
Our topmost priority is the contentment of our clients. We aim at
surpassing their expectation by giving them superior quality products and
personalized service.
● Continuous improvement
.We are dedicated to continuous learning, growth, and improvement,
seeking feedback, and adapting to meet the evolving needs and preferences of
our customers.
● Passion for desserts
We have a genuine passion for desserts and take pride in sharing our love
for sweet indulgence with others through our delicious creations.