GROUP 4
PRESENTATION
Business Proposal
Background Analysis
and Tourism Status
Pamilacan Island is a small island which is part of the municipality of
Baclayon. It is between the deep sea of Bohol and Mindanao. It is only
a 1-hour pump or outrigger boat ride from the town of Baclayon. It
has three sitios, one at the southern coast, one situated inland and
the other facing the town of Baclayon. Home to more or less 200
families, this fishing community is closely knit. Their main livelihood
is fishing, and in the past has gone after whales, manta rays and
dolphins. Their houses are often decorated with large whale jaws and
bones and these ‘relics’ adds to the interesting facet of the island. The
current tourism status in Pamilacan Island in Bohol is a mixed bag. On
one hand, the island has seen a significant increase in tourist arrivals
in recent years, thanks to its pristine beaches, crystal-clear waters,
and rich marine life. The island's unique selling point, the "Pamilacan
Island Tour," which offers a guided tour of the island's coastline,
snorkeling, and dolphin-watching opportunities, has been a major
draw for tourists.
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On the other hand, the island's infrastructure has struggled to keep
up with the influx of tourists. The island's only resort, the Pamilacan
Island Resort, has been fully booked during peak season, leaving
many tourists with limited accommodation options. Additionally,
the island's waste management system has been overwhelmed by
the sheer volume of tourists, leading to concerns about
environmental sustainability. To address these challenges, the local
government has implemented measures to regulate tourism and
ensure sustainable development. These measures include
implementing a tourist fee, which will be used to fund infrastructure
development and environmental protection initiatives. The
government has also launched a campaign to promote responsible
tourism practices among visitors, such as proper waste disposal and
respect for the island's natural resources.
SWOT ANALYSIS
STRENGTH
*Natural Beauty: Pamilacan
Island boasts stunning
beaches, crystal-clear waters,
and diverse marine life,
making it a popular tourist
destination.
*Marine Biodiversity: The
island offers excellent
opportunities for snorkeling
and diving, with a rich marine
ecosystem that includes
dolphins, turtles, and various
coral species.
*Ecotourism Potential:
Pamilacan Island's
commitment to
sustainable tourism
practices and
community
involvement presents
opportunities for ecoconscious travelers.
WEAKNESSES
* Limited Infrastructure:
Pamilacan Island lacks
some key infrastructure
elements such as proper
waste management
systems and reliable
transportation options.
*Seasonal; Limitations: The
island's tourism industry is
highly influenced by seasonal
factors, with peak tourist
seasons occurring during
particular months, leading to
local income fluctuations.
*Limited Accommodation
Options: Currently, the
island has limited
accommodation choices,
which might hinder the
growth potential of
tourism in the area.
SWOT ANALYSIS
OPPORTUNITIES
*Infrastructure Development:
Investing in infrastructure
improvements such as waste
management facilities, better
transportation links, and
improved access to utilities
could attract more visitors and
support sustainable tourism
growth.
*Marketing and Promotion:
There is an opportunity to
increase awareness of
Pamilacan Island's unique
offerings through effective
marketing campaigns, targeting
adventure-seeking and natureloving tourists.
THREATS
*Community
Involvement:
Encouraging residents
to actively participate
in tourism-related
activities and offering
training programs can
improve overall visitor
experiences and build
a sense of local pride.
*Environmental Impact:
Unregulated tourism
activities may harm the
island's delicate marine
ecosystem and natural
resources if sustainable
practices are not enforced.
*Competition: Nearby
islands and destinations
in Bohol offer similar
attractions, posing
competition for
Pamilacan Island.
*Natural Disasters:
The island is
susceptible to natural
calamities such as
typhoons and
earthquakes, which
can disrupt tourism
operations and
infrastructure.
DESTINATION
PROPOSITION
"Experience the unspoiled
beauty of Pamilacan Island, a
hidden gem in the Philippines.
Our island offers a unique blend
of adventure, relaxation, and
cultural immersion that will
leave you with unforgettable
memories
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Pristine beaches: Bask in the sun on our
powdery white sand beaches,
surrounded by crystal-clear waters that
are perfect for swimming, snorkeling,
and sunbathing.
Rich marine life: Discover the island's diverse
marine ecosystem, teeming with colorful fish,
corals, and even dolphins. Our guided snorkeling
and diving tours will take you to the best spots to
explore the underwater world.
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Come and experience Pamilacan
Island's unique charm for yourself.
Whether you're looking for
adventure, relaxation, or cultural
immersion, we have something for
everyone. Book your stay with us
today and create unforgettable
memories in this tropical
paradise!"
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Unique island hopping: Join our guided islandhopping tour and explore the surrounding islands,
each with its unique charm and attractions. Visit the
famous dolphin-watching spot, go beach-hopping,
and enjoy a delicious seafood lunch on a secluded
island.
Personalized service: Our friendly and
knowledgeable staff will ensure that your stay is
tailored to your preferences and needs. From
arranging activities to recommending the best local
restaurants, we'll be with you every step of the way.
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TOURISM DEVELOPMENT PLAN
Tourism Development
Objectives:
Objective 01
A. To promote sustainable tourism
development in Pamilacan Island
that protects the environment and
cultural heritage while generating
income for the local community.
Objective 02
To develop eco-tourism attractions
and activities that showcase the
island's unique natural beauty and
cultural heritage.
Objective 03
To promote community-based
tourism development that benefits
the local community and promotes
cultural exchange between tourists
and locals.
Objective 04
To increase the island's tourism
infrastructure and facilities, such as
hotels, resorts, and recreational
facilities, to accommodate a larger
number of tourists.
Pamilacan Island, Bohol
A. Sustainable Tourism
Development
1. Develop eco-friendly
accommodations and facilities that
minimize environmental impact.
2. Promote sustainable tourism
practices, such as reduce, reuse,
recycle, and responsible waste
management.
3. Establish a conservation fund to
protect the island's natural beauty
and cultural heritage.
B. Eco-Tourism
Development
1. Establish the Pamilacan Island
Nature Reserve, Bird Sanctuary, and
Marine Sanctuary as popular ecotourism attractions.
2. Develop guided tours and
activities that showcase the
island's unique natural beauty
cultural heritage.
3. Promote environmentally-friendly
activities, such as snorkeling,
diving, kayaking, and bird-watching.
C. Community-Based Tourism
Development
1. Establish community-based tourism
programs that benefit the local
community and promote cultural
exchange between tourists and locals.
2. Develop local products and services,
such as handicrafts, souvenirs, and food,
that showcase the island's cultural
heritage.
3. Promote local events and festivals,
such as the "Pista sa Pamilacan," to
attract tourists and showcase the
island's cultural heritage.
Pamilacan Island, Bohol
D. Infrastructure
Development
1. Develop hotels, resorts, and recreational
facilities that cater to different types of
tourists, such as backpackers, families, and
luxury travelers.
2. Improve accessibility to the island
through the development of transportation
infrastructure, such as boat services and
roads.
3. Establish a reliable water and electricity
supply system to support the island's
tourism development.
E. Marketing and
Promotion
1. Develop a comprehensive marketing and
promotion strategy that targets different
types of tourists, such as eco-tourists,
adventure-seekers, and cultural enthusiasts.
2. Utilize social media and digital marketing
platforms to promote the island's unique
attractions and experiences.
3. Collaborate with local tour operators and
travel agencies to promote the island's
tourism products and services.
•DEVELOP A BUDGET CONSIDERING
INFRASTRUCTURE COSTS AND
MARKETING EXPENSES. EXPLORE
POTENTIAL FUNDING.
INFRASTRUCTURE COSTS
Tourism development can cost the
local government and local taxpayers
a great deal of money. Developers
may want the government to improve
the airport, roads, and other
infrastructure.
Possibilities
to
provide tax breaks and other
financial advantages which are costly
activities. Public resources spent on
subsidized infrastructure or tax
breaks may reduce government
investment in other critical areas
such as education and health.
THANK
YOU
Presented by:
GROUP 4