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Social Sciences And Philosophy (Negros Oriental State University)
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DISCIPLINE AND IDEAS IN
THE APPLIED SOCIAL
SCIENCES
Quarter 4
Module 1
Goals and Scope
of Communication
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11
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Discipline and Ideas in the Applied Social Sciences (DIASS) – Grade 11
Quarter 4 – Module 1: Goals and Scope of Communication
First Edition, 2020
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ownership over them.
Published by the Department of Education Division of Pasig City
Development Team of the Self-Learning Module
Writer: Chesna E. Abarca
Editor:
Reviewers:
Illustrator:
Layout Artist:
Management Team:
Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Carolina T. Rivera, CESE
Assistant Schools Division Superintendent
Manuel A. Laguerta, Ed.D.
OIC-Chief, Curriculum Implementation Division
Victor M. Javeña Ed.D.
Chief, School Governance and Operations Division
Education Program Supervisors
Librada L. Agon EdD (EPP/TLE/TVL/TVE)
Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)
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Discipline and Ideas in the
Applied Social Sciences
11
Quarter 4
Self Learning Module 1
Goals and Scope
of Communication
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Introductory Message
For the facilitator:
Welcome to the subject Discipline and Ideas in the Applied Social Sciences SelfLearning Module on Goals and Scope of Communication!
This Self-Learning Module was collaboratively designed, developed and reviewed by
educators from the Schools Division Office of Pasig City headed by its Officer-in-Charge
Schools Division Superintendent, Ma. Evalou Concepcion A. Agustin, in partnership with
the City Government of Pasig through its mayor, Honorable Victor Ma. Regis N. Sotto. The
writers utilized the standards set by the K to 12 Curriculum using the Most Essential
Learning Competencies (MELC) in developing this instructional resource.
This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into consideration
their needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
Notes to the Teacher
This contains helpful tips or strategies that
will help you in guiding the learners.
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage their
own learning. Moreover, you are expected to encourage and assist the learners as they do
the tasks included in the module.
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For the learner:
Welcome to the subject Discipline and Ideas in the Applied Social Sciences SelfLearning Module on Clientele and Audiences in Communication!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to process
the contents of the learning material while being an active learner.
This module has the following parts and corresponding icons:
Expectations - This points to the set of knowledge and skills that you
will learn after completing the module.
Pretest - This measures your prior knowledge about the lesson at
hand.
Recap - This part of the module provides a review of concepts and
skills that you already know about a previous lesson.
Lesson - This section discusses the topic in the module.
Activities - This is a set of activities that you need to perform.
Wrap-Up - This section summarizes the concepts and application of
the lesson.
Valuing - This part integrates a desirable moral value in the lesson.
Posttest - This measures how much you have learned from the
entire module.
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EXPECTATIONS
At the end of the lesson in this module the student shall be able to:
1.
2.
3.
Define the term communication;
Explain the goals of communication;
Realize the importance of communication in building relationships
PRETEST
Write TRUE if the statement is valid and FALSE if otherwise.
1. Talking among each other to sort out problems is a good way of communicating.
2. Communication is the act of exchanging information.
3. One of the goals of communication is to create barriers especially when talking to
people who have different backgrounds.
4. Communication can be used to inform, command, and instruct other people.
5. Communication may not help settle bilateral and multilateral global issues
concerning different countries.
RECAP
At this point try recalling the lesson discussed in the previous module. Think of not more
than three words that will sum up the past lesson.
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LESSON
Definitions of Communication
The processes that bond humans together are founded on communication. It is by
communication that one opens up to another and receives confirmation of some kind.
Communication involves acting on information, responding to stimulus, a creative act,
making sense of the world, assigning meaning to experience and feelings, and can also be
intentional as well as unintentional. (Sampa, 2017).
Communication is a process by which information is exchanged between individuals
through a common system of symbols, signs, or behavior. (Merriam Webster Dictionary)
Communication is defined as a “transactional process in which people generate meaning
through the exchange of verbal messages in specific contexts, influenced by individual and
societal forces and embedded in culture.” (Alberts, Nakayama, and Martin 2007).
Communication has been defined as “a transactional, symbolic process of mutual
influence occurring between two or more individuals that alters their affective, cognitive,
or behavioral states” (Albrecht, Johnson, and Walther in Successful Focus Groups, 1993).
“All communication involves faith,” says literary theorist Terry Eagleton. “Indeed, some
linguist hold that the potential obstacles to acts of verbal understanding are so many and
diverse that it is a minor miracle that they take place at all”
Goals of Communication
Every day, we communicate with a variety of people, for a variety of reasons, in a
variety of ways. Communication conveys messages through different mediums such as
speech, email, letters, and so on. In this way, people who believe in a common cause can
be linked together to strengthen their relationship. Communication allows people with
opposing views to communicate with one another in order to better understand each other
and connect. It also provides opportunity for communicators to disseminate information,
to transduce emotions and/or thoughts from one to another (Sampa, 2017).
Communication is essential for everyday life. The goal is to make group life possible
through socialization, enculturation, intergenerational solidarity, nation building and
social change. It can also include motivating, educating, raising awareness, and influence
decision making. Examples of strong, specific, clear and measurable communications
could include:
•
•
•
•
Building awareness of a project or program among a tightly defined audience
Securing the commitment of a defined group of stakeholders to the project’s aims
Influencing specific policies among key and defined aspects
Encouraging increased stakeholder participation on specific issues types
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Scope of Communication
a. In Personal Life
Communication is closely related with every sphere of human life. From dawn
to sleep, a person communicates with others.
b. In Social Life
We are now living in an integrated society thus people need to develop social
bondage. Communication helps us in creating and strengthening this social
bondage.
c. In State Affairs
Communication is pervaded in all areas of state affairs. Without it, state
neither can administer its various wings nor can maintain relationships with the
other part of the world. Due to revolutionary change in communication technologies,
the whole world has turned into a global village.
d. In International Affairs
In order to facilitate cooperation and communication among countries,
various regional and international bodies namely UN, World Bank, ASEAN, EU, etc.
have been formed. Through these bodies, countries communicate various bilateral
and multilateral issues among them.
ACTIVITY
List all your learnings related to communication.
COMMUNICATION
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WRAP–UP
Let us synthesize your learnings today!
Create a model of communication that will emphasize the different process of
communication.
VALUING
As humans, we are drawn to one another and communicate with each other in a
variety of capacities. There are several roles that each individual fill on a daily basis,
depending on the context of an interaction. In correctly making use of these elements of
communication, one can see an improvement in the quality of social interactions, as well
as increased confidence in engaging with others in a social capacity. These benefits can be
essential tools in building lasting relationships.
POSTTEST
Directions: Choose the letter of the correct answer. Write your answers on your notebook.
1. "Communication is a process" means that
a. communication has clear beginning and ending points.
b. communication resembles still pictures more than motion pictures.
c. communication is ongoing and continuous.
d. communication consists of discrete and separate acts.
2. Which of the following is not a goal of communication?
a. It allows people with opposing views to communicate with one another in order to
better understand each other and connect.
b. It provides opportunity for communicators to disseminate information, to
transduce emotions and/or thoughts from one to another.
c. It makes group life possible through socialization, enculturation, intergenerational
solidarity, nation building and social change.
d. It creates conflict among two or more persons interacting because of different
outlooks.
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3. Which scope of communication this statement about communication belongs to,
‘Communication helps us in creating and strengthening this social bondage.’
a. In Personal Life
b. In Social Life
c. In State Affairs
d. In International Affairs
4. Communication should serve as a conflict- reduction exercise.
a. True
b. False
5.Which is not a definition of communication?
a. Communication is a process by which information is exchanged between
individuals through a common system of symbols, signs, or behavior.
b. Communication involves acting on information, responding to stimulus, a creative
act, making sense of the world, assigning meaning to experience and feelings, and
can also be intentional as well as unintentional.
c. Communication is limited to formal exchange of verbal messages to convey ideas.
d. Communication is a transactional, symbolic process of mutual influence occurring
between two or more individuals.
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KEY TO CORRECTION
Posttest:
1. C
ANSWER:
Pretest:
1. True
2. D
3. B
2. True
4. A
3. False
5. C
4. True
5. False
References
Bernardo, Ritchel & Christian Ranche. 2019. Discipline and Ideas in the Applied Social
Sciences. Manila: JFS Publishing Services.
Sampa, Elias. 2017. Discipline and Ideas in the Applied Social Sciences. Manila: Rex Book
Store, Inc.
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