The FreelanceKing’s Profile Optimization
Worksheet
1. Keywords / Skills (design, copy writing, presentations…)
1.
6.
11.
2.
7.
12.
3.
8.
13.
4.
9.
14.
5.
10.
15.
2. Software Platforms You know (ex. Gsuite, Trello, Salesforce, Word, Photoshop,
Illustrator…)
1.
5.
2.
6.
3.
7.
4.
8.
3. Freelancers you like
Name
Hourly Rate
4. Notes
1. Profile picture notes
2. Video Notes
3. Headline Notes
4. Description Notes
5. Services Notes
5. Your Ideal Client
Desires | How can you help them?
Frustrations | What is the client's problems?
Goals I What do they want to achieve?
PROFILE CHECKLIST
1. Profile Photo
▉ High resolution /unedited w/ white
▉
▉
Background Smiling and presenting the
right positioning.
Cropped correctly and centered?
It's you !?
2. Headline
▉ Are you using the right keywords?
▉ Are you maximizing word count?
▉ Does it convey Authority?
▉ Does it fit your personality?
3. Video
▉ You Added a quick intro video.
▉ Does it have a call to action?
4. Rate
▉ Is your hourly rate going to get you
excited to work?
5. Description
▉ Did you convey Authority in the first
sentence?
▉ Did you reference any high-value work
or clients early on?
▉ Did you make sure you used all
keywords + platforms?
▉ Did you make sore to break up the
▉
▉
different sections so it is easy on the
eyes of viewers? sub-sections?
Did you make sure to add links to any
webpages you want a viewer to check out?
Did you use emoticons effectively to
help with readability?
6. Portfolio
▉ Best foot forward?
▉ Linked to client (if allowed)?
▉ Presented well?
▉ Use videos to provide context?
▉ Organized so clients can browse easily?
▉ Can you show results?
7. Testimonials
▉ Did you add a testimonial?
8. Verification
▉ Verified ID.
▉ Verified Phone.
9. Skills
▉ Maxed out and all relevant to you and
your personal braid.
10. Project Catalogue
▉ Do you have a service you can pre-
package so that you may have more in
inbound traffic?
▉ Certifications Added?
▉ Employment History Added? (Max 8)
▉ Other Experiences Added?
▉ Education Added?
Hours per week?
▉ Open!
Available Now Selected?
▉ Yes - Max bid.