Joinery Business Plan
in Saudi Arabia
Contents
1
Executive Summary
2
Industry Overview
3
Marketing Analysis & Competition
4
Sales & Marketing Plan
5
Management Plan
6
Operating plan
7
Financial Plan
8
Machineries
Executive Summary
Our joinery business plan is to establish a profitable and reputable
company that specializes in designing and building bespoke
exhibition stands for trade shows and events. Our business will
provide turnkey solutions, including design, fabrication,
installation, and project management services.
Our core competency will be our ability to design and build custom
exhibition stands that are not only visually stunning but also
functional, practical, and cost-effective. We will use the latest
technologies and joinery techniques to ensure that our products meet
or exceed industry standards
Industry Overview
In Saudi, the industry is less saturated with businesses offering
these services, which can present an opportunity for entrepreneurs to
enter the market and establish a successful business.
However, The demand for exhibition stands and related joinery services
is driven by the growing trade show industry, which is expected to
continue to expand in the coming years. This growth is due to the
increasing globalization of Saudi Arabia, i.e. Project NEOM, the rise
of e-commerce, and the need for companies to showcase their products
and services in person
Overall, the joinery business for exhibition stands in Saudi presents
both opportunities and challenges. While there may be less
competition, businesses must still be able to offer high-quality
services and products to succeed in a dynamic and growing industry. By
leveraging their unique advantages and providing exceptional services,
can establish a strong foothold in the market and achieve long-term
success.
Marketing Analysis & Competition
The Saudi market for joinery business that specialize in
exhibition stands is at nascent stage, with many players
vying for a share of the market. However, there is also
significant potential for growth, as the demand for custom
exhibition stands continues to rise.
Another important trend is the increasing use of
technology in exhibition stands. This includes the use of
interactive displays, virtual and augmented reality, and
other cutting-edge technologies that help exhibitors stand
out from the competition.
To succeed in this market, our businesses need to have a
strong online presence and a well-developed marketing
strategy that emphasizes their unique selling points. This
may include showcasing their portfolio of previous work,
highlighting their use of sustainable materials and
technologies, and emphasizing their customer service and
project management capabilities.
Sales and Marketing Plan
Sales Plan
Identify target customers: The first step in developing a sales plan is to identify your target customers. These may
include marketing agencies, event organizers, businesses that attend trade shows and events, and other organizations that
require custom exhibition stands.
Build a strong portfolio: Your portfolio of previous work is a key marketing tool for demonstrating your capabilities and
expertise. Invest in creating a strong portfolio that showcases your best work and highlights your unique selling points.
Attend trade shows and events: Attending trade shows and events is a great way to network with potential customers and
showcase your products and services. Consider exhibiting at relevant trade shows and events to gain exposure and build
relationships with potential customers.
Develop a sales team: A dedicated sales team can help you reach out to potential customers and close deals. Hire
experienced sales professionals with a track record of success in the exhibition industry and provide them with the
training and resources they need to succeed.
Offer competitive pricing: Pricing is an important factor for customers when choosing a supplier for exhibition stands.
Develop a pricing strategy that is competitive and transparent, and be prepared to negotiate with customers to win their
business.
Marketing Plan
Build a strong online presence: Your website is your most important marketing tool. Invest in building a professional,
user-friendly website that showcases your products and services, and includes customer testimonials and case studies.
Leverage social media: Social media platforms like LinkedIn, Twitter, and Instagram are powerful tools for reaching
potential customers and building your brand. Develop a social media strategy that includes regular posts, engaging
content, and targeted advertising campaigns.
Invest in content marketing: Content marketing can help you establish your expertise and build relationships with
potential customers. Create blog posts, whitepapers, and other content that educates and informs your target audience, and
promotes your business as a trusted source of information.
Attend industry events: Attending industry events is a great way to network with potential customers and build your brand.
Consider attending trade shows, exhibitions, and other industry events to gain exposure and build relationships with
potential customers.
Use email marketing: Email marketing can be a highly effective way to reach potential customers and promote your business.
Develop an email marketing campaign that includes regular newsletters, promotional offers, and other targeted
communications.
By implementing a well-structured sales and marketing plan, Our business can gain visibility,
build relationships with potential customers, and close more deals. Remember to track your
results and adjust your strategies as needed to maximize your ROI and achieve your business
goals.
Management Plan
With CTC
CEO
Sales &
Marketing (4)
32,000 per month
Designer (2)
Production
Manager (1)
10,000 per month
Accountant (1)
5,000 per month
15,000 per month
Foremen (2)
16,000 per month
Carpenter (12)
Electrician (2)
Painter (6)
Helper (8)
Driver (2)
30,000 per month
5,000 per month
15,000 per month
12,000 per month
6,000 per month
Operating Plan
Facility and Equipment: Establish a facility that is equipped with the necessary tools and equipment to
produce high-quality exhibition stands. This may include power tools, saws, routers, and other specialized
equipment. Ensure that your facility is well-maintained and regularly inspected for safety.
Material Sourcing and Inventory Management: Develop a system for sourcing and managing the inventory of
materials needed for your exhibition stands. This may include wood, metal, plastic, fabric, and other
materials. Establish relationships with suppliers and negotiate bulk discounts where possible.
Production Process: Establish a production process that ensures the efficient and timely completion of
projects. This may include dividing tasks into stages, assigning tasks to team members, and establishing clear
timelines and milestones for each project.
Quality Assurance: Implement a quality assurance process to ensure that each project meets your high standards
of quality. This may include regular inspections, testing, and review of finished products before they are
delivered to the customer.
Installation and Dismantling: Develop a system for installation and dismantling of exhibition stands that
ensures safety and efficiency. This may include creating detailed instructions for installation, training
employees on installation procedures, and providing on-site support to ensure that the stand is installed
correctly.
Customer Service: Provide excellent customer service by communicating effectively with customers, responding
to inquiries promptly, and ensuring that projects are completed on time and on budget. This may also include
offering after-sales support to address any issues that arise after installation.
Financial Plan
Startup Costs: Identify and estimate the costs associated with starting your joinery business for exhibition
stands. This may include equipment and tool purchases, facility rental or purchase, materials and inventory
costs, and legal and administrative fees.
Revenue Projections: Develop revenue projections based on expected sales and pricing for your exhibition stands. Research
industry trends and competitor pricing to ensure that your projections are realistic.
Expense Projections: Estimate your operating expenses, including labor costs, material costs, facility and equipment
maintenance costs, and any other relevant expenses. Consider both fixed and variable costs when estimating your expenses.
Cash Flow Management: Develop a cash flow management plan that enables you to effectively manage your finances and maintain
sufficient cash reserves to cover expenses during lean periods. This may include establishing credit lines, managing
inventory levels, and developing a budget that accounts for all expenses and revenue streams.
Profit and Loss Statements: Develop profit and loss statements to track your business's financial performance over time. This
will enable you to identify areas where you may be overspending or undercharging for your products and services.
Financial Goals: Establish financial goals for your joinery business, such as increasing revenue or improving profit
margins. Set specific targets and develop a plan to achieve them over time.
ESTMATED STARTUP COST
For the First Year 2,840,000 AED
18%
82%
Machineries, Tools &
Vehicles
Operating Cost
195,000 AED/month
500,000 AED (Onetime)
(Rent Excluded)
For break even sales target of 9.5 Million is required considering 30% ROI
Machineries
Name
Quantity
Angular panel saws
1
CNC Cutting
1
Painting Booth
1
Scaffolding
3 set
Fork Lift
1
Ladder
5 sets
Pick-up (1 tonne)
1
Pick-up (3 tonne)
1
Passenger Transport (hiace)
1
Total
500,000 AED