"Company Name Here"
This marketing proposal, designed by AMJ Digital Solutions is created exclusively
for use by "Company Name Here".
“Your true worth is determined by how much more you give in
value then you take in payment.”
Bob Burg, The Go-Giver
1.
2.
3.
4.
COMPANY BIO
INTRODUCTION
EXECUTIVE SUMMARY
ASSESSMENT
5. STRATEGY
6. SCOPE AND DELIVERABLES
7. INVESTMENT
1. COMPANY BIO
At AMJ Digital Solutions we provide a wide range of services including presence &
reputation management, web design, SEO, google local optimizations, PPC ads and
consulting. AMJ Digital Services is a recognized leader in the industry and offers
customer oriented services and delivers creative and effective results.
AMJ is committed to quality and customer satisfaction. We strive to ensure every
step of the process runs smoothly and conforms to the specific needs of our clients.
We know that our clients work hard to deliver a quality product and build a positive
reputation, and we do everything we can to project their image in a creative and
impactful way, communicating the message our clients wish to broadcast to the
world.
We are proud to boast the fact that nearly all our business comes through word of
mouth referrals. Our relationship with our clients is of paramount importance. The
positive experience of our clients is the foundation on which our business flourishes.
2. INTRODUCTION
In the digital era, Search Engine Optimization (SEO) is the a major key to
maintaining a successful web presence.
Lasting results: When you improve a site’s SEO, the work often creates long-term
improvements and compounding returns that can get better over time. SEO is a
vital tool in building and growing your company's online presence, but it is not a
one-time project that will give your brand a lasting boost. SEO is a long-term
practice that works best over time. SEO strategies that are implemented today
should be given at least six months to show results. Once that value kicks in,
strategies continue to work. SEO is not just a ranking strategy, but a visibility
strategy for your companies online presence. Your business deserves to be seen!
3. EXECUTIVE SUMMARY
The following marketing proposal includes extensive keyword analysis, study of
SEO trends, and application of specifics which will include onsite and offsite unique
optimization to "Company Name Here". We believe our proposal provides a
complete SEO strategy which will culminate in highly successful results for your
business to be seen online. With our SEO tactics your business website will be more
accessible on the Internet via the leading search engines.
4. ASSESSMENT
Here is our proposed plan of action:
1.
SEO- Starting with SEO. SEO is always a long term solution. You want to start
out with the long term solution first, because it will be the most long lasting and
permanent lead source for your company once it is established. SEO includes
relevant keyword research, custom content optimization (easy example, Google
Elephants, first thing that comes up is Wikipedia because it's relevant
information about Elephants. Your site needs to mimic this strategy in a
sense.), GEO tagged photos, correct meta tag optimization, Off-site
optimization (we have unique strategies that differentiate us from your other
SEO companies, Google's algorithm is ever changing (for some things), we
have the ability to stay ahead of Google. The reason why this is vital to your
business is because having top organic rankings will have and continue to have
a lasting organic lead source for your business!
The screenshot below shows some of your local competitors and your company. The
biggest take away from this is that these sites have high amounts of organic traffic,
backlinks, and referring domains, all important aspects of SEO.
Maps- Appearing in the Google Local 3-pack is very important, this is not only
going to increase visibility, but also increase call volume for "Company Name
Here", which will in return increase sales volume. 93% of local search includes
a map ranking! From Google's research, 76% of people that do a local search
contact one of the top 3 local businesses within 24-hours, then 28% of the
searches result in a buy of that service. As seen in the image below, the
keyword "-City Here- roofing" gets approximately searches 590/month.
It will be a main focus of ours to get your business inside the top 3 in
map pack in your market. When it comes to map optimization there 4 main
factors that help increase average position.
1. Citations
Consistency of citations
Quality of citations
Number of citations
Reviews within citations
2. Reviews
1. Number of reviews
2. Engagement with reviews
3. Quality of reviews
3. Proximity to searcher
Proper address listing
Local address listings
4. Domain Authority
Website authority
Quality of Backlinks
These are some of the most searched keywords in your area, as you can see your
competition is ranking on the first page for all of these major keywords.
2. Website Re Design Web Development needs to accomplish 2 things to be
effective.
1. It needs to communicate effectively with the search engines in order to be visible
online. (onsite SEO covered above)
2. It needs to communicate to potential clients effectively in order to convert them
into a lead.
The screenshot on the left is your Site Audit - as you can see there are some
Critical Errors that need to be fixed and lots of warnings that need to be fixed as
well.
The Screenshot on the right is a current roofing client of ours in Spokane. It is
important to have KEYWORDS and content on you site. The more information you
give Google about YOU the more it can rank for. Google does not see images, it
reads everything.
5. STRATEGY
Strategy
Keyword Research
Description
We research up to 100 keyword to find the
best opportunities of connecting with your
target audience and appearing in search
when they're ready to buy!
Competitor Research
We assess your competitors to see how
they are performing and what we need to
do to get to the top of the web rankings.
Content Strategy
We expand site depth and build additional
on-site content though targeted landing
pages and inner pages.
Link Building
We gain clean and powerful links back to
your website that serve as influential votes
to Google in the popularity contest that is
local search.
Technical Optimization
We implement technical upgrades that help
your site meet the requirements and best
practices as set by Google.
6. SCOPE AND DELIVERABLES
Rich Content Production --> Facilitate Sharing with relevant sites --> Leverage
ranking strength of other sites to build own audience.
Deliver content that the desired audience finds helpful, relevant and engaging.
Ensure that content on site is unique, and not simply duplicate content from
other sites.
Ensure an optimized SEO architecture. This includes writing compelling meta
descriptions, title tags, use of h-tags, sitemap installation, internal linking
structure, image-alt-text, keyword use, schema, Google local mapping, and
much more.
We have access to all of the directories in your niche, social networks, and linkbuilding sources available in the marketplace. Our connections to these linkbuilding sources deliver highly relevant links to your website. Links are a core
component of search engine rankings
On the assigned monthly due date, you will receive a report on each strategy and a
monthly report of site metrics detailing the SEO growth of your website.
The monthly report will detail:
● All updates that have been done to your SEO for the month ( variety of GMB
links, on-site SEO , and off site SEO)
● Your OWN Google Search Console Dashboard (as shown below)
● Competitive Power: A metric that measures your site’s ability to compete in
SERPs.
● Position in Search Results: Your organic ranking on search engine result pages
Each of these metrics will help you see the results of our work and the increase in
your website’s SEO authority as it compounds and builds over time.
7. INVESTMENT
As previously stated above SEO is a long term marketing plan and should be given
the proper amount of time to see results. We ask for a 6 month agreement when
starting SEO projects. Price below is a Monthly agreement.
"Picture Of Their Current Site Side By
Side To A Site That is Ranking Showing
the Di erence"
ONE Time INVESTMENT
Name
SEO Setup Fee (One Time
Fee)
Price
QTY
Subtotal
$4,495.00
1
$4,495.00
$6,000.00
1
$6,000.00
$750.00
1
$750.00
Update content, fix meta tags,
update all citations, make sure
the structure of each page is
completed, Complete keyword
analysis, implementation of top
keywords into the SEO structure,
set up guest posts for more
traffic to your site, set up
personal blog networks,
complete all relevant citations,
meta tag all pictures with
relevant keywords, Top Keyword
analysis
New Website
-7 Service pages
-1 Home Page
-1 Contact Page
-1 Blog
-1 Testimonial Page
Google Ads Set Up
MONTHLY INVESTMENT
Subtotal
$11,245.00
1 Month Investment
$11,245.00
Name
Monthly SEO
Monthly
6 Month
Minimum
Cancellation
Notice
$1,995.00
6
30 Days
$11,970.00
$2,000.00
0
0
$0.00
$3,000.00
0
0
$0.00
SEO Maintenance after set up,
starting second month of
service.
Google Ad Words
Premium Package: GoogleAds
Custom Marketing Campaign
Targeted Ads
*Custom: 2 Step Marketing Funnel /
Lead Form / Landing Page
Generate Targeted, High Quality Leads
Deliver Leads via Email
Deliver Leads via Text
Trackable Systems
*Unlimited Ad Optimization
*Continual: Target & Re-Target Ideal
Clients
*Multiple Automated Back End Systems
*Respond to comments, Likes & other
engagements on your company’s behalf
*Custom Client Follow up System (automated for you)
*Custom Strategic Ad Placement
*Custom Software for your Campaign
*Ongoing Ad & Software Management
*Basic Sales & Marketing Consulting
Personal Service & Attention Guarantee
Google Ad Words Budget
Subtotal
$11,970.00
6 Month Investment
$11,970.00