FACULTY OF COMMERCE
DEPARTMENT OF MARKETING
BMKT209/236: SELLING AND SALES MANAGEMENT
JANUARY-JUNE 2024
ASSIGNMENT 1
ASSIGNMENT 1
Question 1
According to Moncrief and Marshall (2005) a sales force needs to have a wide range of skills
to compete successfully. Explain the characteristics of modern selling.
(25)
OR
Question 2
With examples explain on how big companies keep getting bigger while small companies
seem stagnate.
(25)