Introduction to Arts
Management
Midterm Presentation
Minh(Frank) Nguyen
Organization
general
information
Couture Store Department
Locations (physical showrooms and
ateliers):
NYC
Hanoi
Amsterdam
Main sources of revenue:
Designs and garment sales
Promotion and artistic collaborations
Mission Statement
By seamlessly blending sustainability, creativity, and traditional, we strive to
slowly redefine the fashion industry, where every garment tells a story and
contributes to a more conscious and connected world.
Join us at Couture Store Department, where fashion meets sustainability, and
individuality finds its unique expression.
We aim to provide benefits to the community with jobs created, social and
charitable events as well as embrace sustainability in fashion which will help our
environment.
Vision
• Establish our presence with small and local collaborations (Wild Goose
Exchange, Sugar Rushlow, LU Clubs,...)
• Able to scale up and collab with names like Kith, Issey Miyake, Haider
Ackermann, Jean Paul Gaultier,…
• Develop an alternative way to present 2nd hand pieces in Goodwills (remove
the bins, or re-design them)
• Develop online and on-site interactive system with customers for old items
trade in to make new pieces.
Value Statement
• The organization is committed to upholding ethical principles such as integrity,
compassion, collaborative, respect, transparency, and environmental
consciousness, which guide its actions and decisions.
• These values shape the organization’s culture, encouraging behaviors that
demonstrate integrity, kindness, empathy, respect for in house employees,
branding exposures and audiences. We will also uphold the transparency, and
environmental stewardship which ultimately contributing to lasting,
sustainable success with our members.
Organization structures
BOD ​
CEO
Head of
Production
Stockperson
Tailors
CFO
Creative Direct
or
Head of Artistic
Musician, technician
COO
Head of HR
Head of
Marketing
Marketing & Sale
team
Head of Logistic and
Customer services
Target collaborations (Artists/
Designers/ Houses)
Noir ( LU community)
Raf Simons
JW Anderson
Ronnie Fieg
Frank Ocean
John Mayer
Jean Michael Basquiat estate
Christoph Waltz
Mads Mikkelsen
Buildin
g
design
End.
• https://www.showstudio.com/news/bottega-veneta-bring
s-venetian-craftsmanship-to-paris-flagship-store
• https://www.dezeen.com/2019/08/06/homme-plisse-flag
ship-store-interiors-tokyo-issey-miyake/
• https://www.dezeen.com/2024/01/03/playlab-inc-spaceconversation-los-angeles-retail-store/