DETAILED LESSON PLAN IN PRINCIPLES OF MARKETING
GRADE 11, SECOND SEMESTER, SPECIALIZED SUBJECT
I. OBJECTIVES:
A. CONTENT STANDARD:
*Based on the Curriculum Guide.
The learners demonstrate an understanding of the marketing
principles, goals, and traditional and contemporary
approaches to marketing.
The learner shall be able to plot marketing goals and
approaches for products or services.
The students are expected to discuss the goals of marketing.
B. PERFORMANCE STANDARD:
*Based on the Curriculum Guide.
C. LEARNING COMPETENCY:
*Based on the Curriculum Guide.
II. SUBJECT MATTER:
A. LEARNING RESOURCES:
1. TOPIC:
2. REFERENCE/S:
3. MATERIAL/S:
4. VALUE/S INTEGRATION:
III. PROCEDURES:
TEACHER’S HINT
A. PRELIMINARY ACTIVITIES:
1. CLASSROOM
MANAGEMENT:
Goals of Marketing
Principles of Marketing
Quarter 1 – Module 1: Marketing
Principles and Strategies
Page 11
Visual Aids
Appreciation and understanding
TEACHER’S ACTIVITY
2. PRAYER:
Kindly pick up the pieces of paper
under your chairs and throw them in
the garbage bin.
Let us all stand for prayer.
3. GREETINGS:
Good morning/afternoon class.
4. CHECKING OF
ATTENDANCE:
*Students will pick up the
trash and throw it in the
garbage bin.
*Students will stand for the
prayer.
Good
morning/afternoon
Ma’am/Sir!
Thank you and you may take your Thank you Ma’am/Sir.
sits.
How are you today class?
Fine Ma’am/Sir.
Who is absent today?
B. MOTIVATION:
*Remembering Skills
STUDENTS’ ACTIVITY
None, Ma’am/Sir.
Very good!
I have here a chart with two columns,
Columns A and B. Column A
contains illustrations, while Column
B contains phrases.
What we are going to do is to match
the illustrations to the phrases in
column B.
Is that clear?
Yes Ma’am/Sir.
Now, let us see if you can identify the
best phrases to define column A's
illustrations.
Who can match the images in *The students will raise their
column A to column B?
hands and must answer
accordingly
1.
Answers:
1. Consumption
of
goods
2. Consumer
satisfaction
3. Choice of goods and
services
4. Quality of life
2.
3.
4.
C. RECALL:
*This could be a review of
the lesson from the previous
class or an activity that
elicits
prior
knowledge
about the new topic.
LESSON PROPER:
A. ACTIVITY:
*Understanding Skills
Can anyone tell the class what is *Students will share their
marketing?
ideas about marketing.
Very good!
Our activity a while ago presents the
goals of marketing.
*The class will be divided into four
groups. They will be given activity
materials.
This time, we will be having a
jumbled letters activity. Your task is to
arrange the letters given based on
the assigned definition to your group.
Did I make it clear?
Yes Ma’am/Sir.
*The
teacher
will
let
one Answers for the activity:
representative for each group pick
one envelope.
1. Maximizing
the
consumption of goods
–
good
quality
products
at
a
reasonable price and
at
the
most
convenient location
helps the increasing
the demand for the
products
in
the
market.
2. Maximizing consumer
satisfaction – this
embraces
careful
analysis of the market
demand which varies
with the time and the
social development of
the society.
3. Maximizing choice of
goods and services –
to provide a wide
variety of products in
the
market
and
provide
the
consumers with a
wide assortment of
choices.
4. Maximizing the quality
of
life
–
the
improvement of the
way of living is the
target of marketing
people. This defines
more than physical
comfort.
B. ANALYSIS:
*Analyzing Skills
Let’s have the words that you
guessed earlier.
I have a table with two columns:
columns A and B. Column A lists
entrepreneurship
career
opportunities, while column B
contains definitions.
Now, let us analyze the career
opportunities' definitions in column
A.
Yes Sir/Ma’am!
Is it clear?
Okay, then.
What letter best describes
Business Consultant?
*The students must answer
a the letter D.
The correct answer is the letter D.
Please read the definition.
D. A person with expertise in
the
field
of
entrepreneurship, can be
a very good source of
advice
to
other
entrepreneurs and wouldbe businessmen.
*The teacher will elaborate on the
career opportunity.
*The students must answer
the letter A.
How about for Teacher?
The correct answer is the letter A.
Please read the definition.
A. A
graduate
of
entrepreneurship can use
his knowledge in teaching.
* The teacher will explain further the
career opportunity.
How about for the Researcher?
*The learners must answer
the letter E.
The correct answer is the letter E.
Please read the definition.
E. A person who can do the
tasks for the enterprise.
How about for the Sales?
*The students must answer
the letter B.
The correct answer is the letter B.
Please read the definition.
How about
Reporter?
for
the
B. A graduate can apply as a
salesman.
Business *The learners must answer
the letter C.
The correct answer is the letter C.
C. A journalist who tells news
on the economy and
business developments.
What do you think about the career *The learners will share their
opportunities of entrepreneurship? thoughts about the questions.
As an ABM student, how do you
perceive yourself or what career
would take 10 years from now?
Let us identify what career
opportunity is needed in the following
situations.
Please read the definition.
C. ABSTRACTION:
*Values Integration and
Applying Skills
D. APPLICATION:
*Applying Skills
*The teacher will read the situations.
1. There is a new 4-star hotel to
open which will surely aid in
boosting the economic status of
the city.
2. A business is having a crisis,
some help is needed for it to
cope with the innovations in the
industry.
3. A company has a new product to
introduce in the market.
Answers to the situations:
1. Business Reporter
2. Business Consultant
3. Sales
4. Teacher
5. Researcher
GENERALIZATION:
*Summarization of the topic.
*Inferring Skills
4. ABM learners need to be
educated
about
entrepreneurship.
5. A businessman wants to invest
in something, and he wants to
make sure it is feasible in the
area.
What have you learned today?
We learned about the Career
Opportunities
of
Entrepreneurship.
What are the career opportunities of Career Opportunities:
entrepreneurship?
1. Business Consultant
2. Teacher
3. Researcher
4. Sales
5. Business Reporter
IV. EVALUATION:
*Evaluating Skills
How does it help your perspective on *The students will share their
entrepreneurship?
ideas.
Choose the letter of the best answer. Answer:
1. A career that needs to have
expertise in the field that can
give advice.
a. Teacher
b. Business consultant
c. Business reporter
2. A career that is good in data
gathering that can aid in
conducting business studies.
a. Business reporter
b. Researcher
c. Sales
3. A career that must be good in
gathering business facts
worth sharing.
a. Researcher
b. Business reporter
c. Teacher
V. ASSIGNMENT/AGREEMENT: Read in advance the development of
the business plan.
Prepared by:
SIGNATURE OVER PRINTED NAME
1. B.
Business
consultant
2. B. researcher
3. B. Business reporter