Course Title: Entrepreneurship
Code: MSMG-211
Credit Hours: 02
Course Instructor: Ms. Rameen Arshad
Course Description:

This course provides the students with an introduction to the concepts and capabilities
necessary to successfully commercialize new ideas.

Entrepreneurship is about more than coming up with an idea or starting a business. It is also
about identifying and validating good opportunities and then creating, communicating, and
capturing value from those opportunities over time. This includes new firms as well as firms
in corporate and non-profit settings.

This course will emphasize new venture formation.
Objectives:

To understand and handle your own business. This course will equip the students with
appropriate subject knowledge and practical skills for managing business investments and
fundraising for start-ups.

A thorough emphasis on writing the winning business plan and transforming the idea into a
venture

Initiate a start-up – to provide a sound platform for a successful business which will
contribute and boost economic activity in Pakistan.

The course aims at motivating and guiding the students to become successful entrepreneurs
Course Learning Outcomes:
By the end of this course, students are expected to:
1. Recognize the nature of entrepreneurship and entrepreneurial processes
2. Generate business ideas and Evaluate business opportunities
3. Learn how to identify and solve major entrepreneurial issues
4. Gain first-hand experience of starting a new venture via developing a business plan.
Textbooks (or Course Materials) with latest Edition:

Entrepreneurship: Successfully Launching New Ventures, 6th Edition.Bruce R.
Barringer, Oklahoma State University R. Duane Ireland, Texas A&M University
©2019 |Pearson

Entrepreneurship, 10th Edition, Robert D. Hisrich, Michael P. Peters, Dean A.
Shepherd, McGraw Hill, 2017
Reference Books:

Innovation and Entrepreneurship by Peter F. Drucker Harper Collins publishers UK

Pattern of Entrepreneurship, Jack M. Kaplan

Naqi, Dr. S. M, Entrepreneurship A Recipe for Economic Development: Lahore, Naqi
Hyder & Associates

Kuratko Donald F and Hodgetts (2001) Richard M, Entrepreneurship- A
ASSESSMENT INSTRUMENT WITH WEIGHTS:
SNR
1
2
3
ITEMS
Mid Term Exam
End Term Exam
Internal Evaluation Breakdown
Quiz(s)
Assignements(s)
Présentations
Lab Work/Practical Project
Any Other
Total
GRAND TOTAL
MARKS
30
50
5
5
5
5
20
100
COURSE CONTENTS:
Week
Scheduled Topic
01 Introduction
■ Introduction to Entrepreneurship
■ Nature and Importance of Entrepreneurship
■ Myths, Process of entrepreneurship
■ Types of Entrepreneurial Ventures, Process of
02
Entrepreneurship
03 Ideas and Opportunities
■ Recognizing Opportunities and Generating
Ideas
■ Brainstorming session
Learning
Activity
CLO
Thinking
Level
Lecture and
Discussion
CLO 1
Understanding
Lecture and
Discussion
CLO 1
Understanding
Assignment 2
Ideas Diary
CLO 2
Applying and Creating
Presentation
CLO 2
Applying and Creating
Discussion
Evaluation
CLO 3
Analyzing and Evaluating
Quiz 1
CLO 2
Understanding
Group
Presentation
CLO 2
&3
Evaluating and Creating
Students will
generate and
discuss the
business ideas
■ Developing Successful Business Ideas,
Recognizing Opportunities and Generating
Ideas, Finding the gaps
Group Formation
and selection of
business idea.
Students to present
the ideas and
select a group
business idea
■ Industry and Competitor Analysis, Industry
Case Study
05
Trends
Discussion
■ Five Forces Model and Competitor Analysis
Lecture and
06
Discussion
Application of
07 Presentation on the First Screen Analysis
■ Students to present the First screen analysis of First Screen
their group idea
Analysis on the
group business
idea by students
04
Assessment
Activity
08 Presentation on the First Screen Analysis
■ Students to present the First screen analysis of Presentation and
their group idea
Discussion
09 Business Model
■ Developing an Effective Business Model
Canvas
10 Sources of Debt Financing, Creative Sources of
Financing
Getting Funding or Financing, The Importance of
Funding or Financing and Sources of Equity Funding
11 Business Plan
■ Contents of the Business Plan and Template
CLO 2
&3
Evaluating and Creating
CLO 3
Understanding and Applying
CLO 4
&5
Evaluating and Creating
CLO 3
Understanding and Applying
Quiz 2
CLO 3
Understanding and Applying
Group
Presentation
Group
Presentation
CLO 5
Evaluating and Creating
CLO 5
Evaluating and Creating
Group
Presentation
Lecture and
Discussion
Presentation and
Discussion
Lecture and
Discussion
12 The Importance of Intellectual Property, Patents and Students to
Trademarks, Copyrights
determine the
sources of funding
and registration
requirements
Presentation and
13 Business Plan Presentations
■ Group Presentations on Business Plan
Discussion
Presentation and
14 Business Plan Presentations
Group Presentations on Business Plan
Discussion
Group
Presentation