TUGAS INDIVIDU CONTENT MARKETING FOR YOUR BRAND BUILDING
PUTU HANDIKA PERMANA PUTRA (220050225)
handikapermanaputra03@gmail.com
Buatlah tugas membuat content marketing bisnis (jika Anda
entrepreneurs/pengusaha) atau brand perusahaan (jika Anda seorang
professional). Konten bisa berupa produk atau company profile (brand).
Buatlah konten marketing seperti ketentuan dibawah ini:
​
Defining your target persona: kriteria demographics yang dipilih,
interest dan behavior yang tujukan, dan key touchpoints untuk
menjangkau mereka,
​
Memilih tema konten
​
Mendesain konten marketing + membuat caption konten
Untuk mendesain konten marketing Anda tidak perlu menggunakan adobe
illustrator (AI) atau photoshop, bisa menggunakan powerpoint atau
microsoft word. Boleh menggunakan AI atau photoshop jika Anda sudah
familiar dengan software ini.
JAWAB
GYM SHARK
Gymshark is a fitness clothing brand that offer a range of gym clothes and workout
clothes for women and men.
“We're Gymshark. We exist to unite the conditioning* community.”
It's not our goals that unite us, but the things we do to achieve them. Because
although our training grounds and end goals might be different, sweat is our sport.
And we're a team of individuals who know that to go further, we go together.
*Conditioning is everything we do today to prepare for tomorrow.
1. Target persona (kriteria Demographics)
Demographics :
1. Age
: 18 - 30 years old
2. Gender
: male & female
3. marital Status
: Married, not married
4. Occupation
: Athletes, Fitness enthusias
5. Socio-economic
: middle socio-economic
2. Interest dan behavior, Key touchpoints
Interest and Behaviors :
Personalities
: Active
Hobbies
: Sport, Fitness, Gym, Yoga,
Tech savviness
: Fitness influencer
Life goals
: Healthy
Key touchpoints :
Media touchpoints
: Photo, Video motivation, Influencer
marketing, brand community
Channel touchpoints
: Instagram, YouTube, Facebook, TikTok,
Brand community, Fitness influencer
3. Tema konten (Inspire and educate)
4. Buat konten + buat caption konten
Caption : Be Stronger than Your Excuses #Gymshark