CleanseBot - World's First Bacteria Killing Robot
CleanseBot is the world's ONLY smart travel robot designed with YOU in mind. CleanseBot is a
smart robot with artificial intelligence and 18 sensors built in. It uses FOUR UV-C lamps to blast
away 99.99% of germs and bacteria on ANY SURFACE. But most importantly, on your hotel bed.
Hotels are notorious for germs and bacteria and you don't want to worry about that when you're
traveling - whether you are traveling for work or for fun! Just set the CleanseBot down on the
bed, turn it on for either 30 or 60 minutes, and go about your day while it sanitizes and disinfects
your bed sheets and blankets! Not only does CleanseBot kill germs, bacteria, and dust mites, but
UV-C light has been proven in many studies to actually help prevent the spread of airborne
viruses, too.
More Details at - https://www.indiegogo.com/projects/cleansebot-world-s-first-bacteria-killingrobot#/
You are expected to understand the product details for CleanseBot and create a STP plan for
CleanseBot.
Your plan must distinctly highlight the following –
1. Key PESTLE factors identified for the product/service
2. Which among the above identified factors function as an opportunity or Threat? Present this as
part of a SWOT analysis
3. Detail the Customer Segments identified along with the bases/criteria for segmentation being
used
4. Identify the segments you choose to target and the nature of targeting approach (same Value
proposition across segments or do they differ across segments).
5. What will your positioning statement across segments look like? How do you intend to use it to
come up with a UVP (Unique value/selling proposition)?
Caveat - While the product link for CleanseBot gives you a whole lot of product feature details,
kindly do not misunderstand them to be ‘positioning’. Kindly use these details to gain a holistic
understanding of the offering and couple it with your own research on the market specifics. This
is what will helpyou come up with your STP approach.
Submission format – Word or PPT (explanations if needed in speaker notes section). No word
limit, the strength of ideation will be the key determinant for grading.
Submission Timeline-3rd of March 2024, 11.59 PM IST on Blackboard
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