Local Agency Marketing Methods - How to Capture Clients in
Your Own Backyard,
By Joe Soto
Revisiting the 5 ways to get clients training:
1.
2.
3.
4.
5.
Create a local business alliance
LinkedIn direct outreach
Google my business listing unclaimed
Yelp.com
Conduct mini-audits
In this training we cover, more in-depth, how to do #1, #2 and #5 successfully.
1. Building up your local business alliance network

Networking events

Local chamber of commerce

BNI

Meetup.com (the forgotten social network)
o Utilize the Internet’s largest network of local groups to attract new
clients, while helping you lead a community of your ideal potential
clients.
o Facebook Graph Search – i.e. “dallas small business networking”
2. Local Public Speaking Events

Local Chamber of Commerce

Other local organizations

Regional conferences in your niche

How to find lists of organizations:
o http://www.ipl.org – this is website of The Internet Public Library, which
© Joe Soto 2016, JoeSoto.net | RevenueInbound.com
contains a search box that will allow you to search for associations
o http://www.marketingsource.com/associations - this website allows you to
purchase the U.S. Directory of Associations, either in its entirety or by region
or individual states
o http://www.ipl.org – this is website of The Internet Public Library, which
contains a search box that will allow you to search for associations.
o http://www.marketingsource.com/associations - this website allows you to
purchase the U.S. Directory of Associations, either in its entirety or by region
or individual states

Here is a list of associations that are often looking for speakers – and they ALL have
regional chapters and conferences. They all want a topic specific to their group –
social media topics are hot.
o FPA – Financial Planners Association
o ICF – International Coach Federation
o NAR – National Association of Realtors
o NAPO – National Association of Professional Organizers
o NRA – National Restaurant Association
o NAWBO – National Association of Women Business Owners
o And many more!

Strategy:
o Be viewed as the expert in a room full of potential clients
© Joe Soto 2016, JoeSoto.net | RevenueInbound.com
o Offer a free gift – an online video, workbook or handout that they can
download online from their phones (collect all their emails)
o Offer complimentary 30 minute consultations (a “Marketing Breakthrough
Session” after your talk)
3. LinkedIn

Join local business groups on LinkedIn

Use direct outreach, be genuine

Sales Navigator – do your own digging, research for $79/mo.
4. Local Social Media Marketing and Advertising

Use Facebook advertising to target business owners in your local area/region and
niche
5. Letters to Business Owners to Consult
o Send them a letter, one owner to another
o Include the mini-audit – printed version
o Use express style envelopes to grab attention:
http://www.signshopper.net/store/home.php?cat=415
HOMEWORK
Choose from the list above your top 2 marketing methods you want to implement
first:
Marketing method #1 _________________________________
Marketing method #2 _________________________________
© Joe Soto 2016, JoeSoto.net | RevenueInbound.com