Introduction The purpose of this business plan is to be used to help run my ice cream parlor, I Scream, with a more cohesive vision and to delineate the factors on how will the ice cream parlor will pursue by its construction, development and operation in a key location besides Bing Cab Bakeshop in Buhangin proper Milan, a populated area and soon, more establishments or buildings are going to be opened up around the area. I, Danielle Marie O. Aranas, the Founder of I Scream, an ice cream parlor, is confident that this ice cream parlor will be successful among the other ice cream parlors already committed to doing business. 1 Executive Summary The I Scream (ice cream parlor), will be constructed, develop and operate a licensed ice cream parlor owned by Danielle Marie O. Aranas. Revenue will be primarily from the sale of original ice cream brand and related products consumed within Buhangin proper in Milan. I Scream will also sell fries, carbonara, spaghetti, waffles, pancake, and coffee. Sales increase at an average annual rate of 4% per year in the first five years of operation. The ice cream parlor will be located in Milan in Buhangin Proper, Davao City. Because of its location along the highway which is very visible and surrounded by establishments like hotel, schools, and soon Gaisano Mall will be established near the area which means, it is a populated place. Philippines is a tropical country which means ice cream is a mass-market product to all citizens in the country. We are now living in a modernized generation, where people is looking for something new that will fill up their pleasure. And people these days are hooked up with social medias and are seeking places for them to share to the world. The area is very crowded day and night due to traffic and because of people who is waiting for jeepneys that they can ride on. Milan is also known for meet-ups with friends, family or a client. I will be managing my own shop. Alvyn Benedict B. Obenza, my cousin, a graduate of Bachelor of Science in Business Administration will be the hands-on manager for daily operation. In addition, approximately six staff will be hired full time which includes, chef, cashier, waiter/waitress, and guard. Project costs are projected to be P 5,270,614.7 which includes the building that will be built, equipment purchased, opening inventory, empty lot, permits required and working capital needs. Products will be fresh daily and have a maximum shelf life of 3 days. Products will be displayed in glass cabinets. If a product is to be eaten at the store, it will be served on a glass dessert bowls for ice cream products and glass plate for the other related products. If it is to be taken home, the product will be placed into an ice cream cup, which bears the I Scream logo. 2 I Scream will implement a strong advertising and promotion strategy. The store will mainly use the following promotional tools: social media advertisements; sponsorship of community events; use of discount coupons. The store will be kept extremely clean and well stocked at all times. Kitchen will be clearly viewable to allow customers to view all steps in the preparation process. The store layout is important, as it will play a major role in influencing the patrons’ perception towards the physical state of the store. For example, the front side of the shop will be glass so that the people or customers who are enjoying eating the product will primarily attract the attention of passersby like children. The reasons why these marketing strategies have been chosen are that these types of marketing strategies are relatively cheap and are within the budget. They were also chosen on the belief that they are an informative and effective way of promoting the business, in order to enhance the business’s success. 3 Mission, Goals and Objectives Mission The goals and objectives of I Scream are as follows: "To deliver a quality product in a consistent, courteous, and timely basis in order to have the customer return again for another satisfying, delicious treat; while at the same time earning a reasonable return on the initial investment” For an organization to be successful, the organization must ensure that the customer continues to return to purchase the product, again and again. One way to ensure repeat business is to provide consistency in both the product and service. Cream Dream product speaks for itself; the service the shop provides will be a function of training, evaluation, and retraining in order to deliver the service as courteously and in a timely manner. In order to earn a reasonable return on the investment, along with the ability to repay debt, strict cost-control measures will be implemented. These measures will include proper and prudent purchasing practices, maximization of product distribution through strict adherence to weights, amounts and recipes (portion control), effective utilization of personnel, and the constant search for ways to reduce the cost of sales of our products without sacrificing quality and service. The business will take care of its employees; that is, they will be paid well and given a share of profits. The people will be paid according to their skills and abilities. In addition, each employee will have the option of company-sponsored training courses. The store considers its customers as its most important asset, and relies on them for feedback. The store will gladly accept all instore suggestions and test them for results. Ice Cream has a plan and its goals are clear: To create a fun, entertaining, and respectful environment that generates sales of ice-cream, beverages and other related products. Objectives Cream Dream Parlor will have these business objectives during its first three years of operation: Cash break-even by the end of its first year of operations To be able to establish an environment that is both friendly and pleasant to staff members and customers. To expand the business within the food industry 4 Background Information The name of the “Ice-Cream shop/parlor” is I Scream. The name is in keeping with the ‘ultramodern’ image of the store such that it appeals to the target group- which mainly includes students, children, young adolescents-both in their early and late teens, and adults below 30 years of age. Starting from its flavor, amenities to the exquisite atmosphere, I Scream parlor intends to make its mark in ice-cream selling business. Modern living has created new demands for the younger, upscale population. As living styles of people in Davao City are changing, more and more people in the middle and upper-income range now consider eating out as a recreational part of their day-to-day life. Davao is now teeming with fast-food joints, Ice-cream shops - all of which are popular hang-out places for the younger population. As living standards improve and the metropolitan life continues to prosper, the retail food industry will account for a greater proportion of consumer spending. 5 Organizational Matters I will be managing my own shop. Alvyn Benedict B. Obenza, my cousin, a graduate of Bachelor of Science in Business Administration will be the hands-on manager for daily operation. In addition, approximately six staff will be hired full time which includes, chef, cashier, waiter/waitress, and guard. The salary of the chef will be P 300.00, for the cashier, waiter/waitress and guard will be P 250.00 in the first 2 months. They will receive their salary by the end of the month and their absences and late will dropped their salary. Operational Plan Distribution and Storage Ice-cream is an item which requires careful handling and proper refrigeration system otherwise the frozen components deteriorates in terms of quality. Hence the process of distribution and storage of the ice cream is very important. I Scream initially plans to bring in its supply of its products to the parlor every month (presumably within the first week of every month). The store will also require importing many of its ingredients to be imported as well to live up to its promise of offering consumers with a lavish mouth-watering treat. It will be the responsibility of the management to avoid all sort of conflicts-vertical or horizontal-between the suppliers and I Scream. The waiters will serve the ice creams to the customers in the parlor. The company plans to provide quality service by using trained staffs. The ice-cream will be kept in large refrigeration system in the parlor. The stock will be used maintained using the FIFO system (First in First Out). The stock will be kept for a maximum of three months. The time and amount of stock that will be ordered will be forecasted based on the sales of the previous months. Resource requirement The business will start its operation in Milan, Buhangin Proper. The area available for the parlor is 135 square meters. It will take approximately one and a half month to decorate the place for the parlor. A section of the parlor will be equipped to set up the game zone. Another section will be set aside for the customers who don’t want to be disturbed. The rooms will have elegant walls and be brightly illuminated to attract the customers. The glass counter will display the different colored and multi-flavor ice-cream. There will be seating arrangement for 30 people. Trendy music will be played at the background. A shelf displaying the beautiful crockery (bowls and glasses) will be kept behind the counter. 6 Furniture and Fixture tables chairs display counters counter air conditions sofa magazines rack board games 9 28 2 1 2 2 2 15 Equipment and Machinery Refrigerator Freezer Coffee maker Ice cream maker Cone manufacturing machines 1 2 1 2 2 Utilities Utilities that will be needed: Electricity Water Security maintenance Production I Scream will prepare its own ice-cream. It will also prepare the waffle cones using the cone maker. I Scream will basically present scoops that may be prepared in front of the customer or the customer may sit down at one of the 30 seats in the room and get full service from a waiter after placing the order. I Scream will provide coffee, milk tea and shakes. Strict standards of sanitation, quality production, and presentation will be maintained. Facilities The license and other papers will be all kept in order. Equipment and room furnishings will be purchased and installed. Customers prefer freshly baked cones and the equipment make it easy to serve giant waffle cones. 7 Hours of operation The parlor will be kept open 7 days a week. The service will begin from 9: 30 a.m. and end at 12:00 p.m. The parlor will have to be kept closed on days of strikes. No consideration on festival days will be given and the parlor will operate throughout the year as more sales take place on such events. Employee Training Employees will be trained not only in their specific operational duties. The staffs involved with preparing the scoop will be given knowledge about the different ice cream flavors and the quantity of ice cream served in each scoop. 8 Market Plan The name of the ice cream parlor is “I Scream”. This parlor will be promoted as an ice-cream boutique. The ice creams offered here will be the highest quality with not only the typical ice cream flavors such as chocolate and strawberry but also include culture flavors and wine flavored syrups- that cannot be found in other ice-cream parlors. Though there are certain icecream parlors operating in city, very few meet the customers’ expectations. Some may offer delicious ice creams but lack the proper environment; some provide the setting but not the taste. I Scream will provide a unique blend of quality, fun, and flavor. There will be a music system and spacious sitting arrangements with board games that they can borrow by the counter but to secure it they have to lend out their ID and free Wi-Fi for a purchased product that cost P 150.00 and above and password will be change daily. This will provide more entertainment for the customers and an additional earning for I Scream. The main items for sale will be Ice cream in cups/cones; banana splits, shakes, pancake/waffles, hot choco, coffee, fries, carbonara/ spaghetti and milk tea. Included among the different cultured flavors and wine flavor that will be serve will are: ube, durian, avocado, mango, white zinfandel, chocolate cabernet, prosecco, strawberry champagne, merlot wine recognized for its plum and black cherry undertones, and accentuated it with plump Bordeaux cherries, dry white wine and red mulled wine. There will be other flavors available as well such as matcha, cookies and cream, rocky road, black forest, mocha, coffee crumbles, and strawberry. Also, more commonly found low-end products to be sold will include ice cream in vanilla and chocolate flavors. 9 Classics Price: P 140.00 Mango Chocolate Vanilla Ube Durian Strawberry Premium Price: P 155.00 Black Forest Coffee Crumbles Cookies and Cream Matcha Mocha Fantaise Je Crie – wine ice cream Price: P 170.00 Pêche White Zinfandel – peach White Zinfandel Chocolat Cabernet – chocolate Cabernet Brilliant lemon - Prosecco Shimmering strawberry - a sweet champagne and paired it perfectly with ribbons of shimmering strawberries. Prune et mûre merlot - Sophisticated. We’ve chosen a Merlot wine recognized for its plum and black cherry undertones, and accentuatedit with plump Bordeaux cherries. apaisant white - Simply chic. We’ve selected a dry white wine, prized for its fruity, crisp, effervescent quality and well-balanced taste. chaud - Warm. We’ve selected a fragrant red mulled wine known for its moderate sweetness balanced with the warmth of cinnamon, nutmeg and clove. Other Varieties Coffee/Hot Choco – P 50.00 Pancakes/Waffles with coffee/hot choco – P 80.00 Fries – P 50.00 (add 10 for upgrade) Carbonara/Spaghetti – P 90.00 Shake – P 60.00 (flavors will be chosen with the flavors of the Classic and Premium section) Milk tea – P 130.00 (flavors will be chosen with the flavors of the Classic and Premium section) 10 Nitrogen will be included in every ice cream products for fun experience. The Science behind the Freeze. The secret to the creamy ice cream is all in the rapid freezing of the mixture. The liquid nitrogen causes the fat and the water particles to stay very small, giving the ice cream its creamy consistency. Strengths The business is situated in a populated location in Milan, Buhangin Proper The employees of the business are well trained, experienced and qualified. The product is unique and original made from the highest quality ice cream. The business’ dedication to the customers need through quality customer service. Weaknesses Will not be able to offer enough parking space. The capital is limited to the contribution of the owner and the bank loan. Opportunities The business will be able promote itself as a dessert and cool off place due to it nearby busy establishments. As ice cream parlors are popular, chances of expansion is higher. Hotel, Schools, other establishments and soon opened mall is nearby Threats New fast-food outlets can emerge nearby. Social changes within the consumer market such as health conscience attitudes. 11 Market Analysis The name is in keeping with the ‘ultra-modern’ image of the store such that it appeals to the target group- which mainly includes students, children, young adolescents-both in their early and late teens, and adults below 30 years of age. Students these days are looking for a place on where they could stay late at night to have their study or to make projects and a quiet area. That is why I have a place for the customers who don’t want to be disturbed on the second floor. Any business venture is much affected by the demographics and the values of the society within which it operates. The ice cream parlors present in Davao are not so advanced and maybe considered to be in their infant stage. The existing diverse array of social phenomena often plays a significant role in influencing the growth of business enterprises. National Culture The wide availability of media and globalization has a major impact on lifestyles and business of Davao. The younger generation of Davao is more willing to accept the changes and adopt the newer ways of living. It identifies eating out in restaurants and parlors as new sources of entertainment. The price of ice creams is reasonable in the ice cream parlors which attract customers. Demography Demography refers to the measures of various characteristics of the people and social groups who make up the society. Population structure, education, migration are some examples of demographic characteristics. Population structure The most populous age group in Davao at present is 18- 45. This population structure provides a promising future for the different modern food sectors such as fast food shops and ice-cream parlors. This age structure is more open to new ways of living. They are fun loving and facilitates the adoption of modern ways which will promote the parlor business. Currently, children drive a large part of the ice cream industry. Households with children are the lead consumers of ice cream and this number is growing at an increasing rate. The preferences of consumers vary according to age and gender. According to consumer research children and teenagers from high-income households eat more types of ice-cream products. Level of education Personal initiatives are taken by parents to send their children to school. Education not only increases the knowledge base of a person but also helps in the overall improvement of a 12 person’s thinking pattern and in building character. It makes it easier for people to appreciate different lifestyles, creates interest in trying out exotic items. Competitors There are several ice-cream parlors operating in Davao at present. The size of ice-cream parlors is usually small. Some of the parlors operating currently in Davao City are: Ice Giants Ice Giants Desserts & Snacks is a chain of quickservice dessert restaurants originally from Davao City. They serve a number of ice-based desserts, parfaits, sundaes, and even savory meals. It is to be noted too that they make their own ice cream. They now have two branches: Newly opened at the back of Gmall davao and at Damosa Gateway. But this is not a place for meaningful conversations. Cheddy's Delight Located in Felcris Centrale and SM City in Davao. Sells ice cream sandwich & in cup. 13 Market Potential Since Philippines is a tropical country, citizens in the country is looking for a place on where they can cool off. The location of the business is located in a crowded area where it is very visible to the customers and attracts them easily. It is also surrounded by busy establishments like hotels, schools, chain foods and soon to be opened mall. Target market would be people form the middle class, kids, teenagers, students and young at hearts. 14 Marketing Strategies I Scream will initially consider only the parlors near its location in Milan, Buhangin Proper, as its competitors. There are at present over half a dozen ice-cream parlors. I Scream will not only focus on the taste and quality of its ice creams but its uniqueness will also include; all being offered at a reasonable price. Its menu will comprise almost all the flavors that any ice-cream fan can think of. The aggressive plans also include providing several sugar-free flavors for the diabetic; bigger sized scoops, and the wonderful ambience, lounge, availability of magazines and offering entertainment (board games). All these will provide an advantage to create a good market share before the competition can adjust or similar concepts appear. Each of the competitors may offer one or more of the factors identified as requirements of the customers but I Scream will focus on all the attributes catering to their need. Once the customers of I Scream have tried its ice-cream, their experience will be reinforced by friendly and efficient service in a homely atmosphere. I Scream will implement a strong advertising and promotion strategy. The store will mainly use the following promotional tools: social media advertisements; sponsorship of community events; use of discount coupons. The store will be kept extremely clean and well stocked at all times. Kitchen will be clearly viewable to allow customers to view all steps in the preparation process. The store layout is important, as it will play a major role in influencing the patrons’ perception towards the physical state of the store. For example, the front side of the shop will be glass so that the people or customers who are enjoying eating the product will primarily attract the attention of passersby like children. The reasons why these marketing strategies have been chosen are that these types of marketing strategies are relatively cheap and are within the budget. They were also chosen on the belief that they are an informative and effective way of promoting the business, in order to enhance the business’s success. The ice cream parlor will be located in Milan in Buhangin Proper, Davao City. Because of its location along the highway which is very visible and surrounded by establishments like hotel, schools, and soon Gaisano Mall will be established near the area which means, it is a populated place. Financial Plan The money that will be used is the money that I have personally earned from my profession. After 5 years of serving in the company I am working my yearly salary would be 6 Million. Business project is expected to 6 million including all the expenses needed to fill in, land, permits, equipment, building, advertising expenses and ingredients. My income would be used for upgrades and soon, more branches will be opened. Break Even is expected to be after 7 months to 1 year. 15 As ice-cream is a seasonal dessert, with sales being dependent on the weather, the sales figures vary throughout the year. Typically, sales of ice-cream would peak during the summer season as this is when ice-cream is most popular and favorable. With 9-months of hot-weather and with Davao City being relatively warmer, the slack period of 3-months in the wet weather/ cold weather need not be a cause for concern. Hence sales will be low throughout the cold season and in some occasion the business is likely to incur a loss of profits. I Scream aims to keep the customers satisfied. If a customer is unable to get the flavor of ice cream he/she was looking for, then it is very detrimental to the sales and its image. Keeping a high stock level may seem to be a better option but I Scream also has to be cost efficient. Ice cream has to be stored in freezers and keeping large inventory will involve huge costs as more freezers will be required as well as higher electricity costs will be in curred. To be able to maintain the exact amount of inventory level, I Scream has to predict the level of future demand and hence forecasting demand will be a very essential element in the operations structure. The demand for each flavor is different; thus forecasts have to be made separately for each flavor to maintain the varying level of inventory for each flavor. Initially I Scream will forecast its inventory based on its study of sales in competing parlors. To further enhance the forecasting technique, the factors that have impact on the demand of ice cream need to be determined and these have to be incorporated in the calculations. Demand for ice cream is unstable and is easily affected by several factors. During an economic slump demand of ice cream will be one of the first to fall. During economic instability consumers are reluctant to spend their money on luxury products such as super premium ice creams. 16 Financial Statements Property Cost Items Land cost Building cost w/permits & fire safety equipment Table Chair Sofa Cushioned chair Pillow High chair Air condition Ice cream counters Cash register CCTV Music Player Freezer Refrigerator Coffee maker ice cream maker cone maker stove ice cream glass cups plates glasses spoon and forks board games and card games toilet bowl kitchen sink sink TOTAL: Cost P 958,200.00 P 4,000,000.00 Quantity 1 1 P 2,495.00 9 P 755.00 11 P 450.00 2 P 1,028.00 6 P 958.00 (6 pieces) 1 P 1,699.00 8 P 24,600.00 2 P 72,055.70 1 P 24,860.00 1 P 6,500.00 4 P 800.00 2 P 19,995.00 1 P 12,290.00 1 P 1,686.00 1 P 14,445.00 2 P 9,206.11 2 P 3,890.00 1 P 433.00 40 P 799.00 (12pieces) 4 P 1,763.00 (12pieces) 4 P 365.75 (12pieces) 4 P 300.00 15 P 1,120.00 1 P 5,277.00 1 P 2,000.00 1 Total P 958,200.00 P4,000,000.00 P 22,455.00 P 8,305.00 P 900.00 P 6,168.00 P 958.00 P 13,592.00 P 49,200.00 P 72,055.70 P 24,860.0 P 6,500.00 P 1,600.00 P 19,995.00 P 12,290.00 P 1,686.00 P 28,890.00 P 18,412.00 P 3,890.00 P 17,320.00 P 3,196.00 P 7,052.00 P 1,463.00 P 4,500.00 P 1,120.00 P 5,277.00 P 2,000.00 P 5,278,714.7 17 Ingredients Costs Item eggs condensed milk can evaporated milk can cups sugar vanilla extract salt whole milk chocolate mango ube Durian strawberry oreo coffee mocha matcha White Zinfandel Cabernet Prosecco champagne merlot dry white wine red mulled wine fires pasta sauce mushroom pork hotdog Tapioca Pearls Sugar Syrup TOTAL: Cost P 6.00 P 54.00 P 23.25 P 14.24 (50kilo) P 615.00 (750ml) P 15.00 (500g) P 154.00 (1L) P 599.00 (226g) P 120.00 P 895.00 (880g) P 120.00 P 50.00 (150kilo) P 459 (264.6g) P 289.00 (1kilo) P 200.00 (1kilo) P 500.00 (200g) P 999.00 (750 ml) P 846.00 (750 ml) P 659.00 (750 ml) P 899.00 (750 ml) P 846.00 (750 ml) P 1,959.00 (750ml) P 500.00 (750 ml) P 68.00 (1kilo) P 59.00 (900 g) P 83.30 (1kilo) P 420.00 (200g) P 200.00 (1kilo) P 181 (230g) P 135.31 (170 g) P 360.00 (25 kg) Quantity 5 per gallon 2 per gallon 2 per gallon 1 ½ per gallon 1 tbsp per gallon 1 pinch per gallon 3 per gallon 2 cups per gallon 2 cups per gallon 2 cups per gallon 2 cups per gallon 2 cups per gallon 2 cups per gallon 2 cups per gallon 2 cups per gallon 2 cups per gallon ½ cup per gallon ½ cup per gallon ½ cup per gallon ½ cup per gallon ½ cup per gallon ½ cup per gallon ½ cup per gallon 3 5 10 1 1 1 1 1 Total P 540.00 P 2,052.00 P 837.00 P 14.24 P 615.00 P 15.00 P 8,316.00 P 599.00 P 240.00 P 895.00 P 120.00 P 50.00 P 459.00 P 289.00 P 260.00 P 500.00 P 999.00 P 846.00 P 659.00 P 899.00 P 846.00 P 1,959.00 P 500.00 P 204.00 P 295.00 P 833.00 P 420.00 P 200.00 P 181.00 P 135.00 P 360.00 P 24,690.24 18 Salary Cost The salary stated, below are the salary for the first 2 months. They will receive their full salary by the end of every month. Position Assistant Manager chef cashier 3 waiter/waitress guard TOTAL: Salary per day P 300.00 P 300.00 P 250.00 P 250.00 P 250.00 Total P 9,000.00 P 9,000.00 P 7500.00 P 22,500.00 P 7,500.00 P 55,500.00 Year Expense Property cost Ingredients cost Salary cost TOTAL: P 5,278,714.7 P 370,353.6 P 55,500.00 P 5,696,468.3 19 Resumes 1. Ice Cream Server Scoop ice cream to use to the scooper to put as many scoops for ice cream along with how to scoop the ice cream when the ice cream is hard or no. tables cleaning up after customers leave our establishment to get ready for the next set of customers Customers service skills which include accurately measuring ice cream and adding tax Serve food if there was not a server available I would be the server that is if the kitchen was open Knowledge of products which includes customizing orders based on allergens and calories 2. Ice Cream Server Collaborated with 4 to 5 other employees to complete various opening and closing duties to keep the ice cream shop up to code Made ice cream cones, milkshakes and other orders for customers according to their requests Collected money for customer transactions 20 3. Ice Cream Server Managed employees ensuring a productive workspace Took inventory of and placed orders maintaining a functional stock of supplies Prepared food for cleaned workstations keeping a clean and sanitary environment Trained employees on all levels of operations within - Handled sales and customer interactions 4. Cashier/Ice Cream Server Take customer orders Served ice cream, foods, and beverages to customers Worked on cash register to receive payments and return changes. Performed cleaning duties such as sweeping, mopping, washing dishes, and keep equipments and facilities sanitary. 21 5. Ice Cream Server/barista/chef Served ice cream, coffee beverages and pastries. Maintained a clean work environment; performed closing and opening duties Promoted the brand and offered positive customer service Explained local ingredient sources, the importance of sustainability, and product nutritional information with a focus on gluten-free and dairy-free foods. 6. Security Guard Patrol industrial and commercial premises to prevent and detect signs of intrusion and ensure security of doors, windows, and gates. Answer alarms and investigate disturbances. Monitor and authorize entrance and departure of employees, visitors, and other persons to guard against theft and maintain security of premises. Write reports of daily activities and irregularities, such as equipment or property damage, theft, presence of unauthorized persons, or unusual occurrences. Call police or fire departments in cases of emergency, such as fire or presence of unauthorized persons. Circulate among visitors, patrons, and employees to preserve order and protect property. 22 Designs/Sketches Front View The customer inside enjoying our product will be visible to other possible costumer who passes by. 1st Floor Plan 2nd Floor Plan 23 Customers Eating Area I Scream Costumers eating area while playing the board game of their choice. Kitchen & Counter Area The place where I Scream products are made where customers can see the process on how their ice cream was made. 24 Comfort Room & Stairs Comfort room where they can do their personal thing. 2nd Floor This is where customer stays who don’t want to be disturbed 25 Vicinity Map 26 Sample Business License Application 27 DTI Registration payment are as follows: Barangay – P 200, City/Municipality – P 500, Regional – P1,000 and National – P 2,000. Application Requirements New Application Form (Get this at Business Bureau , notarized after completing the details) Community Tax Certificate (Cedula) Barangay Clearance – (Get a Barangay Clearance under the Barangay area of your business address) SPA (if the registration will be process by other people rather than you) Valid ID’s (Applicant and SPA) List of Employees (Certification of the list of employees with Notarized) Sketch of business address Lease Contract or Agreement or Consent or Cert. with tax Declaration, if any Solid Waste Certificate (CENRO) – (Must attend a seminar for 1 hour at CENRO Peoples Park) Photocopy of DTI Registration Form SEC. Reg.Cert. with Articles of Inc, and By-Laws/Franchise Agreement, etc. (if applicable) At the back of the New Application Form, there are certain departments that you need to visit for clearances. City Environment and Natural Resources Office (CENRO) Office of the City Building Official (CEO/OCBO) City Health Office (CHO) City Planning and Development Office (CPDO) City Treasurer’s Office (CTO) Bureau of Fire Protection 28 Tax Information I Scream will have a withholding tax 3% of gross income per month. 29