Business Plan Presentation Rubric
Level 1
Level 2
Level 3
Level 4
Level 5
Concept Statement
-Presenting the product, reason for
selecting the product and summarizes
the general plan.
Group did not include in
presentation or to such a
limited degree it would
not count.
Missing parts of the
concept statement.
Left some questions.
Had each component
overall clear but might
have left some
questions.
Marketing Plan
- Presents the need for the product,
who it will be marketed to and why
that group.
- Present a sample of a marketing
strategy (i.e. magazine, tv or radio ad)
Group did not include in
presentation or to such a
limited degree it would
not count.
Missing parts of the
marketing plan. Left
some questions.
Presented in a way
that was clear and
made sense to
stakeholders. Had
each component.
Had each part of the
marketing plan and
supported the
decisions. Clearly
presented.
Finance & Accounting
- Show an accounting plan for the
business, outlining the fixed and
variable costs as well as project ted
revenue.
-Give supporting evidence.
Management & Organizational
Structure
- Explain what type of work
environment the business wants, and
show an organizational structure of
the business that represents that idea.
Group did not include in
presentation or to such a
limited degree it would
not count.
Only presented the
cost or the revenue.
Had each component.
Might not have been
clear or well
described. Left some
questions.
Had each part of the
marketing plan but not
presented in a very
clear or organized
way. Was not
supported. Left some
questions.
Presented both cost
and revenue but did
not provide support or
research for how they
got the information.
Presented both cost
and revenue and
provided support. Not
completely clear but
overall good.
Presented both cost
and revenue and
provided support.
Clear and well
presented to
stakeholders.
Group did not include in
presentation or to such a
limited degree it would
not count.
Presented an
organizational
structure but not
supports or
explanation.
Presented an
organizational
structure and then
either provided
support or explained
how it represented the
work environment.
Legal Considerations
-Identify any legal considerations the
business team might foresee
Group did not include in
presentation
Group attempted to
included but not clear
and did not relate to
this business.
Group provided but
was not clear about
how it related to this
business
Presented an
or4nzationals turned
and provided support
and explained how it
represented the work
environment. Might
not have been
completely clear.
Group identified and
related specifically to
this business.
Overall Presentation
-How well was the paper / report
written
-Demonstration of understanding the
concepts.
-Ability to support decisions
throughout the paper / report.
Group was disorganized
and the presentation was
not coherent and could
not be followed. Missing
many components.
Someone or a few
people might not have
participated.
Group was a little
disorganized and there
were some parts that
needed work. Might
have missed one
section.
Someone might not
have participated.
Everyone participated.
Each section was
presented. It was not
always clear.
Presented an
or4nzationals turned
and provided support
and explained how it
represented the work
environment.
Completely clear and
well presented.
Group identified and
related specifically to
this business and
discussed how they
would go about
handling the issue.
Everything at a level 4
plus it had something
that made it stand out
just a little bit more.
Had each part of the
marketing plan and
started to support
some of the decisions
but still left for some
questions.
Everyone participated
in the presentation.
The flow made sense
and it was clear,
entertaining and
professional.