Case
Study
How an ecommerce giant cut
bounce rate, improved engagement,
and increased revenue
The
Client
01
The
Challenge
02
Why
it Mattered
04
The
Solution
05
The
Result
09
Actionable
Tips
11
What
Next?
13
The client is a 9-year old ecommerce
company based in South East Asia.
They are the second largest within their
category in the region.
While the client sells a wide variety of
items, they are particularly successful in
skincare and cosmetic products.
Their competitive pricing, robust logistics
model, and their constant endeavor to
improve customer experience have been
key in their growth story.
“We’re #2 and we are looking to
improve customer loyalty to stay
ahead of the curve.”
- Stan (CMO)
1
Names have been masked or changed to protect client confidentiality.
The Client
The Challenge
Over the years, the client has a built a
large database of its 3.5 MN+ customers.
Their database has over 1.5
addresses.
MN email
And hundreds of new customers sign up
with their email address every week.
Which means the email list was growing
rapidly.
And for an e-commerce company, email
is one of the most important channels to
engage customers.
But things weren’t going too good …
2
The Challenge
The company was unable to reach out to a
few of the new customers immediately
after they signed up. Emails sent to them
bounced undelivered.
Email bounce rate: 9.4%. And
rising.
Some existing customers were not
receiving promotional offers.
And the company was losing business.
3
Why it Mattered
An ecommerce company not able to reach
some of its customers over email was a
serious issue. Losing their business was
bad enough.
But there was another risk ahead.
The email ecosystem was noticing this
high bounce rate. And the email service
provider was beginning to think the
company was spamming people.
If the company didn’t act fast, they’d
probably soon face fines. Or worse,
they’d be stopped from sending emails
altogether.
4
The Solution
The company realized that email
verification would solve all their
problems.
They needed to remove invalid,
undeliverable emails from their email
list.
Besides, they would validate every new
email address entering through the
sign-up form.
QuickEmailVerification had both the
solutions.
5
The Solution
The company used
QuickEmailVerification’s bulk email
verification to clean their all their email
lists.
All poor quality, not-safe-to-send emails
were removed from the list.
Emails with doubtful engagement
potential were separated for fresh,
re-engagement campaigns.
Regular emails would be sent only to
valid, safe-to-send email addresses that
our verification service had validated.
6
The Solution
7
The Solution
Besides, they began using real-time
email verification. Whenever someone
entered an email address in the sign-up
form, the system would immediately
verify the email.
Only verified, safe-to-send emails were
captured during the process.
If the email address was found to be
invalid, an error message was flashed to
the subscriber before they left. This let
them re-submit a correct email address.
8
The Result
QuickEmailVerification’s email
verification platform cut the email
bounce rate.
The bounce rate fell from
9.4% to 0.8%.
But that’s not all.
Open rates grew 1.9X.
9
The Result
10
The Result
The success in email verification brought
them new opportunities.
They were able to carry out a targeted
email campaign where they offered
special discounts for repeat purchase.
That campaign alone increased their
revenue by 11%.
11
Actionable Tips
Here’s three actionable tips for all
businesses, no matter how small or big:
1. Follow best practices. Poor email list
quality hurts your campaign results.
2. Use real-time verification to prevent
poor quality emails entering your list.
3. Clean your email lists regularly. That
will provide you with the correct
insights on campaign performance
and engagement.
12
What next
Have any upcoming webinars
or online events?
Signing up people for your
newsletter or course?
Be sure to use real-time email
verification.
This way, you’ll collect only
safe-to-send valid emails in
your database.
13
What next
Are you new to email
verification?
Check out these resources
before you begin.
Are you a developer?
View our documentation for
integrations.
14
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15
Thank you!
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