01243020/KMS/MAY/JUNE 2019
Question
5.
KEY
P1
Mass media refers to the means/organizations/institutions of
communication—whether written, broadcast, or spoken—that reach
large audience/the majority of people.
a
2
Specific Objective: CI: 1, 2,
6 Definition
1 mark for each of any two elements in
the definition
Forms of global mass media
1.
2.
3.
4.
Internet
Social network/media
Magazine/books
Newspaper
2
5. Television network
6. Radio
1 mark for each of any two forms of mass media
Ways Mass media influence the young
1. Promote violence as form of entertainment which Caribbean youth
sometimes imitate
2. Influence them to dress and speak in ways that are not desirable
nor acceptable in the local community e.g. music, movies, etc.
3. Force youth to adopt certain eating habits that are contrary to
the efforts being made in the country to promote healthy lifestyles
4. Depict events or situations that conflict with the moral values
that parents and the society would like to promote, causing young
people to display immoral behaviour
4
5.
Provide
options
for
education
and
career
increase their awareness of opportunities
they can make the best possible selection
choices that
available so
6. Holds up both positive and negative behaviours and help the
young people to make wise choices
7. Provides news and information on current events to encourage
young people to become more responsible citizens
2 marks for each of any two issues clearly explained
1 mark for partial response
P2
2
01243020/KMS/MAY/JUNE 2019
Social Studies
Paper 02 – General Proficiency
Key and Mark Scheme
Question
KEY
P1
P2
5. cont’d
Strategies to reduce negative influence
1. Use all forms of media, including broadcast (radio/tv) and
social media (Facebook, etc.) to educate youth on aspects of
their cultural heritage (may be locally produced programmes)
2. Organize annual cultural festivals and encourage youth to
participate/Have
frequent
cultural
activities
e.g.
competitions, etc. that embraces change but that allow young
persons to remain in touch with what is desirable in society.
3. Seek assistance/partner with various entities or groups to
produce a booklet or Local programmes on cultural values that
highlights acceptable values in the country and emphasizes
pride in one’s self.
6
4. Have discussion forums which may include all forms of media
which highlight the negative effects of some foreign TV
programmes on youth
5. Partner with the Ministry of Education to include local
historical and cultural awareness on the curriculum. (School
related activities such as field trips, etc.)
6. Lobby the relevant authority to set up a censorship
board/body to monitor the contents of books, music and foreign
programs and make suggestions to local tv/radio stations.
2 marks for each of any three actions that are feasible and
well explained
1 mark if feasible but not well explained
Justification
1. Many
foreign
programmes
are
very
frequent
and
very
attractive; therefore, are very powerful influences. If local
cultural groups hold frequent activities that are presented in
an attractive way to the youth then the youth may be more
inclined to adopt some of the ideas presented.
5.
Able
to
target young people and
develop
a sense
of history,
6
belonging and appreciation of their culture.
6. This would make sure that more local content that is morally
uplifting and culturally relevant is made available to everyone.
2 marks for each of any three explanations that are plausible
and well explained
1 mark if plausible but not well explained
TOTAL 20 MARKS
8
12
3
01243020/KMS/MAY/JUNE 2019
Social Studies
Paper 02 – General Proficiency
Key and Mark Scheme
Question
6.
KEY
P1
Specific Objectives: C2: 1, 10
Definition
Devaluation: reduction in the value of a country’s currency in
relation to other currencies.
2
1 mark for each of the two elements of the definition
Ways devaluation affect consumers
1. Reduction in the amount of goods that the consumer’s money
will buy/reduced purchasing power
2. Lower standard of living
3. Lower value of savings
2
4. Reduced ability to save
5. Likely loss of job
6. Reduced choice of goods/Force consumers to buy inferior
products or from the black market
7. Reduced importation due to high cost of foreign exchange
1 mark for each of any two responses
Reasons government may devalue its currency
1. To reduce the demand for foreign goods/reduce the outflow of
foreign exchange.
2. To force consumers to buy more locally produced goods.
3. To make locally produced goods
market. /Businesses that depend
better because devaluation make
may lead to an increased demand
more attractive on the foreign
on overseas customers may fare
local exports cheaper and this
for them.
4. The government might want to reduce the gap between what the
country earns and spends (trade deficit).
4
5. Increases the ability to pay local wages/salaries and
reduce/pay foreign debts
6. Required/suggested to do so by foreign financial institutions
(I.M.F.) in order to turn around the economy/encourage foreign
investment
2 marks for each of any two reasons clearly outlined
1 mark for partial response
P2
4
01243020/KMS/MAY/JUNE 2019
Social Studies
Paper 02 – General Proficiency
Key and Mark Scheme
Question
KEY
P1
P2
6. cont’d
Strategies consumers can use to cope with the effects of
devaluation on their spending power:
1. Supplementing income by additional employment/ Engage in selfemployment efforts
2. Upgrade skills to earn at higher income levels
3. Prioritize needs and wants, since they might not be able to
afford the same quantity and quality of goods and services
they previously enjoyed/budgeting
4. Start kitchen gardens to produce more of their own food
6
5. Eat more home cooked meals
6. Recycle/repair or use items longer before buying new ones
7. Practice thrift/comparative shopping
8. Purchase substitutes that may be more affordable
2 marks for each of any three strategies that are feasible and
well explained
1 mark if feasible but not well explained
Justification
1. Additional income will help the consumer meet necessities and
provide more for additional spending
3. Consumers who prioritize takes cares of the needs and then
decide what other expenses to undertake.
4. A kitchen garden provides the opportunity to spend less on
food purchases and to earn by selling surplus products.
6
5. If family eats, more home cooked meals instead of eating out
they will be able to have extra money to provide the basic needs
for the family without feeling that extra pressure and stress.
2 marks for each of any three explanations that are plausible
and well explained
1 mark if plausible but not well explained
TOTAL 20 MARKS
8
12
5
01243020/KMS/MAY/JUNE 2019
Social Studies
Paper 02 – General Proficiency
Key and Mark Scheme
Question
7.
KEY
P1
Specific Objective: C3: 1, 2, 3, 12
Definition
A tourism product is anything that the host country offers to the
visitors to create a rewarding experience.
2
1 mark for each of any two elements in the definition
Examples of non-traditional Tourism products
1.
2.
3.
4.
Heritage sites
Religious festivals
National festivals
Cultural/music festivals
2
5. Eco tourism: (natural features of the land, ecology)
6. Sporting tourism
7. Health/medical
8. Events marketing/weddings/special occasions/Conferences
1 mark each for any two products
Factors which contribute to the development of tourism
1. The tropical climate of the Caribbean attracts foreigners from
all over the world as they choose to avoid winter conditions
in their country.
2. The tropical climate supports a wide variety of flora and
fauna that draws nature lovers from all around the world.
3. The Caribbean is easily accessible to North America (a large
tourist market) since its strategic location allows visitors
to make their way to it quite easily.
4. Visitors from our major tourist markets benefit from the
higher purchasing power afforded by their currency.
5. The governments of Caribbean countries have invested
significantly in infrastructure, advertising; tourism
boards and laws that facilitates tourism development.
4
6. The Caribbean is known for having warm and friendly people who
treat the visitors well, a safe environment and political
stability. This encourages tourists to visit and to return.
7. Caribbean people in the diaspora talk positively of the
countries of the region thus helping to promote tourism.
8. The
variety
of
physical
features
(mountains,
rivers,
volcanoes, marine landscape, beaches, etc.) of the different
islands are very attractive to tourists.
9. Unusual variety of cuisine resulting from the ethnic diversity
and cultural practices that attracts tourists.
2 marks for each of any two factors accurately described
1 mark for partial response
P2
6
01243020/KMS/MAY/JUNE 2019
Social Studies
Paper 02 – General Proficiency
Key and Mark Scheme
7. cont’d
Ways tourism entities may use internet to increase tourist
arrivals
1. Provide opportunities for tourists to book, pay and make other
arrangements online in various languages.
2. Market/advertise tourism products online using pictures, video
clips, public magazines online, create web page etc.
3. Use mailing lists to provide updates on possible packages and
opportunities to explore.
6
4. Conduct online market surveys to get information on the quality
of the product and visitor concerns/Provide the opportunity for
visitors to give views and feedback to others on their stay.
2 marks for each of any three actions that are feasible and well
explained
1 mark if feasible but not well explained
Justification
1. This make it easier and more convenient for the visitor and
thus encourage them to travel. Visitors avoid the additional
cost associated with using a travel agent.
2. This make the product more readily available to a worldwide
audience.
3. This gives a constant flow of information advertising the
products being offered. This might motivate persons to travel
and others to return.
6
4. Information gathered from surveys can provide information for
entities to improve the product. The improved product is
likely to attract more visitors.
2 marks for each of any three explanations that are plausible
and well explained
1 mark if plausible but not well explained
TOTAL 20 MARKS
8
12