DQ2: Yes I agree with you that, consumers should have a role in data governance as much as possible. In data governance, consumers are key players for effective shared decision-making. Despite the complexity of data literacy, it is crucial to enable individuals to make informed choices about their personal information. This approach advances transparency and accountability in collecting and using data while incorporating ethical considerations (Mathie et al., 2014). The rise of big data and sophisticated algorithms has made data literacy a persistent challenge for consumers. Even highly educated people may struggle to comprehend how businesses or governments collect, process and use their personal details. Nevertheless, allowing consumers to take part in the process remains vital since they have a right to know what happens with their information (Rosenbaum, 2010). Consumers' participation fosters greater awareness among regulators, policymakers and industry stakeholders regarding problematic areas related to privacy protection or other issues such as security breaches or discrimination concerns across different sectors of society. Data governance involves consumers in decision-making. Data literacy aids personal data decisions despite its complexity. This promotes data ethics and transparency. Complex algorithms and big data make data literacy difficult for consumers. Well-educated people may not know how businesses and governments use their personal data. Consumers need data information. Consumer participation raises regulators, policymakers, and industry stakeholders' privacy, security, and discrimination awareness. Customers can control how companies use their data by participating in decision-making (Happell et al., 2014). Facebook must get user consent before collecting sensitive biometric identifiers like facial recognition images to protect user privacy and limit third-party access. Finally, including individual perspectives in corporate planning encourages robust ethical considerations; consumer feedback promotes policies that prioritize responsible behavior towards users rather than solely maximizing profits, which could damage trust relationships between businesses and users (Mathie et al., 2014). Shared decision-making requires consumer data governance. All stakeholders must address data literacy issues. Effective decision-making requires data governance policies and consumer participation. Involving consumers in personal information decisions ensures their concerns and interests are considered. Consumer data governance makes stakeholders more accountable. It promotes resource sharing to improve results (Rosenbaum, 2010). Data governance policies 1 should include consumers to ensure that all parties feel heard, respected, and satisfied with final decisions on sensitive issues like sharing personal data. Finally, giving consumers a voice improves trust because their perspective shows how policy changes affect society directly or indirectly without compromising privacy rights or risking security breaches through unauthorized network access points used globally today! (Happell et al., 2014). References: Rosenbaum, S. (2010). Data governance and stewardship: designing data stewardship entities and advancing data access. Health services research, 45(5p2), 1442-1455. Mathie, E., Wilson, P., Poland, F., McNeilly, E., Howe, A., Staniszewska, S., ... & Goodman, C. (2014). Consumer involvement in health research: a UK scoping and survey. International Journal of Consumer Studies, 38(1), 35-44. Happell, B., Platania‐Phung, C., & Scott, D. (2014). A systematic review of nurse physical healthcare for consumers utilizing mental health services. Journal of psychiatric and mental health nursing, 21(1), 11-22. 2