The 6Ps (Product, Price, Place, Promotion, People, and Process) marketing mix is a widely recognized and effective tool. This framework will help us understand the marketing strategy of Goriatis Group, which specializes in reputational risk management training and advisory services. Product: Goriatis Group offers specialized services in reputational risk management, including training and advisory services aimed at helping organizations manage current and emerging threats. Their services are designed around a comprehensive approach that includes both proactive and reactive strategies, with a focus on building robust reputational risk functions. Price: While specific pricing strategies, Goriatis Group's services are likely tailored to their clients' needs, which suggests a value-based pricing model. This model ensures that clients receive significant value from their specialized expertise in managing reputational risks. Place: Goriatis Group operates in a domain where digital and direct client engagements are crucial. Their services are likely offered through a combination of online platforms and direct consultancy, providing flexibility and accessibility to clients globally. Promotion: The promotion strategies would be centered around demonstrating the value and expertise of Goriatis Group in reputational risk management. This can include thought leadership through industry publications, participation in relevant conferences, and leveraging digital marketing to reach a wider audience interested in risk management solutions. People: The success of Goriatis Group hinges on its team's expertise, led by a founder with extensive experience in reputational risk across various countries. The team's global network and understanding of complex risk management challenges are key to delivering high-quality services. Process: The Goriatis Group's approach involves a detailed process of identifying, analyzing, and managing reputational risks. This includes creating a database of reputational risk cases, identifying top risks for in-depth analysis, and developing tailored strategies for clients. Their process emphasizes continuous learning and adaptation to emerging risks.
