DASHTOON BY VISHAL R PATIL CONTENT 01 02 03 04 05 06 07 08 09 10 ABOUT DASHTOON COMPETITION & TARGET AUDIENCE PROJECT OVERVIEW USER PERSONAS ORGANIC GROWTH INORGANIC GROWTH RICE FRAMEWORK NEW FEATURES -PRIORITIZATION SUCCESS METRIC GTM COMPETITION Major competitors (Webtoon, Tapas, Manta Comics). TARGET AUDIENCE 1. Comic Enthusiasts Seeking Diversity: Age Range: 18-35 Description: Embrace the joy of diverse storytelling, moving beyond traditional genres and clichés. 2. Global Manga and Manhwa Fans: International Appeal: A platform designed for fans of manga and manhwa, delivering a globalized and accessible experience. 3. Creators and Collaborators: Creative Minds: Aspiring and established writers/artists find a home for collaboration and creative expression. 4. Readers Hungry for Exclusive Content: Age Range: 18-45 Exclusive Offerings: Those willing to subscribe for premium and exclusive content, valuing early access. 5. Casual and Hardcore Comic Readers: Age Range: 16-40 Versatile Content: From casual readers to dedicated fans, Dashtoon caters to varied reading preferences, offering both binge-worthy and niche genres. ABOUT DASHTOON Dashtoon is to provide readers with a unique and diverse comic-reading experience that goes beyond traditional superhero narratives and clichés. The platform combines the storytelling essence of Manga with the rich visual experience akin to an HBO production, resulting in spellbinding comics that transport readers to dazzling universes. What Does Dashtoon do? Curates diverse global stories. Visualizes stories into visually stunning comics. Breaks genre stereotypes. Globalizes Manga and Manhwa for a worldwide audience. PROJECT OVERVIEW Problem The problem addressed in this deck is the lack of diversity and depth in the U.S. comic market, particularly in terms of genres and storytelling. The dominance of traditional superhero and children's comics has limited the variety of content available to readers. This gap presents an opportunity for Dashtoon to disrupt the market by curating diverse global stories and transforming them into visually engaging comics and graphic novels. Goal To introduce Dashtoon and communicate its unique value proposition. It aims to highlight the problem in the current comic market, emphasize Dashtoon's role in addressing this issue, and showcase the platform's key features and strategies for growth. Additionally, the deck aims to create excitement about Dashtoon's mission to globalize manga and manhwa, offering readers a fresh and expansive universe of storytelling possibilities. Overall, the deck serves as a persuasive tool to attract users, investors, and collaborators by presenting Dashtoon as a revolutionary force in the comic industry. USER PERSONAS Taylor Martinez Alex Turner Bio: A 25-year-old graphic designer who loves fantasy genres and seeks a community to discuss and share artwork. Pain Points: Alex faces limitations in engaging with creators and fellow fans on existing platforms, leading to a desire for a more interactive and collaborative community experience. Bio: A 30-year-old comic enthusiast who prefers early access and exclusive content. Pain Points: Taylor is dissatisfied with the lack of premium content and early releases on current platforms, yearning for a platform that provides exclusive and advanced access to their favorite webcomics. Casey Nguyen Bio: A 28-year-old tech-savvy individual who responds well to targeted digital advertising. Pain Points: Casey feels overwhelmed by content choices and is actively seeking a more tailored experience, presenting an opportunity for Dashtoon to stand out through effective digital marketing strategies. Jordan Kim Bio: A 22-year-old social media influencer interested in exploring and promoting new platforms. Pain Points: Jordan experiences limited collaboration opportunities with current platforms, indicating a need for a platform that actively seeks partnerships and mutually beneficial alliances. ORGANIC GROWTH CONTENT EXCELLENCE 1. Diverse and High-Quality Content: Curate a broad spectrum of genres and narratives. Ensure consistently high-quality production standards. 2.Talented Creator Collaborations: Establish partnerships with renowned writers and artists. 3.Exclusive and Original Offerings: Provide exclusive episodes and bonus content. Focus on original and unique story arcs. COMMUNITY ENGAGEMENT 1. Active User Forums: Foster a sense of community through forums. Facilitate discussions and interaction 2. User-Generated Content Contests: Organize contests for usergenerated content. Spotlight and reward exceptional user creations. 3. Collaborative Storytelling: Engage users in co-creating content. Encourage collaborative storytelling projects. INORGANIC GROWTH STRATEGIC PARTNERSHIPS: 1. Influencer Collaborations: Partner with influencers for broader visibility. Leverage influencers to promote exclusive content. 2. Cross-Promotions with Platforms: Collaborate with other content platforms. Implement cross-promotional campaigns for mutual benefit. PAID ADVERTISING: 1. Targeted Digital Campaigns: Invest in targeted digital advertising. Tailor campaigns to reach specific user segments. 2. Strategic Ad Placements: Optimize ad placements for maximum visibility. Utilize data analytics for effective ad placement decisions. 3. Social Media Advertising: Invest in sponsored content on social media. Leverage social media platforms for precise audience targeting. RICE FRAMEWORK Features Reach Impact Confidence Effort Total RICE Score Personalized Recommendation Engine 4 5 3 2 14/20 Collaborative Creation Platform 3 4 4 3 14/20 Offline Reading Mode 3 4 4 3 14/20 **The points are given out of 5. The point scale being 1 lowest to 5 being the highest PRIORITISATION Features Importance Feasibility Total Personalized Recommendation Engine 5 4 9 Collaborative Creation Platform 4 5 9 Offline Reading Mode 3 4 7 Ceo Of Ingoude Company Drew Holloway Remy Marsh **The points areIngoude given out of 5. The point scale 1 lowest to 5 being the highest Ceo Of Ceobeing Of Ingoude Company Company SUCCESS METRIC a. User Engagement: Time spent on the platform. Frequency of interactions. b. Conversion Rate: Percentage of free users converting to premium for exclusive content. c. Community Growth: Increase in forum activity. Growth in user-generated content. Benchmark Targets: Achieve a 20% increase in user engagement within the first six months. Attain a 15% conversion rate from free to premium users. Double the size of the community forums in the first year. GTM STRATEGY 1. Optimize User Onboarding: Streamline the onboarding process for new users to ensure a smooth start. Implement user feedback to enhance the onboarding experience continuously. 2. Leverage User Data for Personalization: Presentation and Utilize user data to further refine personalized Sharing recommendations. Introduce tailored content suggestions based on user behavior and preferences. Review and 3. Community EditingEngagement Initiatives: Launch themed challenges or events to boost community engagement. Encourage user-generated content through contests and collaborations. 4. Iterative Feature Development: Continuously release updates with new features and improvements.ribers to enhance retention. DASHTOON THANKYOU!
