S
Day/Holiday/Event
Content Focus
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event 3 - Local Tulip Fest
Content Focus Insta Live at the
Festival (video)
Evergreen/Ongoing
Facebook
Instagram
x
Twitter
Day/Holiday/Event
10 - Mother's Day
Content Focus Tribute to Moms
(images)
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event
Content Focus
4
Tomorrow is Nat'l
Teachers Day overnight or same-day
delivery (link)
Flower of the week
(image)
x
x
11
Fair Trade Day
Content: Story to bring
awareness to what it is
(images)
Flower of the week
(image)
x
x
17
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event
Content Focus
M
24
x
18
Bouquet creations
(image, question)
Flower of the week
(image)
x
x
25 - Memorial Day
Acknowledging
Memorial Day cemetery with flowers
image
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event
x
31
Content Focus
Evergreen/Ongoing
Facebook
Instagram
Twitter
May
T
W
Th
5 - Nat'l Teachers Day
Mother's Day is Sunday
6 - Nat'l Nurses Day
7
Send flowers to the
Insta Story reminder:
nurse in your life Going live this
same-day delivery
weekend
(link)
New blog post promotion: Best wedding
Insta Story/How To:
flowers (link)
House plants and
succulents
x
x
x
12
Local Business Feature (image)
New blog post promotion: Fair Trade
flowers (link)
x
x
19
Local Business Feature (image)
New blog post promotion: Personal
story (link)
x
x
26
Local Business Feature (video)
New blog post promotion: Seasonal
flowers (link)
x
x
13 - Fair Trade Day
14
Fair Trade Day
Bouquet creations
Content: Story to bring (image)
awareness to what it is
(video)
Insta Story/How To:
Color study
x
x
x
20
Summer Class
Schedule Live (video)
x
27
Summer Class
Schedule Live
(video)/list of courses
and times in text box
x
21
Order flowers for
Memorial Day
Insta Story/How To:
Maintain flowers
x
x
28
Bouquet creations
(image)
Insta Story/How To:
Tend summer garden
x
x
Color Key
Blog Post Promotion
Fair Trade Day Content
Local Business Feature
Insta Live-related
Summer class schedule (on Insta Live)
Flower of the Week
Curated content/article
Bouquet Creations
Mother's Day
Memorial Day
Other Holidays
Bouquet Images (at a special event)
Insta Story/How To
F
1
Bouquet creations
(image, question)
S
2 - Local Tulip Fest
Insta Live at the Festival
(video)
x
x
8
9 - Local Tulip Fest
Mother's Day is Sunday Insta Live at the Festival
(link to purchase page) (video)
x
x
15
16
Curated content/article Wedding bouquets
share
(images) - at event
x
x
22
23
Curated content/article Wedding bouquets
share
(images) - at event
x
x
29
30
Curated content/article Graduation bouquets
share
(images) - at event
x
x