May
S
Day/Holiday/Event
Content Focus
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event 3 - Local Tulip Fest
Content Focus Insta Live at the
Festival (video)
Evergreen/Ongoing
Facebook
Instagram
x
Twitter
Day/Holiday/Event 10 - Mother's Day
Content Focus Tribute to Moms
(images)
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event
Content Focus
x
17
M
T
4
5 - Nat'l Teachers Day
Tomorrow is Nat'l
Mother's Day is Sunday
Teachers Day overnight or same-day
delivery (link)
Flower of the week
New blog post promotion: Best wedding
(image)
flowers (link)
x
x
x
11
12
Fair Trade Day
Local Business Feature (image)
Content: Story to bring
awareness to what it is
(images)
Flower of the week
New blog post promotion: Fair Trade
(image)
flowers (link)
x
x
x
x
18
19
Bouquet creations
Local Business Feature (image)
(image, question)
W
6 - Nat'l Nurses Day
Send flowers to the
nurse in your life same-day delivery
(link)
x
13 - Fair Trade Day
Fair Trade Day
Content: Story to bring
awareness to what it is
(video)
x
20
Summer Class
Schedule Live (video)
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event
Content Focus
Flower of the week
(image)
x
24
x
25 - Memorial Day
Acknowledging
Memorial Day cemetery with flowers
image
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event
Content Focus
Evergreen/Ongoing
Facebook
Instagram
Twitter
New blog post promotion: Personal
story (link)
x
x
26
Local Business Feature (video)
New blog post promotion: Seasonal
flowers (link)
x
x
x
31
Color Key
Blog Post Promotion
Fair Trade Day Content
Local Business Feature
Insta Live-related
Summer class schedule (on Insta Live)
Flower of the Week
Curated content/article
Bouquet Creations
Mother's Day
Memorial Day
x
27
Summer Class
Schedule Live
(video)/list of courses
and times in text box
x
Other Holidays
Bouquet Images (at a special event)
Insta Story/How To
Th
F
1
Bouquet creations
(image, question)
S
2 - Local Tulip Fest
Insta Live at the
Festival (video)
x
x
7
Insta Story reminder:
Going live this
weekend
8
Mother's Day is
Sunday (link to
purchase page)
9 - Local Tulip Fest
Insta Live at the
Festival (video)
Insta Story/How To:
House plants and
succulents
14
Bouquet creations
(image)
Insta Story/How To:
Color study
x
x
21
Order flowers for
Memorial Day
Time
1pm
3pm
3pm
11am
9am
10pm
11am
6pm
Thursday, May 7, 2020 3pm
x
x
Date
Friday, May 1, 2020
Saturday, May 2, 2020
Sunday, May 3, 2020
Monday, May 4, 2020
Monday, May 4, 2020
Tuesday, May 5, 2020
Tuesday, May 5, 2020
Wednesday, May 6, 2020
x
15
16
Curated content/article Wedding bouquets
share
(images) - at event
Thursday, May 7, 2020
Friday, May 8, 2020
Saturday, May 9, 2020
Sunday, May 10, 2020
Monday, May 11, 2020
3pm
11am
3pm
12pm
11am
Monday, May 11, 2020 3pm
x
x
22
23
Curated content/article Wedding bouquets
share
(images) - at event
Tuesday, May 12, 2020
Tuesday, May 12, 2020
Wednesday, May 13, 2020
Thursday, May 14, 2020
Thursday, May 14, 2020
11am
3pm
4pm
3pm
1pm
Insta Story/How To:
Maintain flowers
x
x
28
Bouquet creations
(image)
Friday, May 15, 2020 5pm
x
x
29
30
Curated content/article Graduation bouquets
share
(images) - at event
Insta Story/How To:
Tend summer garden
x
x
Saturday, May 16, 2020
Monday, May 18, 2020
Monday, May 18, 2020
Tuesday, May 19, 2020
Tuesday, May 19, 2020
11am
11am
1pm
11am
4pm
Wednesday, May 20, 2020 5pm
x
x
Thursday, May 21, 2020
Thursday, May 21, 2020
Friday, May 22, 2020
Saturday, May 23, 2020
Monday, May 25, 2020
Tuesday, May 26, 2020
Tuesday, May 26, 2020
Wednesday, May 27, 2020
Thursday, May 28, 2020
Thursday, May 28, 2020
Friday, May 29, 2020
Saturday, May 30, 2020
Saturday, May 30, 2020
3pm
7pm
5pm
1pm
10am
11am
2pm
5pm
3pm
1pm
5pm
2pm
2pm
Post
Bouquet creations (image, question)
Insta Live at the Festival (video)
Insta Live at the Festival (video)
Flower of the week (image)
Tomorrow is Nat'l Teachers Day - overnight or same-day delivery (link)
Mother's Day is Sunday
New blog post promotion: Best wedding flowers (link)
Send flowers to the nurse in your life - same-day delivery (link)
Platform
FB
Instagram
Instagram
Twitter
FB
FB
FB
FB
Insta Story/How To: House plants and succulents
Instagram Insta Story
Insta Story reminder: Going live this weekend
Mother's Day is Sunday (link to purchase page)
Insta Live at the Festival (video)
Tribute to Moms (images)
Flower of the week (image)
Instagram
FB
Instagram
Instagram
Twitter
Insta Story
Holiday/Special Day
Insta Live
Holiday/Special Day
Flower of the week
Fair Trade Day Content: Story to bring awareness to what it is (image)
FB
Holiday/Special Day
New blog post promotion: Fair Trade Day Content flowers (link)
Local Business Feature (image)
Fair Trade Day Content: Story to bring awareness to what it is (video)
Insta Story/How To: Color study
Bouquet creations (image)
FB
Instagram
FB
Instagram
FB
Holiday/Special Day
Local Business (ongoing)
Holiday/Special Day
Insta Story
Product showcase
Topic
Product showcase
Insta Live
Insta Live
Flower of the week
Holiday/Special Day
Holiday/Special Day
Blog promotion (ongoing)
Holiday/Special Day
Curated content/article share
Twitter
Curated content (ongoing)
Wedding bouquets (images) - at event
Flower of the week (image)
Bouquet creations (image, question)
New blog post promotion: Personal story (link)
Local Business Feature (image)
Instagram
Twitter
FB
FB
Instagram
Product showcase
Flower of the week
Product showcase
Blog promotion (ongoing)
Local Business (ongoing)
Summer Class Schedule Live (video)
FB
Product showcase
Insta Story/How To: Maintain flowers
Order flowers for Memorial Day (link)
Curated content/article share
Wedding bouquets (images) - at event
Acknowledging Memorial Day - cemetery with flowers image
New blog post promotion: Seasonal flowers (link)
Local Business Feature (video)
Summer Class Schedule Live (video)/list of courses and times in text box
Insta Story/How To: Tend summer garden
Bouquet creations (image)
Curated content/article share
Graduation bouquets (images) - at event
Graduation bouquets (images) - at event
Instagram
FB
Twitter
Instagram
Twitter
FB
Instagram
FB
Instagram
FB
Twitter
Instagram
Instagram
Insta Story
Holiday/Special Day
Curated content (ongoing)
Holiday/Special Day
Blog promotion (ongoing)
Local Business (ongoing)
Product showcase
Insta Story
Product showcase
Curated content (ongoing)
Product showcase
Product showcase
Link
Y (to site)
None
None
None
Y (to site)
None
Y (to blog)
Y (to site)
Images/Video
Image
Video
Video
Image
Image
None
Image (from preview)
Image
None
Video
n/a
12
n/a
50
n/a
None
Y (to site)
None
None
None
Image
Image (from preview)
Video
Images
Image
n/a
30
n/a
50
5
n/a
6
n/a
12
2
0
10
20
10
0
40
66
80
62
16
n/a
50
n/a
n/a
n/a
Y (to Fair Trade blog post) Image
30
25
15
76
23
Y (to blog)
Y (to local business)
Y (to Fair Trade blog post)
None
Y (to site)
50
50
50
n/a
20
20
35
25
10
3
20
10
26
n/a
1
74
78
80
30
34
35
n/a
40
n/a
5
Image (from preview)
Image
Video
Video
Image
Likes Shares Comments Impressions Click-throughs
26
8
10
38
10
n/a
n/a
5
40
n/a
n/a
n/a
5
30
n/a
3
2
1
13
n/a
15
2
1
30
30
7
2
2
15
n/a
35
20
10
78
20
20
3
2
30
15
Y (to outside article)
Image (from preview)
10
5
3
20
n/a
Y (to site)
None
Y (to site)
Y (to blog)
Y (to local business)
Image
Image
Image
Image (from preview)
Image
30
4
30
40
45
15
2
5
22
30
6
0
12
15
12
72
15
62
82
76
10
n/a
10
40
n/a
Y (to site)
Video
30
10
5
60
20
None
Y (to site)
Y (to outside article)
Y (to site)
None
Y (to blog)
Y (to local business)
Y (to site)
None
Y (to site)
Y (to outside article)
Y (to site)
Y (to site)
Video
Image
Image (from preview)
Image
Image
Image (from preview)
Video
Video
Video
Image
Image (from preview)
Image
Image
n/a
30
10
20
8
30
40
30
n/a
18
10
20
20
10
5
5
10
6
5
28
15
30
5
5
5
5
n/a
1
2
5
2
10
18
10
n/a
1
2
10
10
30
50
22
62
18
60
80
76
80
30
18
64
64
n/a
20
n/a
10
n/a
18
n/a
40
n/a
5
n/a
10
10