Strategy Intern - Assignment General Instructions: 1. Please complete the assignment within 3-4 days after you receive it. 2. Don’t copy and paste answers directly from the internet. That will lead to immediate termination of the interview process. 3. However, you can use the internet as a reference to brush up on the topics necessary to complete the assignment. 4. Pls submit the assignment in the form of a PowerPoint presentation or Google doc Problem statement 1. User Research: ○ Conduct a detailed analysis of Lokal's users based on user research ○ Identify key user segments, their behaviors, and preferences. ○ Provide insights into what drives user engagement on the platform. 2. Monetization Hypothesis: ○ Formulate a clear hypothesis on how Lokal could be monetized. ○ Justify your hypothesis with data and industry trends. ○ Consider potential revenue streams and their alignment with user needs. 3. Experiment Design: ○ Propose a well-defined experiment to test your monetization hypothesis. ○ Specify the key metrics you would measure to determine the experiment's success. ○ Outline the timeline and resources required for the experiment. 4. Pricing Strategy: ○ Define the target audience for monetization. ○ Explore different pricing models and choose the most suitable one. ○ Justify the chosen pricing model and its potential impact on user satisfaction. 1 5. Implementation Plan: ○ Outline the steps to implement the monetization strategy based on the experiment's results. ○ Address potential challenges and risks associated with the implementation. ○ Suggest strategies for communicating the changes to users. This assignment is designed to evaluate your strategic thinking, analytical skills, and ability to translate ideas into actionable plans. Feel free to leverage any relevant data or industry examples to support your responses. 2
