See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/322560388 Marketing for Hospitality and Tourism Book · January 2018 CITATIONS READS 5 15,898 1 author: Yusniza Kamarulzaman University of Malaya 75 PUBLICATIONS 1,230 CITATIONS SEE PROFILE All content following this page was uploaded by Yusniza Kamarulzaman on 18 January 2018. The user has requested enhancement of the downloaded file. View publication stats