NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Synoptic Answer for June 2023 Examination
Assignment Marks: 30
Instructions:

All Questions carry equal marks.

All Questions are compulsory

All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.

All answers to be written individually. Discussion and group work is not advisable.

Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.

Students should write the assignment in their own words. Copying of assignments from
other students is not allowed

Students should follow the following parameter for answering the assignment questions.
For Theoretical Answer
Assessment Parameter
Weightage
Introduction
20%
Concepts and Application
60%
related to the question
Conclusion
20%
For Numerical Answer
Assessment Parameter
Weightage
Understanding and usage
20%
of the formula
Procedure / Steps
60%
Correct Answer &
20%
Interpretation
1. You are a business person who has access to capital and want to build a global
advertising empire.
Create a strategic plan to build your business, do you think that acquisitions could
be a strategic option? Justify your answer.
(10 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Synoptic Answer for June 2023 Examination
2. The Indian Super League is India’s leading soccer league but is struggling with
viewership? What could be the reasons for this lack of consumer interest? What
strategies would you recommend to the league management if you were its strategy
consultant?
(10 Marks)
3. Inox and PVR recently merged together to create India’s largest theatre groups, the
combined entity now has 1500 theatres across the country. This is 20% of the current
market size and nearly 50% of the revenue.
a. If you were an owner of a single screen theatre in a city where Inox PVR have
multiple screens what strategies would you adopt to compete. (5 Marks)
b. Analyze the state of India’s movie theatre industry and what the industry needs
to do to evolve going forward in this highly competitive technology driven media
and entertainment industry.
*********
(5 Marks)