MIDTERM REPORT PAPER
A HANDS-ON STRATEGIC MANAGEMENT PROJECT
Hand in date: the 10th week
Students are officially required to form a team of 3-5 members, and then select a service organization
legally operating in Vietnam or an F&B business with which they are well familiar, or either the one for
which they have access to the required data / information.
Each team is assigned to conduct a practical study on the chosen business, and to compare what they
have learned during the class sessions with the strategic planning practices. Students have therefore been
set the following tasks to complete in an essay format that will enhance their knowledge / concepts /
theories and application of strategic planning in managerial perspectives.
To complete the strategic planning report for a practical organization, each team should follow the
below requirements.
* OUTLINE (100 points in total)
Chapter I. Introduction (5 pts)
A brief summary of the selected organization, and reasons why you have significantly chosen that firm for
your strategic management report.
Chapter II. Practical Strategies in Action (20 pts)
2.1. Vision, mission and core values (5 pts)
Identify the vision, mission, and core values of your selected business and evaluate the firm’s vision and
mission statements are relevant and accurate in accordance with what the firm has targeted to grow.
2.2. Currently-used strategies in practice (5 pts)
Describe the practical strategies (at least three strategies) that the firm has been applying to deal with the
market trend and changing environment in the most efficient way, and meeting the organizational
incentives of sustainable development.
2.3. Practical strategy evaluation (10 pts)
Discuss whether the firm has successfully utilized the specific strategies in each business stage, and
evaluate the firm’s pros and cons of these strategies.
Chapter III. Strategy Planning and Formulation (40 pts)
3.1. Environmental and organizational audits (10 pts)
Carry out an environmental audit (External Factor Evaluation – EFE), and produce an organizational
audit (Internal Factor Evaluation – IFE), and then evaluate the key figures.
3.2. SWOT matrix and alternative strategies (10 pts)
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Create a SWOT matrix and develop the firm’s relevant alternative strategies
3.3. SPACE matrix and IE matrix (10 pts)
Design a SPACE matrix and IE matrix to match with the above-mentioned alternative strategies, and
discuss on these matrices to match with the selected strategies.
3.4. The matching stage of alternative strategies (5 pts)
Defend your choice of the key strategies (at least three) in a comprehensive and logical manner. Identify
the firm’s competitive advantages and explain how the business changes toward the new incentives of
strategies.
3.5. Future strategies (5 pts)
Discuss further strategies toward the future growth for prosperity and sustainability.
Chapter IV. Conclusion and recommendations (5 pts)
References
Appendix (if available)
Overall writing and referencing skills (15 pts)
The final change management paper covers the following:
Tasks
Marking allocation
1. Chapter I. Introduction
5
2. Chapter II. Discussion and Analysis
20
3. Chapter III. Strategy Planning and Formulation
40
4. Chapter IV. Conclusion and Recommendations
5
5. Writing and presentation skills
30
Total
100
This mini-team project requires students to produce and submit a maximum 4,000 – 5,500 word paper
including double-spaced, Times New Roman 12-font size MS Word.
* Always support your arguments with relevant evidence and/or examples.
* Referencing style: APA (6th ed. version)
* Grading will focus on the following criteria:
1) Theory, concepts, and knowledge learned in class sessions and applied into the project paper.
2) Ability to use the concepts and theories that best applied to students’ selected strategic issues /
strategic planning process and management in practices.
3) Ability to follow the detailed instructions from the in-charge instructor
4) The quality of the solutions and recommendations made toward strategic management
5) The skills with which the final paper is comprehensively presented to the entire course.
6) The overall strength of the final report paper.
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Grading scales: weekly quizzes, in-class assignments, and exam/ test will be graded on a 100-band
scale. The final grade for the course is the proportional average of the grade components, and will be
rounded to one digit after decimal point.
A course grade on 100-point scale is converted to letter-scale and 10-point grades as follows:
Letter Grade
10-point Scale
100-point scale
A+
A
B+
B
C+
C
D+
D
F
9.0 – 10.0
8.5 – 8.9
8.0 – 8.4
7.0 – 7.9
6.0 – 6.9
5.5 – 5.9
5.0 – 5.4
4.0 – 4.9
< 4.0
90 – 100
85 – 89
80 – 84
70 – 79
60 – 69
55 – 59
50 – 54
40 – 49
< 40
Classification
Excellent
Good
Average
Below Average
Fail
Rubrics for Assessment
CLO
Excellent
CLO.1 An outstanding
and particularly
broad-based level
of achievement of
CLO.2 the course
learning outcomes
characterized by
creative use of the
CLO.3 knowledge and
skills. No errors
could be
identified.
CLO.4
Good
Average
Below Average
A very high level
of achievement of
the course
learning outcomes
characterized by
fluent use of the
knowledge and
skills. There are
some errors that
are neither
substantive nor
serious.
A high level of
achievement of
the course
learning outcomes
characterized by
proper use of the
knowledge and
skills. There are
errors that expose
certain
uncertainty and
imprecision.
A sufficient level
of achievement of
the course
learning outcomes
characterized by
the ability to use
the knowledge
and skills in
typical cases of
data analysis.
Fail
Unable to
demonstrate the
achievement of
the course
learning
outcomes. The
student cannot
applied the
knowledge and
skills in typical
cases.
CLO.5
CLO.6
* PLAGIARISM WARNING!
The essay papers should not be reproduced in part or whole from any other source(s), with the exception
of any marked-up quotations that clearly identify what has been quoted from the other student's original
work. All references must be given, with inverted commas. Students who are detected copying from the
Internet, WWW, or other sources will receive a zero "0".
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