Buyer Persona
Background:
• Demographics-
• Interests-
Favourite and least favourite networks
• Favourite social networks-
• Least favourite social networks-
Spending power
• Spending power-
Pain points
• Pain points-
Goals
• Goals-
Preferred content type
Competitor analysis

Name of the competitor(s):

Name of the Social Media Platform(s) on which they are:

Strength(s) of competitors (Social Media Context):

Weakness

Setting of benchmarks against competitors
(s)
competitors
(Social
Media
Learnings from all the following sources are listed:
Context)
Social Media Content Calendar
• Posting Schedule (One Week)Monday Tuesday Wednesday Thursday Friday