ENGLISH FOR ACADEMIC AND PROFESSIONAL PURPOSES Processing: ◦ How do you come up with your survey questions? ◦ What are the things that you consider in designing the survey questions? Examine the sample survey questionnaires. Let’s start with the first set of slides 3 “ Quotations are commonly printed as a means of inspiration and to invoke philosophical thoughts from the reader. ◦ Here you have a list of items ◦ And some text THIS IS A SLIDE TITLE ◦ But remember not to overload your slides with content Your audience will listen to you or read the content, but won’t do both. 5 6 Survey questions should be easy to understand and hard to misinterpret! 7 Writing Good Questions Use common language & clearly defined terms Use mostly closed questions Include demographic questions to help identify the sample Use precise, unambiguous language Make sure questions are valid & reliable 8 What to Avoid! ◦ Avoid double-barreled questions ◦ Avoid leading biased questions ◦ Avoid loaded questions ◦ Avoid repetitive questions ◦ Avoid personal questions 9 Gathering Demographic Information Do you expect age or gender to play a role in people’s opinions? Do you expect education level or income level to play a role? Do you expect size of household or length of employment to play a role? Do you want to compare responses from different groups? 10 Group questions that are similar Put them in a logical order Sequencing your Questions Place demographic questions at the beginning Put any sensitive or difficult questions at the end Put any open-ended questions at the end 11 Yes/No Types of Questionnaire Questions Are you currently employed? ___ yes ___ no 12 True - False Types of Questionnaire Questions Your store is located downtown. ___ True ___ False 13 Multiple Choice What precautions does your store take to curtail shoplifting? ___ Sensormatic tags Types of Questionnaire Questions ___ Employees circulating on the floor ___ Dressing room attendants on duty 14 Agree/Disagree Scale Types of Questionnaire Questions Drug use is a problem among our employees. ___ Strongly agree ___ Agree ___ No opinion ___ Disagree ___ Strongly disagree 15 Ranking Types of Questionnaire Questions How much of your household’s shopping and recreation occurs downtown? ___ Little or none ___ Less than half ___ About half ___ More than half ___ Most or all 16 Rating Types of Questionnaire Questions Rate the following factors according to their influence on you when you bought your home? (5 = very important and 1 = unimportant) ___ Commuting time ___ The home itself ___ Purchase price and financing ___ Proximity to friends and family ___ Schools 17 Checklist From what sources did you finance your business? Check all that apply. Types of Questionnaire Questions ___ Bank ___ Savings and loan institution 18 Overlapping Response Categories Example: How many credit hours have you completed at ______? ___ 1 – 25 ___ 26 – 55 ___ 56 –85 ___ 85 or more 19 Revising Your Questionnaire 20 Revising your questionnaire ◦ Have you asked everything you want answers to ? ◦ Will the answers help you make recommendations? ◦ Are your questions unbiased, clear, and to the point? 21 Revising your questionnaire ◦ Are they logically arranged? ◦ Is the questionnaire neat & uncluttered? ◦ Is it carefully edited? ◦ Can respondents complete it quickly & without difficulty? 22 Be sure to test run your questionnaire! Once questionnaires with a mistake go out, it’s too late to correct them! This has a negative effect on your credibility as a researcher. 24 Survey questions must be crafted based from the objectives of the research. It should present instructions in an accessible manner. Likewise, it should be answerable in less than fifteen minutes. 25 26 References: https://www.typeform.com/surveys/question-types/ https://www.template.net/business/surveytemplates/student-survey/ http://www.whatkidscando.org/specialcollections/student_a s_allies/pdfs/saa_samplesurveys_final.pdf 27