ENGLISH FOR
ACADEMIC AND
PROFESSIONAL
PURPOSES
Processing:
◦ How do you come up with your survey
questions?
◦ What are the things that you consider in
designing the survey questions?
Examine the sample survey questionnaires.
Let’s start with the first set of slides
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“
Quotations are commonly printed
as a means of inspiration and to
invoke philosophical thoughts from
the reader.
◦ Here you have a list of items
◦ And some text
THIS IS A
SLIDE TITLE
◦ But remember not to overload your
slides with content
Your audience will listen to you or read
the content, but won’t do both.
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Survey questions
should be easy to
understand and hard to
misinterpret!
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Writing Good
Questions

Use common language & clearly
defined terms

Use mostly closed questions

Include demographic questions
to help identify the sample

Use precise, unambiguous
language

Make sure questions are valid &
reliable
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What to Avoid!
◦ Avoid double-barreled
questions
◦ Avoid leading biased
questions
◦ Avoid loaded questions
◦ Avoid repetitive questions
◦ Avoid personal questions
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Gathering Demographic Information
Do you expect age or gender to play a role in
people’s opinions?
Do you expect education level or income level to
play a role?
Do you expect size of household or length of
employment to play a role?
Do you want to compare responses from different
groups?
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Group questions that are
similar
Put them in a logical order
Sequencing
your
Questions
Place demographic
questions at the beginning
Put any sensitive or difficult
questions at the end
Put any open-ended
questions at the end
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Yes/No
Types
of Questionnaire
Questions
Are you currently employed?
___ yes
___ no
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True - False
Types
of Questionnaire
Questions
Your store is located
downtown.
___ True
___ False
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Multiple Choice
What precautions does your
store take to curtail shoplifting?
___ Sensormatic tags
Types
of Questionnaire
Questions
___ Employees circulating on
the floor
___ Dressing room attendants
on duty
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Agree/Disagree Scale
Types
of Questionnaire
Questions
Drug use is a problem among
our employees.
___ Strongly agree
___ Agree
___ No opinion
___ Disagree
___ Strongly disagree
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Ranking
Types
of Questionnaire
Questions
How much of your household’s
shopping and recreation occurs
downtown?
___ Little or none
___ Less than half
___ About half
___ More than half
___ Most or all
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Rating
Types
of Questionnaire
Questions
Rate the following factors according
to their influence on you when you
bought your home? (5 = very
important and 1 = unimportant)
___ Commuting time
___ The home itself
___ Purchase price and financing
___ Proximity to friends and family
___ Schools
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Checklist
From what sources did you
finance your business? Check all
that apply.
Types
of Questionnaire
Questions
___ Bank
___ Savings and loan institution
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Overlapping Response Categories
Example:
How many credit hours have you completed at
______?
___ 1 – 25
___ 26 – 55
___ 56 –85
___ 85 or more
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Revising Your Questionnaire
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Revising
your
questionnaire
◦
Have you asked everything
you want answers to ?
◦
Will the answers help you
make recommendations?
◦
Are your questions
unbiased, clear, and to the
point?
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Revising
your
questionnaire
◦
Are they logically
arranged?
◦
Is the questionnaire neat &
uncluttered?
◦
Is it carefully edited?
◦
Can respondents complete
it quickly & without
difficulty?
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Be sure to test run your questionnaire!
Once questionnaires with a
mistake go out, it’s too late to
correct them! This has a
negative effect on your
credibility as a researcher.
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Survey questions must be crafted based
from the objectives of the research. It
should present instructions in an
accessible manner. Likewise, it should be
answerable in less than fifteen minutes.
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References:
https://www.typeform.com/surveys/question-types/
https://www.template.net/business/surveytemplates/student-survey/
http://www.whatkidscando.org/specialcollections/student_a
s_allies/pdfs/saa_samplesurveys_final.pdf
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