Scaffold for IA1 – Investigative Case Study
Your Task:
The purpose of this task is to choose some type of media that uses
multiple platforms to encourage greater participation from the
audience, thus turning the audience’s attention from passive to
active (they interact with the media in some way).
Introduction
Briefly explaining the Contexts of Production:
 Define what a multi-platform project is, why they are
used, and how they are used (different
technologies/mediums)
Thesis statement:
 Specify exactly how your chosen case study is an example of
a multi-platform project. Basically, how does it allow the
audience to interact with the product (the story world).
PARAGRAPH 2
Provide a brief, informative history of your chosen case study
 Explain what your product is
 State how long it has existed
 State who the target audience is
 Gross profits to date (box office, global sales, annual revenue
etc.)
 Who the creator is and how they have shaped the product
PARAGRAPH 3 - 5
Analysis of your chosen case study’s interactivity
 Provide detailed critique and analysis of the methods in
which your chosen case study has attempted to better
engage and interact with the audience
o Specify exactly how the makers (production company,
marketing team, etc.) allowed the audience to interact
with the product
PARAGRAPH 5/6
Appraisal (success, impact and limitations)
 Using facts and figures, extrapolate whether or not the use of
multiple platforms enhanced audience engagement with
your chosen case study
Argue any failings or limitations of the implementation of your
multi-platform project
PARAGRAPH 6/7
Conclusion
 Restate your findings (the impact/results of the use of a multiplatform project) and how this allowed the audience to
better engage with the product
 State how your chosen case study is an example of a multiplatform project (your thesis)
Bibliography
Cite any all sources that are present within your essay (in-text
referenced).
