Questionnaire
Questions
Variable Description
Restaurant Perceptions
X1
Excellent Food Quality
(Food1)
X2
Attractive Interior
(Place1)
X3
Generous Portions
(Price1)
X4
Excellent Food Taste
(Food2)
X5
Good Value for the Money (Price2)
X6
Friendly Employees
(Service1)
X7
Appears Clean & Neat
(Place2)
X8
Fun Place to Go
(Place3)
X9
Wide Variety of menu Items (Food3)
X10
Reasonable Prices
(Price3)
X11
Courteous Employees
(Service2)
X12
Competent Employees
(Service3)
Selection Factor Rankings
X13
Food Quality
X14
Atmosphere
X15
Prices
X16
Employees
Relationship Variables
X17
Satisfaction
(Relationship1)
X18
Likely to Return in Future (Relationship2)
X19
Recommend to Friend
(Relationship3)
X20
Frequency of Patronage
X24
Length of Time a Customer
Classification Variables
X21
Respondents that Viewed Ads
X22
Which AD Viewed (#1, 2 or 3)
X23
AD Rating
X25
Gender
X26
Age
X27
Income
X28
Competitor
Variable Type
Metric
Metric
Metric
Metric
Metric
Metric
Metric
Metric
Metric
Metric
Metric
Metric
Nonmetric
Nonmetric
Nonmetric
Nonmetric
Metric
Metric
Metric
Nonmetric
Nonmetric
Nonmetric
Nonmetric
Metric
Nonmetric
Metric
Nonmetric
Nonmetric