FINAL PAPER (Solar Gazer) Bachelor of Science in Electronics Engineering College of Engineering Bicol State College of Applied Sciences and Technology Naga City A project requirement in The Entrepreneurial Mind (ELEC006) LAWRENCE AMA JOHN ANTHONY S. AQUINO EFREN P. CORDEZ JR. YOLYR S. DELOS SANTOS CHARLES ANDHREON S. ABETCHUELA PROPONENTS DECEMBER 20 TABLE OF CONTENTS Title Page Table of Contents i List of Tables iii List of Figures Iv List of Appendices v Introduction Proposed name of the business 1 Address of the business Name of the owner or owners Description of the business Location of the business Funding requirement and sources Executive Summary Vision, mission, goals and objectives of the business Business model Business and product positions Wealth improvement approaches Parties supporting the business Environmental Analysis Global analysis Social analysis Political forces Economic forces Socioeconomic forces 1 Technological dances Ecological forces Legal forces Industry analysis Customers Competitors Creditors Suppliers Government Shareholders Employees Trade associations Market forecast Market share Market position Marketing strategy Business Description Nature of the organization Product or service that it plans to produce or serve Various plant and office equipment Size of the proposed business Future parties with whom contracts may be necessary Personnel requirements Administrative operation Organizational Plan 2 Form of business organization Liability of the owner or owners Organizational structure Roles and responsibilities Salary requirements Production Plan Production schedule Production process Processing plant and equipment Sources of materials Production cost Operation Plan Evaluation of supplier Materials procedures requisition and receiving Storage and inventory control system Shipment system and control Functions of support services Marketing Plan Product Place Price Promotion People Packaging 3 Positioning Financial Plan Major assumptions Projected statement of comprehensive income Projected statement of cash flows Projected statement of changes in equity Projected statement of financial position Financial statement analysis Appendix LIST OF TABLES Table 1. SWOT analysis on Solar Gazer 24 Table 2. Projected Statement of Comprehensive Income 37 Table 3. Projected Statement of Cash Flows 38 Table 4. Projected Statement of Changes in Equity 38 Table 5. Projected Statement of Financial Position (Balance Sheet) 38 4 LIST OF FIGURES Figure 1. Population of Key Age Segments 19 Figure 2. Projected growth of the solar industry 20 Figure 3. Market leaders in the solar industry 21 Figure 4. Organizational structure hierarchy 31 LIST OF APPENDICES References 40 5 I. INTRODUCTION Imagine a world bathed in sunshine, where energy is abundant and clean. A world powered not by fossil fuels, but by the relentless dance of the sun across the sky. This is the vision behind Solar Gazer by Dezcord Corporation, it is a revolutionary solar panel system that tracks the sun's movement for maximum energy efficiency. What is Solar Gazer? Solar Gazer is more than just a solar panel, it's a technological marvel that redefines solar energy capture. Unlike traditional static panels, Solar Gazer's innovative design incorporates a 360-degree tracking system. This means the panels seamlessly adjust throughout the day, always facing the sun at its most potent angle. The result? Significantly higher energy yields compared to traditional systems, making the most of every sunbeam. But Solar Gazer's brilliance goes beyond just capturing sunlight. Our system also boasts intelligent storage solutions. The harvested energy is efficiently stored in integrated batteries, ensuring a steady supply of power even when the sun dips below the horizon. This makes Solar Gazer ideal for powering homes, businesses, and even entire communities, paving the way for true energy independence. Where will Solar Gazer shine? Our journey begins in BISCAST ManFabLab 98 Penafrancia Ave., 1st floor, College of Engineering and Architecture - Bicol State College of Applied Sciences and Technologies, Naga City, Camarines Sur, 4400, Philippines, a sun-drenched place with immense potential for solar energy utilization. However, our ambitions soar far beyond the borders of Naga City. We envision Solar Gazer illuminating homes and businesses across the globe, from sun-baked desserts to lush rainforests. Wherever the sun shines, Solar Gazer can harness its power, bringing clean, sustainable energy to every corner of the world. 6 Fueling the future: Funding Solar Gazer's revolution Bringing Solar Gazer to life requires strategic investment. We are seeking funding to support the following key areas: ● Manufacturing and production: Scaling up production to meet the growing demand for our innovative solar panels. ● Research and development: Continuously refining our technology to push the boundaries of solar energy capture and storage efficiency. ● Marketing and outreach: Spreading the word about Solar Gazer and educating potential customers about the benefits of our revolutionary system. We are open to various funding sources, including: ● Venture capital: Partnering with investors who share our vision for a sustainable future powered by the sun. ● Grants and subsidies: Leveraging government and private sector initiatives that support renewable energy development. ● Crowdfunding: Engaging a community of environmentally conscious individuals who believe in the power of Solar Gazer to change the world. Our solar revolution is fueled by six dynamic personalities, each a solar cell in the power plant of our dreams. Meet the masterminds behind Solar Gazer: Efren P. Cordez Jr. (Engineering & Research): Think of him as the sunspot whisperer. He leads the R&D charge, dreaming up groundbreaking features for our solar trackers. He collaborates with manufacturing like a sunbeam weaving through clouds, ensuring seamless integration and top-notch quality. Yolyr Delos Santos (Manufacturing & Production): Picture itself, radiant and efficient. Yolyr oversee production, things humming like a perfectly oiled solar gear. He's the control king, the inventory maestro, and the bridge engineering and smooth production. the sun keeping quality between 7 Lawrence Ama (Marketing & Sales): He's the sun's charismatic ambassador. Lawrence hunts for customers with the precision of a sunbeam seeking a leaf, builds relationships like warm rays on skin, and analyzes market trends like a satellite mapping the solar system. John Anthony Aquino (Finance & Operations): The steady hum of the Earth's rotation? That's John. He manages finances with the precision of a solar eclipse, ensures compliance like a sunrise chasing away darkness, and keeps operations running smoother than a sunbeam gliding through air. Charles Andhreon S. Abetchuela (Business Development & Partnerships). He is the solar system explorer of our team. He's like a comet streaking through space, spotting growth opportunities in the vast expanse. His forte lies in identifying untapped markets, negotiating stellar deals, and forging partnerships that propel our solar tracker business to new frontiers. With a keen eye for strategic collaborations, Charles is the driving force behind our expansion, navigating uncharted territories and fostering connections that illuminate our path to success. Solar Gazer is not just a business; it's a movement. A movement towards a cleaner, brighter future powered by the sun. By investing in Solar Gazer, you're not just making a financial decision, you're making a statement about the kind of world you want to live in.Together, let's capture the sun's bounty and illuminate the path to a more sustainable future, one sunbeam at a time. 8 II. EXECUTIVE SUMMARY Our Mission: To unleash the full potential of solar energy by delivering innovative, efficient, and sustainable solutions that harness the sun's power for a brighter future. Our Vision: To illuminate the world with a tapestry of Solar Gazers and to become a symbol of hope and progress, paving the way for a world powered by clean energy. Our Goals: ● Revolutionize solar energy capture: With our groundbreaking 360-degree tracking technology, we aim to increase energy yield by up to 25% compared to traditional static panels. ● Democratize clean energy: By making solar power more accessible and affordable, we want to empower individuals and communities to take control of their energy needs and reduce dependence on fossil fuels. ● Foster a sustainable future: We believe that solar energy is a cornerstone of a clean and sustainable future. By reducing greenhouse gas emissions and promoting responsible energy consumption, we aim to leave a lasting positive impact on the planet. Our Objectives: ● Become the leading provider of 360-degree solar tracking technology. ● Expand our reach to diverse markets and communities around the world. ● Develop and integrate cutting-edge energy storage solutions to maximize solar power availability. ● Promote education and awareness about the benefits of solar energy and responsible energy consumption. 9 Our Business Model: Capturing Light, Empowering Lives Solar Gazer operates under a subscription-based model. Customers can choose from various package options based on their energy needs and budget. This ensures a steady stream of revenue and allows us to provide ongoing maintenance and support. Our innovative 360-degree tracking technology also sets us apart from traditional solar panel companies. This translates to higher energy yields for our customers, making Solar Gazer an attractive and cost-effective option. Product Positioning: The Sun Always Shines on Solar Gazer We are positioning Solar Gazer as the premier choice for anyone seeking clean, reliable, and efficient solar energy. Our target markets include: ● Residential homeowners: Solar Gazer provides a sustainable and cost-effective way for families to power their homes and reduce their dependence on the grid. ● Businesses: From small shops to large corporations, Solar Gazer can help businesses cut energy costs and improve their environmental footprint. ● Remote communities: In areas with limited access to traditional electricity, Solar Gazer can provide a vital source of clean energy for essential services. Wealth Improvement Approaches: Sharing the Sunshine Beyond generating revenue through subscriptions, Solar Gazer is committed to creating shared value. We are exploring several wealth improvement approaches, including: ● Partnering with local communities: We are working with local communities to install Solar Gazer systems in their homes and businesses, bringing them access to clean energy and creating revenue-generating opportunities. ● Investing in education and training: We are committed to educating the public about the benefits of solar energy and providing training opportunities for the next generation of solar technicians. 10 ● Supporting environmental initiatives: We are dedicated to protecting the environment and are actively involved in initiatives that promote renewable energy and sustainable practices. Parties Supporting the Business: Illuminating a Brighter Path Solar Gazer's success wouldn't be possible without the dedication and support of our partners, including: ● Investors: We are working for the support of investors who want to share our vision for a sustainable future powered by the sun. ● Government agencies: We will be collaborating with government agencies to develop policies and incentives that promote the adoption of solar energy. ● Research institutions: We are partnering with research institutions to develop even more efficient and innovative solar technologies. ● Non-profit organizations: We are working to be in touch with non-profit organizations to bring solar energy to underserved communities. We are confident that Solar Gazer has the potential to revolutionize the way we capture and utilize solar energy. With our innovative technology, dedication to shared value, and strong partnerships, we are poised to make a real difference in the world. 11 III. ENVIRONMENTAL ANALYSIS 1. Global Analysis: Climate change, marked by escalating global temperatures and growing energy demands, underscores the imperative for a transition to renewable energy sources; Solar Gazer's efficiency aligns seamlessly with global initiatives to reduce carbon emissions and address climate change. Concerns about energy security arise from the reliance on fossil fuels, exposing nations to price volatility and geopolitical instability; Solar Gazer addresses this by providing decentralized energy solutions, thereby enhancing energy independence and security at both national and individual levels. Finite fossil fuel reserves present a long-term sustainability challenge, making solar energy a crucial contributor to resource security with its limitless and renewable nature. 2. Social Analysis: In terms of public health, the combustion of fossil fuels leads to air pollution and respiratory illnesses; Solar Gazer plays a role in promoting cleaner air and safeguarding public health, especially in urban areas. Addressing energy poverty, which impedes development and quality of life, Solar Gazer offers an affordable and clean energy solution in off-grid and underserved communities, contributing to social equity and overall development. The transition to renewable energy not only mitigates environmental impacts but also generates employment opportunities in manufacturing, installation, and maintenance; Solar Gazer, in particular, has the potential to stimulate the creation of green jobs and foster economic growth. 3. Political Forces: Government policies, such as tax breaks, feed-in tariffs, and net metering, play a pivotal role in encouraging the 12 widespread adoption of solar energy technologies like Solar Gazer; the presence of supportive policies not only boosts market demand but also creates favorable conditions for sustained growth. Environmental regulations, particularly those focused on curbing carbon emissions and pollution, act as incentives for businesses and individuals to turn to cleaner alternatives like Solar Gazer; these regulations exert pressure for adoption and expedite the transition to renewable energy sources. In the energy invest Gazer, fossil realm of geopolitical shifts, the global trend towards independence and security is compelling countries to in renewable energy, including technologies like Solar strategically positioning them to reduce reliance on fuels and foreign suppliers. 4. Economic forces The economic forces in the Philippines are undergoing a transformative shift, prominently marked by the remarkable growth of the middle class and a discernible surge in consumer awareness with respect to adopting sustainable living practices. This booming middle class not only signifies an increase in economic prosperity but also reflects a substantial rise in purchasing power, thereby fostering a dynamic consumer culture within the country. As an improving nation, innovation will also be a part of the process. Thus, the Solar Gazer introduced to us an improved solar panel that can track sunlight with its creative feature. The advancement in the economy is frequently accompanied by a change in consumer preferences toward products that are both efficient and innovative. 5. Socioeconomic forces In a nation characterized by a predominant middle-class society, Solar Gazer stands out as a product that caters to a broad spectrum of the population. 13 With the innovative features it offers, combined with its cost-effectiveness, Solar Gazer becomes an attainable and inclusive technology accessible to everyone. The affordability and cutting-edge attributes of this product not only make it widely available but also position it as a potential catalyst for positive change within the community. As a result, Solar Gazer has the capacity to play a significant role in enhancing technological accessibility and contributing meaningfully to the advancement of the community at large. 6. Technological dances In our generation, marked by a collective commitment to advancing the global technological state, Solar Gazer can be one of the significant contributors to community development, especially in rural areas where access to electricity remains a challenge. This innovative technology proves particularly advantageous due to its inherent ability to track sunlight, thereby enhancing its efficiency. Unlike conventional solar panels, Solar Gazer excels in the conservation of solar energy, offering a sustainable solution that addresses the unique energy needs of remote and off-grid locations. By providing an accessible and efficient source of power, Solar Gazer not only addresses immediate energy challenges but also represents a step forward in fostering sustainable and resilient communities in the face of evolving technological aspirations. 7. Ecological forces The use of Solar Gazer is driven by ecological forces, reflecting a growing awareness and concern for environmental sustainability. Solar Gazer harnesses energy from the sun, a renewable and clean source, thereby reducing dependence on finite fossil fuels and mitigating harmful greenhouse gas emissions. This ecological impetus aligns with the global push for cleaner energy alternatives to combat climate change and reduce the ecological footprint associated with traditional energy sources. 14 As a result, when people decide to use solar panels, it's not just about technology; it's a thoughtful way to help the environment and make our energy use eco-friendlier and more sustainable. 8. Legal Forces The legal forces affecting Solar Gazer include regulations on permitting, safety standards, and incentives for adoption. Governments offer tax credits and subsidies to encourage their use. Zoning and building codes ensure safe installations, while environmental regulations address manufacturing materials and recycling practices. Overall, these laws aim to facilitate solar panel deployment, promote safety, and incentivize the transition to renewable energy. 9. Industry Analysis Solar Gazer presents a transformative opportunity to enhance the quality of life for residents in Naga City and its neighboring communities. The unique combination of advanced technology and affordability sets this product apart, creating a distinctive edge within the local market. This exclusivity positions Solar Gazer as a standout choice for consumers in the community. Note that the surrounding areas of Naga City predominantly consist of rural communities. In this context, Solar Gazer emerges as an attractive option for consumers seeking reliable and efficient energy solutions. The product's innovative features, coupled with its cost-effectiveness, address the specific needs of residents in rural settings, where access to conventional energy sources may be limited. Moreover, the absence of direct competitors within the community further strengthens Solar Gazer's appeal. As consumers in Naga City and its neighboring rural areas prioritize effective and accessible technologies, Solar Gazer has the potential not only to meet but also to exceed their expectations, making a significant and positive impact on the lives of individuals within the local community. 10. Customers 15 In the community, Solar Gazer’s targets a broad range of consumers, including homeowners looking to reduce energy costs and enhance environmental sustainability, businesses seeking to lower operational expenses and demonstrate corporate responsibility, government institutions and schools advancing green initiatives, and the agricultural sector for powering farms and rural areas, off-grid communities lacking traditional power sources. By catering to these varied customer segments, solar gazer can address a spectrum of needs and preferences in their efforts to promote sustainable energy solutions. 11. Competitors Regarding competitors in Naga City, Solar Gazer encounters a relatively constrained competitive landscape, with its primary rivals being companies that specialize in the sale of traditional solar panels within the community. While there are indeed a few competitors in the market, Solar Gazer manages to carve out a unique position for itself. This distinctiveness is attributed to its innovative specifications and cutting-edge features, setting it apart from the more conventional solar panels offered by competing companies. The limited presence of direct competitors allows Solar Gazer to showcase its unparalleled strengths, such as enhanced efficiency, advanced technology, and affordability, contributing to a compelling value proposition for consumers in Naga City seeking a reliable and innovative solar solution. 12. Creditors Solar Gazer’s financing offers a diverse array of sources. Traditional banks and lenders provide tailored loans with competitive rates. Government programs furnish incentives and low-interest loans to promote Solar Gazer. The landscape extends to potential investors, whether through direct investments or crowdfunding platforms dedicated to renewable energy projects. This variety allows for a nuanced approach to financing, emphasizing careful consideration of terms and incentives. Seeking professional advice ensures a well-informed 16 decision-making process, sustainable energy goals. 13. aligning financial strategy with Suppliers When seeking suppliers for Solar Gazer, options include local solar installers, solar equipment distributors, and online retailers, each offering a variety of brands and specifications. Wholesale suppliers cater to larger projects, and cooperatives or community solar programs sometimes offer collective purchasing opportunities. As the suppliers are usually not from Naga City, consider factors like product quality, warranty, and pricing before making a decision, and explore potential government programs or incentives that could further facilitate the solar gazer. 14. Government Government involvement in Solar Gazer is multifaceted and typically encompasses various initiatives to promote the adoption of solar energy. These can include financial incentives, tax credits, rebates, and grants aimed at making solar technology more economically viable for individuals and businesses. The government can also implement regulatory policies and standards to encourage the integration of solar power in building codes or energy plans. Additionally, some regions have feed-in tariff programs where individuals or businesses are paid for the excess electricity they generate and feed back into the grid. Government-sponsored research and development programs may contribute to advancements in solar technology, fostering innovation and cost reduction. Overall, government involvement plays a creating a conducive environment for sustainability of solar energy. 15. crucial role in the growth and Shareholders Shareholders for Solar Gazer are entities that own shares in companies engaged in solar energy-related activities. This includes solar panel manufacturers, solar installation companies, and entities involved in large-scale solar projects. Shareholders contribute capital to these companies, becoming partial owners and participating in the financial outcomes of the business. 17 16. Employees Solar Gazer employs a diverse workforce comprising manufacturing workers involved in the production of solar panels, engineers and researchers focused on technological advancements, sales and marketing professionals promoting solar solutions, installation technicians ensuring proper system setup, project developers overseeing large-scale initiatives, maintenance and repair technicians sustaining system performance, customer service representatives addressing inquiries, administrative and support staff managing business operations, regulatory and policy experts navigating the regulatory landscape, and training and education specialists fostering workforce development. Together, these individuals contribute to the holistic life cycle of solar energy systems, from production to installation, maintenance, and beyond, driving the growth and sustainability of the Solar Gazer. 17. Trade association Numerous trade associations and groups champion the cause of the Solar Gazer, working to advance the concerns of manufacturers, installers, and various stakeholders. The Solar Gazer is actively involved in advocating for policies, fostering market development, and initiating educational programs to bolster the expansion of solar enterprises. These entities are essential contributors in influencing policies, promoting industry standards, and fostering collaboration within the solar energy sector. 18. Market Forecast The Solar Gazer’s market is poised for sustained growth, driven by increasing global demand for renewable energy solutions and the ongoing trend of decreasing costs associated with solar technology. Anticipated to continue its expansion, the industry benefits from technological advancements enhancing efficiency and the integration of solar panels with energy storage solutions to address intermittency challenges. Emerging markets are playing a significant role in the growing adoption of solar panels, spurred by a rising focus on sustainable development and increasing energy demands. 18 The projected market segment of greatest potential value are residential consumers, aged 30 to 59, with employed status and middle to high income. This group segment is deemed to be the most logical target market of the Solar Gazer product considering several factors. The age groups of 30 to 39, 40 to 49, and 50 to 59 are selected as the most viable age segments with both the buying capacity and financial capability to make purchasing decisions that impact energy consumption and energy efficiency. These age segments are expectedly composed of employed individuals who are already likely to be homeowners or small business owners that are already established and capable of making financial decisions that amount to savings in their electrical bills. Middle to high income status is also considered as due to the current economic inflation, low-income market segments might prioritize basic necessities. Figure 1. Population of Key Age Segments in Naga City. Source: Philippine Statistics Authority, 2020 Census of Population and Housing On a nationwide scale, the Solar Energy industry gains traction as an alternative for grid electricity. As the demand for energy consumption in the Philippines has been continuously increasing through the years (Department of Energy, 2023) solar energy emerges as the cost-efficient solution with its ease of installation, scalability, and unobtrusiveness. Furthermore, it offers an opportunity for solving energy crises such as blackouts and unplanned power outages due to grid instability and inadequate generation capacity in remote or rural areas which cannot be solved instantly by grid infrastructures. The main market driver in today’s solar energy market is the declining cost in solar photovoltaic equipment, making solar energy more affordable and attractive to consumers (Mordor 19 Intelligence). According to the 2022 data from IRENA, the Philippines witnessed 1,625 MW of solar PV installations with an annual growth rate of 18% compared to the previous year. As prices in solar panels plummet, the increased cost-efficiency of these systems culminate in increasing interest in solar installations from various end-users. This increasing demand can be observed from not only the industrial and commercial segments but also residential sectors. Figure 2. Projected growth of the solar industry. Source: Mordor Intelligence Furthermore, as costs of solar PV modules decrease, this also creates further opportunities for the industrialization of these highly modular technologies which opens niches in technologically innovative solar photovoltaic systems. Among the trends in these technologies are the integration of energy storage technologies to solar power systems and the adoption of digital technologies to enable better monitoring, control, and optimization of solar PV systems (Markwide Research). The entirety of the solar energy market in the country is thus projected to have significant growth, with an estimated cumulative annual growth rate of over 25.2% during a forecast period of the next five years (Mordor Intelligence). 20 19. Market Share The solar panels market exhibits a dynamic landscape characterized by notable contributions from Chinese manufacturers. However, Solar Gazer’s innovative technology brings out the edge against these competitors. And the industry is diverse, featuring products from various regions. Market growth has spurred increased competition, resulting in a fragmented landscape with a growing number of participants. Innovations in technology, efficiency improvements, and material advancements are key focal points for companies vying for market share. 20. Market Position Solar Gazer's market positioning underscores a growing focus on sustainability, technological advancement, and economic viability. With the rising global demand for sustainable energy solutions, Solar Gazer strategically places its solar panels as eco-friendly alternatives to conventional energy sources, aligning with broader objectives to diminish carbon emissions and combat climate change. Competing manufacturers differentiate themselves by emphasizing the development of high-efficiency panels, durability, and cost-effectiveness. As the industry progresses, Solar Gazer anticipates that market positioning will continue to center around achieving a harmonious balance between environmental responsibility, technological ingenuity, and economic feasibility. Figure 3. Market leaders in the solar industry. Source: Mordor Intelligence 21 Market leaders in the Solar Energy industry include large solar PV system companies such as: Solar Philippines Power Project Holdings, Solenergy Systems Inc., Vena Energy, Solaric Corp., and Trina Solar Ltd. ● Solar Philippines Power Project Holdings Solar Philippines is known as the largest solar company in the Philippines and in Southeast Asia with over 300 MW of generating capacity and over 10,000 hectares of solar farm land area. Solar Philippines Power Project Holdings oversees the entire lifecycle of solar projects, from conception and engineering to construction and operation. Its goals play a pivotal role in generating cheaper and more reliable additional energy supply for the Luzon electric grid ● Solenergy Systems Inc. Solenergy Systems is a leading figure in renewable energy system engineering and comprehensive solar solution, aiming to provide custom engineered solar PV systems to commercial users. Their services include site assessment, system design, equipment procurement, and ongoing maintenance, ensuring seamless integration and optimal performance of solar installations. It provides both solar power system construction and engineering design and consultation services which allows its clients to obtain solar energy solutions tailored to their specific needs. ● Vena Energy Vena Energy is a leading provider of renewable energy that specializes in the development, construction, and operation of solar and wind power projects across the Asia-Pacific region. The company supervises entire processes of renewable energy projects, from the initial stages of project development and financing to the ongoing operation and maintenance of the facilities. Vena Energy is responsible for providing clean energy in both onshore and offshore solar PV and wind harnessing as well as energy storage. ● Solaric Corp. 22 Solaric Corp. is a dominant figure in the solar energy sector, focusing on the design, installation, and maintenance of solar power systems. The company is dedicated to providing comprehensive solar solutions for residential, commercial, and industrial clients. Their services consist of customized solar panel installations, energy efficiency consultations, and ongoing support to ensure optimal performance. ● Trina Solar Ltd. Trina Solar Ltd. is a global leader in photovoltaic (PV) modules and solar energy solutions. Trina Solar sits at the forefront of advancing technologies on harnessing solar energy, with its practices on research, development, and manufacturing of solar modules. The company offers a wide range of high-quality solar products, including solar panels, inverters, and energy storage systems. Direct competitors that sell the exact same product and specifications as Solar Gazer are non-existent in the area. The presence of secondary competitors is in the form of solar PV system general merchandisers in the local scene in Naga City. Other competitors offer only installation services and not manufacturing. Among the existing local competitor is: ● Unli-Solar Marketing Naga City Unli-Solar Marketing is a branch of the nationwide Unli-Solar chain which has its own presence in Naga City. It is a merchandising business which provides a one stop shop solution for all solar energy needs in the city. The products it offers range from solar panels, solar lights, solar batteries, solar inverters, and more with different makers to choose from. Dezcord corporation aims to position Solar Gazer as a highly innovative solar application that tends to the energy demands of residential and commercial industries. It is positioned on the slightly higher cost spectrum, as it provides a more advanced feature in the form of its smart sunlight tracking technology. This slightly higher cost than regular small-scale solar system providers ensure compensation for improved energy collection and increased savings for energy efficiency. Solar Gazer aims to lead this development of energy efficiency 23 technology using digital mechanisms such as sensors and microcontrollers as a niche in the solar photovoltaic system development. 21. Marketing Strategy The market strategy for Solar Gazer involves prioritizing continuous technological innovation to improve efficiency and reduce costs. Advocacy for supportive government policies and incentives is crucial, alongside targeted consumer education to enhance awareness. Collaborative partnerships across the supply chain and a customer-centric approach with flexible financing options contribute to a successful market strategy. In devising a solid marketing strategy, identifying the strengths, weaknesses, opportunities, and threats to the business endeavor will help in creating strategic steps to ensure the success of Solar Gazer. The table below summarizes the SWOT analysis conducted on Dezcord corporation’s Solar Gazer device based on relevant market influencing factors. STRENGTHS The solar tracking photovoltaic cell technology is innovative and can significantly enhance energy collection efficiency. ● Increasing global focus on renewable energy sources creates a favorable market environment. ● The product aligns with growing environmental consciousness and the demand for sustainable solutions. ● Naga City, Camarines Sur, receives ample sunlight, making it ideal for solar energy. ● WEAKNESSES ● The initial cost of solar tracking systems may be a barrier for some customers. ● The need for occasional maintenance and repair might be a challenge for customers. ● Users may need some technical knowledge to operate and troubleshoot the system. ● The system's effectiveness is dependent on sunlight, which may be inconsistent. 24 OPPORTUNITIES ● Solar PV system with energy storage can provide off-grid solutions for remote rural communities ● The competitors for the exact same technology offered by Solar Gazer are almost non-existent in Naga City. ● Collaborating with local governments, NGOs, or other businesses can open avenues for partnerships and funding. Keeping up to date with technological advancements can provide a competitive edge. THREATS ● The renewable energy sector is competitive; the company needs to differentiate itself. ● Changes in government policies related to renewable energy could impact the business. ● Economic uncertainties may affect customers' willingness to invest in renewable energy solutions. Unexpected weather conditions, like prolonged periods of rain or storms, could impact the system's efficiency Table 1. SWOT analysis on Solar Gazer. The marketing strategy that will be employed based on the strengths, weaknesses, opportunities, and threats of the business venture is streamlined towards identity establishment. This will be carried out through strategic marketing and exposure, information dissemination, collective partnerships, and monitoring practices. POSITIONING By analyzing the strengths, weaknesses, opportunities, and threats of the business venture, Solar Gazer’s key marketing strategy will center on highlighting its innovative solar tracking technology to stand out from normal solar PV systems in terms of energy collection efficiency. It will aim to create a position in the market that not only promotes environmental benefits of solar renewable energy but also the cost-efficient energy solution. This is done in order to establish the Solar Gazer’s positioning in the market as a business venture. 25 TARGET MARKET By utilizing both direct marketing and online marketing, information regarding the uniqueness of the product features will be distributed. Social media channels such as Facebook Groups in the locality of Naga City will be utilized to increase product awareness. Niche online communities such as solar energy enthusiasts in Naga City are also preferable channels for opening this product into the niche market segments that are likely to have an interest. Direct marketing will be focused on residential homeowners and business owners, targeting the identified valuable market segments with sample products and material presentations. CUSTOMER ONBOARDING Since one of the weaknesses of this business venture is its technical nature, the inclusion of consumer education in the marketing strategy is important. Educational programs to inform potential customers about how solar energy benefits and its technology will be conducted. This can be through user-friendly online resources, FAQs, and troubleshooting guides for customers. PARTNERSHIPS As an establishing business, Solar Gazer aims to eventually grow into a wider scale of operation. This can be achieved with partnerships from local governments and supporting industry sectors. To capitalize on the identified opportunities with local government collaborations, the Solar Gazer device is also aimed to participate in local government sponsored events or trade shows. Distribution channels will also be established in Naga City initially, and create plans to expand gradually in nearby areas. MONITORING AND ADAPTATION To establish and maintain a loyal customer base, the marketing strategy will include customer monitoring and feedback strategies. Establishing a feedback system through social media and email channels will allow the company to continuously improve the product and customer experience. As competitive industry and economic uncertainties are threats to the business, staying agile and adapting marketing strategies based on market changes through feedback is a vital marketing function. 26 IV. BUSINESS DESCRIPTION BUSINESS DESCRIPTION 1. NATURE OF THE ORGANIZATION The envisioned nature of Dezcord Corporation which will manage the proposed business is a manufacturing entity focused on the development and production of innovative state-of-the-art solar tracking photovoltaic cells. Leaning towards the technology sector, it combines both elements of manufacturing and technology development as a hybrid business. The core objective of the business organization is to innovate photovoltaic cells with solar tracking solutions that make energy capture more efficient. 2. PRODUCT OR SERVICE Dezcord Corporation will specialize in the design, manufacturing, and distribution of an electronic product named “Solar Gazer”, a photovoltaic solar tracking device. This device features automated adjustments in the position of photovoltaic cells through light sensing electronic sensors. Solar Gazer constantly adjusts the position of photovoltaic cells to be optimally aligned with the sun’s angle to optimize sunlight exposure, thereby boosting the overall output and efficiency in photovoltaic cells. The projected product will also include various models tailored for different scales of solar installations, ensuring adaptability to diverse customer needs. 3. VARIOUS PLANT AND OFFICE EQUIPMENT The manufacturing facility for the product will be geared with cutting-edge machinery for precision engineering and assembly of the solar tracker devices. CNC machines, robotic assembly lines, quality control equipment, and advanced testing facilities will be acquired to ensure the highest standards for the casing and assembly of external hardware. Furthermore, the office infrastructure will incorporate design software, project management tools, and communication systems to facilitate seamless collaboration. 4. SIZE OF THE PROPOSED BUSINESS As a starting player in the field of solar and renewable energy technologies, the Dezcord Corporation aims to establish a small to medium-sized business, initially covering service for areas in []. The business is projected to have a small 27 manufacturing facility and an administrative office capable of producing [] products. The production capacity is projected to meet the demands of a growing market while maintaining a focus on quality and innovation. 5. FUTURE PARTIES WITH WHOM CONTRACTS MAY BE NECESSARY Entities that Dezcord corporation may enter a contract with in the future are suppliers of raw materials, electronic component manufacturers, and distributors. Research institutions and universities are also possible collaborators that the corporation may come into contact with for ongoing product developments and innovations. Furthermore, partnerships with solar installation companies may also be explored to offer integrated solutions to end-users. 6. PERSONNEL REQUIREMENTS The technical nature of Solar Gazer as a projected business requires assembling a skilled and multidisciplinary team to support its growth. The workforce will include engineers (electrical and/or electronics engineers, and software developers), production technicians, quality assurance experts, sales and marketing professionals, and administrative staff. Recruitment will be focused on individuals with a passion for sustainable energy solutions and a commitment to innovation. 7. ADMINISTRATIVE OPERATION Dezcord Corporation will adopt a streamlined administrative structure to ensure efficiency and responsiveness. Key administrative functions will include strategic management, finance, human resources, and customer support. The company will implement robust project management systems to monitor and optimize production processes, fostering a culture of continuous improvement. As a corporation form of business organization, the decisions will be driven by considering the need for financial investment, risk distribution among shareholders, and the potential for future public offerings. The corporate structure also provides legal protection for stakeholders, aligning with the long-term vision of Dezcord Corporation. V. ORGANIZATIONAL PLAN 1. FORM OF BUSINESS ORGANIZATION The selected form of business organization that is deemed most suited for the proposed venture is a corporation, with the identity 28 of Dezcord Corporation. As a critical step in the entrepreneurial journey, the decision to start with this type of business organization impacts the legal structure, operational dynamics, financial aspects, and overall success of the business. Hence, several key factors were carefully deliberated and weighed to make an informed choice that puts the unique characteristics and requirements of Solar Gazer in priority. CAPITAL REQUIREMENT AND EXTERNAL FINANCING REQUIREMENTS As a technology-based business venture, Solar Gazer requires significant expenses for research, development, and manufacturing of the solar tracking technology. Considering the capital-intensive nature of this venture, a form of business organization which ensures easy access to capital and external financing would be ideal. While both partnerships and corporations can attract external investment, selecting a corporation form of organization would provide smoother financial avenues for external funding through investments and stock offerings. Moreover, Solar Gazer’s goals may necessitate external financing for research, development, and market expansion, through which a corporation form would provide more straightforward mechanisms for raising capital from a diverse range of investors LIABILITY OF THE OWNER/OWNERS AND NATURE OF THE BUSINESS Being part of the technology industry’s constant demand for change, Solar Gazer’s innovative nature presents an inherent risk which can be associated with potential product liabilities. In considering the liability of the owner, the selected business form must therefore provide limited liability such as that provided by a corporation. This ensures that the personal assets of the owners are protected from business-related debts and legal claims as the business is starting to enter the industry. Furthermore, the innovative nature of Solar Gazer requires a business form that supports flexibility and adaptability. A corporation, with its separate legal entity, can easily attract investors and adapt to changing market conditions, ensuring the longevity and scalability of the business. MANAGEMENT AND SUPERVISORY SKILLS The areas of technology development and manufacturing plays a crucial role in the success of Solar Gazer. Effective management and supervision play a key role in this segment and are part of the consequences of the chosen form of business organization. A sole 29 proprietorship or partnership might be viable if the founders possess strong leadership skills and if the business operations demand hands-on supervision. However, for a business venture like Solar Gazer which requires diverse and technical skill sets, a corporation with a dedicated management team is deemed more advantageous. TAX IMPLICATIONS AND GOVERNMENT INTERVENTION Important legal and regulatory factors such as tax implications and government interventions are also important to consider in choosing appropriate business forms. Tax considerations play a crucial role in the financial viability of any business. With the complex nature of Solar Gazer’s operations involving research and development, a corporate structure could provide beneficial tax advantages such as potential tax credits for innovation and research activities. As a business concerning renewable energy, various government regulations and incentives may be given to this sector. Corporations often have a more established framework for compliance and reporting, making them suitable for industries with significant government oversight. Considering the multifaceted nature of Solar Gazer’s business requirements, a careful analysis of the factors mentioned above suggests that a corporation may be the most appropriate form of business organization. The ability to attract capital and external funding, capacity for flexibility and adaptability, limited liability protection, potential tax advantages, and established framework for government oversight, make it a suitable choice for a venture with high capital requirements and technological innovation. 2. LIABILITY OF THE OWNER OR OWNERS In the operation of Solar Gazer, Dezcord Corporation will adopt a limited liability structure for its shareholders. The adoption of limited financial liability ensures that personal assets of shareholders are protected, such that in the event of business dissolution with outstanding financial obligations, creditors cannot pursue assets beyond the extent of their financial contributions. It is a strategic decision designed to protect the personal assets of shareholders, attract investors, and create an environment conducive to innovation and growth. As Solar Gazer is geared to enter the rapidly evolving landscape of Solar Technology and harnessing renewable energy, uncertainties 30 from its dynamic nature are inevitable. The strategic decision to have limited owner liability functions as a safeguard to not only mitigate risks for shareholders but also foster an innovative environment without the danger of personal financial jeopardy. Another reason for choosing limited financial liability is that it provides increased investor confidence. When presented with a limited liability structure, potential investors are instilled with confidence in the stability of their investments. In consequence, this makes potential investors more likely to engage with the presented business venture and encourages financial support for Solar Gazer’s development and market penetration. To represent the financial commitment of shareholders, the Dezcord corporation will issue shares or stocks to its shareholders. As shareholders are held liable only to the extent of their investment this encourages the alignment of their interest with the overall success of Solar Gazer. This creation of linkage between financial liability and share ownership fosters collective commitment and fosters growth and prosperity of the business venture. In relation, another positive outcome of this action is the facilitation of capital infusion into Solar Gazer. The assurance of financial liability confined only to their invested capital fosters a favorable environment for shareholders to contribute financially to the business for capital fundraising. 3. ORGANIZATIONAL STRUCTURE Figure 4. Organizational structure hierarchy of Solar Gazer 31 4. ROLES AND RESPONSIBILITIES ● Efren P. Cordez Jr ( Engineering & Research): Leads R&D efforts, designs innovative features for solar trackers, collaborates with manufacturing for seamless integration, and ensures product quality through rigorous testing. ● Yolyr Delos Santos ( Manufacturing & Production): Oversees manufacturing processes, optimizes production efficiency, maintains quality control, manages inventory, and collaborates with engineering for efficient production. ● Lawrence Ama (Marketing & Sales): Develops marketing strategies, identifies potential clients, builds client relationships, analyzes market trends, and refines marketing approaches for solar tracker promotion. ● John Anthony Aquino (Finance & Operations): Manages financial planning, ensures regulatory compliance, oversees day-to-day operations for efficiency, handles administrative tasks, and maintains legal compliance. ● Charles Andhreon S. Abetchuela( Business Development & Partnerships) : Identifies growth opportunities, forges strategic partnerships, negotiates deals, explores new markets, and drives collaborations to expand the solar tracker business. 5. SALARY REQUIREMENTS ● Efren Cordez ( Engineering & Research): ₱4,000 - ₱5,000 per month ● Yolyr Delos Santos ( Manufacturing & Production): ₱3,500 - ₱4,500 per month ● Lawrence Ama (Marketing & Sales) : ₱3,000 - ₱4,000 per month ● John Anthony Aquino (Finance & Operations): ₱3,750 - ₱5,000 per month ● Charles Andhreon S. Abetchuela( Business Development & Partnerships) : ₱3,750 - ₱4,500 per month 32 VI. 1. PRODUCTION PLAN Production Schedule: This target serves as a benchmark for our manufacturing and production team to ensure a consistent output that meets market demand and fulfills customer orders. Adjustments to this number can be made based on market fluctuations, capacity, and demand forecasts. 2. Production Process: Our production process involves an assembly line setup combined with automated systems. This streamlined approach allows for efficient and systematic manufacturing of our solar trackers. Each stage of assembly is designated to specific stations along the line, integrating robotics and machinery to handle repetitive tasks and ensure precision. This integration optimizes production efficiency, reduces errors, and maintains consistent high-quality output. Employee oversight guarantees smooth operation, quality control checks, and regular maintenance of the automated systems to minimize disruptions and ensure optimal performance throughout the manufacturing process. 3. Processing Plant and Equipment: Our processing plant will house specialized machinery tailored for solar tracker assembly and testing. This equipment includes precision tools for component assembly, automated systems for mounting solar panels and integrating electrical parts, and specialized testing equipment to verify each tracker's functionality and quality. Regular maintenance and calibration of these machines are essential to sustain their accuracy and efficiency, ensuring that every unit meets stringent quality standards before leaving the production line. 4. Sources of Materials: We secure high-quality solar panels, sensors, motors, and durable materials from trusted suppliers. These components, sourced from reputable sources, are crucial for our solar trackers' efficiency and reliability. By prioritizing top-tier materials, we ensure that each part meets stringent quality standards, guaranteeing the durability and optimal performance of our solar trackers across various environmental conditions and extended usage. 33 5. Production Cost: Raw Material Costs: Range: ₱2,000 - ₱4,000 Labor Expenses: Range: ₱2,500 - ₱5,000 Overhead Costs: Range: ₱1,000 - ₱3,000 Equipment Maintenance: Range: ₱1,000 - ₱2,500 Utilities: Range: ₱1,500 - ₱3,000 VII. OPERATION PLAN 1. Evaluation of Suppliers: The company's target customers include commercial entities such as solar farms, utility companies, and businesses seeking sustainable energy solutions. The company directs its focus towards these clients by offering solar trackers designed to maximize energy output, ensuring durability, and providing scalability to meet their evolving energy needs. This approach aligns with the company's commitment to delivering reliable and efficient solutions tailored specifically for commercial-scale energy production. 2. Materials Requisition and Receiving Procedures: The company implements streamlined procedures for ordering, receiving, and inspecting materials. This ensures efficient procurement processes, allowing for timely and thorough assessments of incoming materials to maintain quality standards. 3. Storage and Inventory Control System: The company utilizes inventory management software to efficiently track and manage stock levels. This system enables precise monitoring of inventory, facilitating efficient stock control and organization within storage facilities. 4.Shipment System and Control: The company has established partnerships with shipping companies to ensure timely and cost-effective deliveries. This strategic collaboration enables efficient control and management of shipment systems, guaranteeing reliable and prompt delivery of products to customers. 34 5. Functions of Support Services: The support services encompass HR management, IT support, and customer service functions, all aimed at facilitating smooth operations and ensuring customer satisfaction. This comprehensive support framework ensures effective management of human resources, seamless IT infrastructure, and exceptional customer service experiences. VIII. Marketing Plan IDEAL BUYER DEMOGRAPHICS ● Age: 30-59 ● Location: Based in Naga city Camarines Sur BUYER PROFILE ● Businesses and Homeowners ● Energy efficiency seekers ● Environmentally conscious MARKETING STRATEGY PRODUCT ● Presenting the "Solar Gazer," a solar tracking gadget for both business and domestic solar power systems. ● Showcase its cutting-edge tracking technology, which tracks the sun's path to absorb the most energy possible. ● Highlight the gadget's capacity to boost energy efficiency. PLACE ● Start by focusing on solar energy installers and suppliers for joint ventures and distribution. ● Create a specialized website for direct sales and customer service to establish your internet presence. ● Investigate working together with influencers to reach more customers. PRICE ● Present the "Solar Gazer" as a high-end item with a price point that matches its sophisticated monitoring abilities. ● To make the technology more affordable, provide lease programs or flexible financing choices. 35 ● Offer customer service and a guarantee to raise the product's perceived worth. PROMOTION ● Initiate a thorough marketing strategy via trade exhibitions, industry periodicals, and online platforms for solar energy. ● Work together with influential people in the field of renewable energy to showcase the "Solar Gazer" in practical uses. ● Use social media platforms for tailored advertising to connect with eco-aware customers. PEOPLE ● Educate sales and customer service representatives on solar energy technology and the advantages of the "Solar Gazer." ● Consult with professionals in the field to receive their endorsement and testimony regarding the efficacy of the equipment. ● Users can help create a community by sharing their experiences and success stories with the "Solar Gazer." PACKAGING ● Create packaging that highlights the "Solar Gazer's" advanced technology and eco-friendly advantages. ● Highlight the device's user-friendly interface and provide clear directions for a simple installation. ● In keeping with solar energy's sustainable nature, use environmentally friendly materials. POSITIONING ● Present the "Solar Gazer" as a game-changing innovation that will transform the way solar panels collect and use sunlight in the solar energy sector. ● Stress the benefits to the environment by highlighting improved energy efficiency and a decrease in reliance on non-renewable energy sources. ● Place the gadget in the context of a long-term, sustainable solution by highlighting the possible cost savings and return on investment for customers. We want the "Solar Gazer" to be recognized as an excellent, environmentally responsible option for solar power. It's intended for companies looking to maximize their use of renewable energy 36 sources as well as environmentally conscious individuals. To stay ahead of the solar energy curve, we'll keep a watch on industry trends and technological advancements. IX. Financial Plan MAJOR ASSUMPTIONS: 1. Revenue Assumptions: ● Projected annual growth rate:3% ● Pricing Strategy: Competitive pricing with potential adjustments based on market demand. 2. Cost Assumptions: ● Operating expenses:PHP 50,000 annually based on historical data and industry benchmarks. ● Cost of goods sold (COGS):15% of revenue. 3. Capital Expenditure (CapEx): ● Initial investment:PHP 200,000 for manufacturing equipment and technology. ● Ongoing CapEx:PHP 10,000 per year for maintenance and upgrades. 4. Financing Assumptions: ● Initial equity investment:PHP 300,000 ● Loan:PHP 30,000 with an annual interest rate of 5%. Projected Statement of Comprehensive Income: Revenue PHP 150,000 Cost of Goods Sold -PHP 22,500 Gross Profit PHP 127,500 Operating Expenses -PHP 50,000 Net Operating Income PHP 77,500 Other Income/Expenses PHP 2,500 Net Income PHP 80,000 Table 2. Projected Statement of Comprehensive Income 37 Projected Statement of Cash Flows: Cash Inflows PHP 150,000 Cash Outflows -PHP 62,500 Net Cash Flow from Operations PHP 87,500 Net Cash Flow from Investing -PHP 10,000 Net Cash Flow from Financing PHP 30,000 Net Increase in Cash PHP 107,500 Table 3. Projected Statement of Cash Flows Projected Statement of Changes in Equity: Equity at the Beginning PHP 300,000 Net Income PHP 80,000 Dividends PHP 0 Additional Investments PHP 0 Equity at the End PHP 380,000 Table 4. Projected Statement of Changes in Equity Projected Statement of Financial Position (Balance Sheet): Assets PHP 390,000 Liabilities and Equity PHP 390,000 Current Assets PHP 90,000 Current Liabilities PHP 30,000 Non-Current Assets PHP 300,000 Long-Term Liabilities PHP 30,000 Total Assets PHP 390,000 Total Liabilities PHP 60,000 Equity PHP 330,000 Total Liabilities and Equity PHP 390,000 Table 5. Projected Statement of Financial Position (Balance Sheet) 38 Financial Statement Analysis: 1. Profitability Ratios: ● Gross Profit Margin:PHP 127,500 / PHP 150,000 = 85% ● Net Profit Margin:PHP 80,000 / PHP 150,000 = 53.33% 2. Liquidity Ratios: ● Current Ratio:PHP 90,000 / PHP 30,000 = 3 ● Quick Ratio:(PHP 90,000 - PHP 22,500) / PHP 30,000 = 2.25 3. Financial Leverage Ratios: ● Debt-to-Equity Ratio:PHP 30,000 / PHP 330,000 = 0.09 4. Efficiency Ratios: ● Inventory Turnover:PHP 22,500 / PHP 5,625 = 4 5. Investment Ratios: ● Return of Equity (ROE):PHP 80,000 / PHP 365,000 = 21.92% 39 X. Appendix A. References ● Department of Energy [Philippines]. (2023, November). It's more sun in the Philippines: Policy Brief (V3). Department of Energy [Philippines]. ● Mordor Intelligence. (2023). Solar Energy in the Philippines Industry Size & Share Analysis - Growth Trends & Forecasts (2023 2028) . https://www.mordorintelligence.com/industry-reports/philippine s-solar-energy-market ● International Renewable Energy Agency. (2022). Statistical profiles: Philippines. IRENA. https://www.irena.org/IRENADocuments/Statistical_Profiles/Asia /Philippines_Asia_RE_SP.pdf ● Markwide Research. (2023). Philippine Solar Energy Market Analysis – Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2023-2030. https://markwideresearch.com/philippines-solar-energy-market/ 40