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Analy Tijerina
Dr. Marvin
MARK-3300
11/15/21
Marketing Plan III: Product and Promotion
Section V: STP:
Using all, demographic, geographic, psychographic, and behavioral approach, to
segment the market, it has been settled that our target audience will be those who fall or
experience any similarities within these:

Current student

Dedicated individual with productive life and goals seeking to improve in any type
of academics.

Individuals with studious lifestyle whom enjoy and appreciate peaceful ambiance to
perform work or studies.
Section VI: Product:
The Study Bean will be designed to completely support students with an emphasis
at the college level. This area will not only sell amazing coffee that will supply to fair coffee
bean labor in Chiapas Mexico, but it will also provide unique services that we know will
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support and motivate the education and studying spaces of hundreds of college students in
the area. With this being said, ‘The Study Bean’ is promoted to have study rooms,
knowledgeable and brilliant tutors, aside from the common area where you will have
access to incredible surroundings that will be based and designed solely for the purpose of
bettering and maintaining focus in our visitors. The vision of ‘The Study Bean’ is to create a
space that students could feel comfortable and gain so much knowledge in without
distractions.
Section VII: Promotion:
As a strong believer of the power of social media, ‘The Study Bean’ will not only
advertise itself physically in posters throughout local campuses in the city, but its main
channel of presentation and form of getting to be known and seen by our expected
audience will be through Instagram, Facebook, and Twitter. Carrying a visually satisfying
and pleasing feed in all three of these social platforms, we hope to attract those who are
looking for just the right place to practice their academic studies along with a appetizing
cup of coffee.
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