ASSESSMENT 2 BRIEF
Subject Code and Title:
MGT502 Business Communication
Assessment:
Discussion Forum Audio Report
Merve BOZTEPE
Student Name:
A00137443
Student Number:
PART 1: Critiquing [Student’s Name] Post [300 Words +/- 10%]
Kavindu's post on cross-cultural communication in business offers valuable insights but also
presents areas for improvement. The post is comprehensive in highlighting both the
opportunities and challenges associated with cross-cultural communication. However, it lacks
depth in elaborating on specific strategies or solutions to mitigate the identified challenges.
Incorporating practical examples or case studies could enhance the post by providing tangible
illustrations of successful cross-cultural communication strategies.
One notable positive aspect is Kavindu's use of examples to illustrate points. However, the
post could benefit from more explicit references to relevant literature to strengthen the
arguments made. For instance, incorporating findings from studies on cross-cultural
communication in the workplace (Gilleard & Gilleard, 2002) or insights into the impact of
cultural distance on perceptions (Orsini & Magnier-Watanabe, 2023) could lend academic
support to Kavindu's observations. Additionally, referencing literature on the role of trust in
cross-cultural relationships (Kour & Jyoti, 2022) would further substantiate the emphasis on
building strong relationships.
While Kavindu emphasizes the importance of understanding different cultures, the post lacks
specific references to theoretical frameworks or models that underpin effective cross-cultural
communication. Integrating theories such as Hofstede's cultural dimensions (Jiang &
Pretorius, 2011) or Gudykunst's Anxiety/Uncertainty Management theory (Orsini & MagnierWatanabe, 2023) would enhance the theoretical foundation of the post.
In terms of structure, Kavindu's post is clear and coherent. However, a more explicit
introduction and conclusion could enhance the overall organization and provide a concise
overview of the main points discussed. Overall, Kavindu's post serves as a good foundation,
and by incorporating references to relevant literature and providing more detailed examples,
it could become a more robust exploration of cross-cultural communication in business.
Reference List (Part 1)
Gilleard, J., & Gilleard, J. D. (2002). Developing cross-cultural communication skills. In Journal
of Professional Issues in Engineering Education and Practice (Vol. 128, Issue 4).
https://doi.org/10.1061/(ASCE)1052-3928(2002)128:4(187)
Jiang, D., & Pretorius, L. (2011). Cross-cultural communication behaviour in international
engineering projects: Chinese and South African perspectives. South African Journal of
Industrial Engineering, 22(2). https://doi.org/10.7166/22-2-15
Kour, S., & Jyoti, J. (2022). Cross-cultural training and adjustment through the lens of cultural
intelligence and type of expatriates. Employee Relations, 44(1). https://doi.org/10.1108/ER07-2020-0355
Orsini, P., & Magnier-Watanabe, R. (2023). Foreign coworker nationality, cultural distance, and
perception of cultural diversity in the workplace. Journal of Asia Business Studies, 17(2).
https://doi.org/10.1108/JABS-10-2021-0413
Appendix 1: Screenshot of Peer Post
Part 2: Reflective Summary of Learning [300 Words +/- 10%]
My perspective on effective business communication has evolved significantly since the
initial post, shifting from a recognition of a changing landscape to a deeper understanding of
the strategic imperative of cross-cultural communication in the modern workplace.
The survey findings echo the universal need highlighted for professionals to possess both
technical expertise and cross-cultural communication skills (Matveev & Nelson, 2004).
According to another research, the emphasis on language skills and cultural understanding is
crucial for internal and external communication within multinational companies (POP &
SIM, 2022). I can apply these knowledges by advocating for a comprehensive skill set in
professional settings, underlining the importance of cross-cultural communication in various
contexts.
The emphasis on soft skills, including cross-cultural communication proficiency, in
engineering education (Matveev & Nelson, 2004) aligns with the discussion (Dugan et al.,
2020) stressing the need for global sales research and the recognition that construct
equivalence is crucial in cross-cultural studies. I can apply this knowledge by promoting the
integration of soft skills training, communication confidence, and cross-cultural experience
into engineering curricula to better prepare engineers for multicultural work practices.
Additionally, the examination of communication behaviour in international engineering
projects (Matveev & Nelson, 2004) echoes the argument that qualitative research methods are
essential in international sales research, providing in-depth insights into market dynamics and
unique applications for cross-cultural understanding (Javalgi et al., 2011). I can apply this
knowledge by advocating for a holistic approach to international engineering projects,
considering not only technical aspects but also communication behaviour influenced by
cultural contexts.
In my professional development, applying peer review involves actively seeking feedback
from research on cross-cultural communication effectiveness. All this research can provide
insights into communication behaviours influenced by cultural nuances, helping my refine
strategies for effective cross-cultural interactions. This aligns with the emphasis on practical
application in the discussed articles, contributing to my continuous improvement in crosscultural communication skills.
Reference List (Part 2)
Dugan, R., Rangarajan, D., Davis, L., Bolander, W., Pullins, E. B., Deeter-Schmelz, D., LeBon, J.,
& Agnihotri, R. (2020). Sales management, education, and scholarship across cultures: early
findings from a global study and an agenda for future research. Journal of Personal Selling
and Sales Management, 40(3). https://doi.org/10.1080/08853134.2020.1781649
Javalgi, R. G., Granot, E., & Alejandro, T. G. (2011). Qualitative methods in international sales
research: Cross-cultural considerations. Journal of Personal Selling and Sales Management,
31(2). https://doi.org/10.2753/PSS0885-3134310204
Matveev, A. V., & Nelson, P. E. (2004). Cross cultural communication competence and
multicultural team performance: Perceptions of American and Russian managers.
International Journal of Cross Cultural Management, 4(2).
https://doi.org/10.1177/1470595804044752
POP, A.-M., & SIM, M.-A. (2022). CROSS-CULTURAL COMMUNICATION IN
MULTINATIONAL COMPANIES. The Annals of the University of Oradea. Economic
Sciences, 31(31(1)). https://doi.org/10.47535/1991auoes31(1)031