Uploaded by Yeasin Al Mehdin

SMMA Contract Template

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Your Agency and/or Service
Service Agreement & Statement of Work
The following agreement between [agency name] (hereinafter known as “agency”) and
__________________ (hereinafter known as “the Client”) is effective for ________ immediately
upon signing, or payment for services, whichever occurs first.
This Statement of Work includes the following services and deliverables:
Services & Deliverables
● GoHighLevel Buildout
● GoHighLevel Management
● Texting And Calling Lead Follow Up
● TikTok Ad Campaigns & Management
● 20 Booked Appointments
● Audience Targeting & List Segmentation
Pricing [initial]
Item
Price
Agency name monthly service retainer:
30 Day Free Trial, then $1,000 per month
Agency setup fee:
$500 (one time)
Monthly ad spend:
$50 per day (goes directly to TikTok/Facebook)
Payment Schedule [initial]
Item
Payment Schedule
Agency name
service retainer fee
Upon signing for the first month, then 30 days after everything goes live and
every month after that*
Service A setup fee
Upon signing
Monthly ad spend
Upon signing for the first month, then 30 days after everything goes live and
every month after that
*No refunds will be issued once payment has been processed, unless the guarantee is not met
based on the terms below. Also, to be very clear all ad spend goes directly to Facebook/TikTok
so that will be directly connected to their platform.
Guarantee
In the first _______ of service, if Agency name does not generate at least 10 patient
appointments in 90 days, we will work for $0 retainer fee for an additional 30 days (1 month) of
service, or until we get the appointments, whichever comes first. If we don’t deliver on the 10
appointments after 90 days, we will give you a full refund (not including ad spend).
Terms of Guarantee
The guarantee is voided if any of the following occur at any time during the _______ term of this
agreement, hindering Agency name’s ability to provide best results: The Client requests
changes to their ads or funnel after 24 hours of approval; the Client edits, updates, or makes
any changes to Agency name ads whatsoever; the Client’s profile, page, or ad account is
suspended, deactivated, or disabled by platform for longer than 7 days; the Client does not
approve our suggested offers according to proven strategies/ best practice; the Client removes
us from their ad accounts, pixel, business profile/ page, website admin, or revokes any other
necessary permissions for the best possible performance of our services; the Client fails to
provide requested creative content and/ or customer data within 7 business days of the request;
the Client fails to implement suggested changes to their website/ sales funnel within 14
business days of the request; the Client fails to respond to account management- or campaignrelated communications through previously established channels within 24 business hours.
In order to be applicable for the guarantee, the Client must email your support email to indicate
their intention to claim the guarantee no sooner than 7 days and no later than 24 business hours
before the end of the term of the ______ agreement.
The guarantee is automatically voided once the ______ term of this agreement has expired.
[initial]
Terms of Service
Agency name is committed to providing all participants in the agreement with a positive
experience. Thus, Agency name may, at its sole discretion, limit, suspend, or terminate this
agreement if the Client becomes disruptive and/ or demonstrates inappropriate or abusive
behavior towards Agency name and/ or its representatives, fails to follow program guidelines, or
impairs Agency name’s ability to perform services. [initial]
Liability
Agency name is not liable if the Client’s ad account, profile, or business page is disabled,
deactivated, or banned by primary platform and/ or other web-based platforms, if that platform
does not approve our ads, forces us into the special ads category, or otherwise prevents us from
providing service.
The Client understands that as the account holder, they are responsible for filing appeals with
platform under such circumstances as named in the paragraph above, under Agency name’s
guidance and advice.
In no event shall either party be liable to the other party, or be deemed to have breached this
agreement, for any failure or delay in performing its obligations under this agreement (except for
any obligations to make payments for services already rendered), if and to the extent such
failure or delay is caused by any circumstances beyond either party's reasonable control,
including but not limited to acts of God, flood, fire, earthquake, explosion, war, terrorism,
invasion, riot or other civil unrest, strikes, labor stoppages or slowdowns or other industrial
disturbances, or passage of law or any action taken by a governmental or public authority,
including imposing an embargo. [initial]
Ad Spend
The Client hereby agrees to invest a minimum of amount in monthly ad spend. Agency name
reserves the right to spend less than the entirety of the Client’s approved monthly ad budget, if we
determine it to be in the Client’s best interest according to proven strategies and best practice.
[initial]
Cancellation Policy:
If for any reason the Client chooses not to renew services at the end of the ______ term of this
agreement, they must submit written email notification of their intent not to proceed to your
support email no later than 7 days before the renewal date.
In addition, the Client agrees to complete our off-boarding form and participate in a 30-minute
exit interview with a Agency name representative to assist us in improving our service. Failure to
comply with our cancellation policy may result in our inability to deliver a refund if payment goes
through before cancelling. [initial]
Privacy & Confidentiality
No part of the Client’s confidential and proprietary information, ideas, business plans, and trade
secrets (collectively "Confidential Information") shall be shared outside of Agency name without
the Client’s express knowledge and approval. Agency name has no right and license to use any
of the Client’s data, assets, or materials outside the term of the agreement, and only to the
extent necessary to provide the services to the Client.
The reproduction, distribution, and sale of Agency name’s strategies, assets, and materials by
anyone but Agency name is strictly prohibited. The Client shall not infringe any of Agency
name's copyright, patent, trademark, trade secrets, or other intellectual property rights.
All provided materials, assets, strategies, and Confidential Information shared by Agency name
and/ or its representatives belong solely and exclusively to Agency name, and may only be used
by the Client as authorized by Agency name.
Video and phone calls will be recorded for quality and training purposes. The Client may request
access and view recorded calls at any time during the term of service. Agency name reserves
the right to distribute excerpts of recorded calls and proof of campaign results in our internal
marketing campaigns for testimonial purposes. [initial]
Terms of Sale
You, the Client, hereby ratify your understanding that all program sales are final,
non-refundable, and waive any right to file a chargeback on your authorized payment with your
credit card processor.
Upon severance of the relationship between Agency name and the Client, each party shall
return to the other party all documents and materials tangible and intangible containing,
reflecting,incorporating, or based upon the other party’s Confidential Information, and certify
their compliance with the requirements of this clause in writing to the other party. All ads,
campaigns & intellectual property created by the Agency name team will be deleted from the
Client’s ad account under circumstances of non-payment as per the terms of this agreement.
This agreement constitutes the complete and exclusive agreement between Agency name and
you, the Client. It supersedes all prior written and/ or oral statements, conditions, obligations,
representations, or warranties.
This agreement will be governed by the laws of your state, province et al, notwithstanding any
principles or conflicts of law which may otherwise require the application of the law of another
jurisdiction. You consent to the exercise of personal jurisdiction by any such court with respect
to any such proceeding. BOTH PARTIES WAIVE THEIR RIGHT TO A JURY TRIAL. [initial]
Terms of Payment
I represent and warrant that I am authorized to execute payment authorization for the purpose
of implementing the agreed-upon payment plan. I understand that if any payments within the
agreed-upon payment schedule above should fail to process, the payment schedule and/or
payment amounts would be adjusted to accommodate the recoupment of such failure.[initial]
Acceptance of Terms
You, the Client named below, verify that you find terms of this Statement of Work acceptable,
and are acting with proper authority by the company named below.
Full Name: _______________________
Title:
_______________________
Company:
_______________________
Signature
_______________________
Date:
_________________
Payment Authorization Form
I, named and signed below, authorize Agency name to charge my credit card for the agreed-upon
purchase and payment schedule. I understand that information will be saved to file for future transactions
on my account. I certify that I am an authorized user of this credit card and that I will not dispute the
payment with my credit provider so long as the transaction corresponds to the terms indicated in this
form.
I understand that this credit card authorization will remain in effect for the full term of the contract and I
agree to notify Agency name in writing of any changes to my account information or the authorized
payment form at least seven (7) days prior to the next billing date.
Full name:
Title:
Business name:
Email:
Phone:
Billing address:
Signature:
Date:
Customer Service Inquiries: agency support email here
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