Head to savemyexams.com for more awesome resources 1.1 Meeting Customer Needs Question Paper Course Edexcel A Level Business Section 1. Marketing and People Topic 1.1 Meeting Customer Needs Difficulty Hard Time allowed: 50 Score: /40 Percentage: /100 Page 1 of 5 © 2015-2024 Save My Exams, Ltd. · Revision Notes, Topic Questions, Past Papers Head to savemyexams.com for more awesome resources Question 1 Read the following extracts (E to H) before answering. Cost competitiveness and product differentiation are two key strategies to achieve global competitive advantage. Evaluate these two strategies and recommend which one would be better to achieve a global competitive advantage for a business, such as Cadbury. [20 marks] Page 2 of 5 © 2015-2024 Save My Exams, Ltd. · Revision Notes, Topic Questions, Past Papers Head to savemyexams.com for more awesome resources Question 2 Read the following extracts (E to H) before answering. Derby University has set the objective for Derby Theatre to increase its box office income by 40% by 2022. Its management team has decided that it could either produce and stage more shows that recognise the cultural diversity of Derby’s population or launch a Derby Theatre live tour across the Midlands. Evaluate these two options and recommend which one would be better to increase Derby Theatre's box office income. [20 marks] Page 3 of 5 © 2015-2024 Save My Exams, Ltd. · Revision Notes, Topic Questions, Past Papers Head to savemyexams.com for more awesome resources Page 4 of 5 © 2015-2024 Save My Exams, Ltd. · Revision Notes, Topic Questions, Past Papers Head to savemyexams.com for more awesome resources Page 5 of 5 © 2015-2024 Save My Exams, Ltd. · Revision Notes, Topic Questions, Past Papers
