Instructional Planning
(The process of systematically planning, developing, evaluating and managing the instructional
process by using principles of teaching and learning - D.O. 42, s. 2016)
Detailed Lesson Plan (DLP)
Esperanza Senior High School
Grade Level
12
Daisy O. Pao
Learning Area
Applied Economics
Time
1:00 – 1:50 pm G12-Frugality
Quarter
Quarter 2 – Week 2
Dates/Days
Nov. 13-17, 2023 (MTThF)
Semester
First Semester
School
Teacher
I. OBJECTIVES
A. Content Standards
B. Performance Standards
C. Learning Competencies /
Objectives
Write the LC code for each
II. CONTENT
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide pages
2. Learner’s Materials Pages
The learners demonstrate an understanding of industry analysis, its principles, tools, and
techniques leading to the identification of business opportunities.
The learners shall be able to
 apply tools and techniques for business opportunities like the SWOT/TOWS
analysis
 conduct a survey of macro and micro environments affecting business in a
locality
After going through this topic, students are expected to:
 identify and explain different principles, tools, and techniques in creating a
business
 distinguish the different services/products of business and industry in the locality
ABM_AE12II-a-d10
Business Principles, Tools, and Techniques in Participating in Various Types of
Industries in the Locality
Applied Economics
Quarter 2 – Module 8.1:
Business Principles, Tools, and Techniques in Participating in Various Types of Industries
in the Locality
3. Textbook Pages
4. Additional Materials from https://www.studocu.com/ph
Learning Resource (LR) portal
B. Other Learning Resources
V. PROCEDURES
Introductory Activity
Preliminary Activity:
I. Opening Prayer
II. Checking of attendance
III. Making sure learners are seated properly and the classroom is clean.
IV. Review of the previous lesson
Recall the different business principles in creating a business.
Activity/Strategy
Analysis
Abstraction
ACTIVITY 1.Figure out what the word is and write the answers on a separate sheet of
paper.
1. LCAALITIBYS ___________________ - _______________________
2. RLIITBIFPYOAT _________________ - ______________________
3. GIB ADEI _______________________ -_______________________
4. ASNALYTTISBIIU_________________-_______________________
5. UOTMNOAY ____________________ -______________________
Look around you. Change is constant. So many industry businesses flourish in your
community just like the story of Mr. Wrigley’s
The story of William Wrigley Jr.- soap salesman who became the world’s best gum
manufacturer. In the 20th century, chewing gum made William Wrigley Jr. one of the
wealthiest men in America. In 1891, when William Wrigley Jr. was 30 years old, he moved
to Chicago with his wife Ada and their daughter Dorothy, opening a new branch of his
father’s company where he continued to sell soap and offered baking powder as a
premium. He soon realized that baking powder became a huge hit as a freebie and that
customers were more interested in getting baking powder than soap, so he and his partner
decided to switch to baking powder business. Now baking powder became the primary
product of William Wrigley Jr. Company, but he also offered gum as a premium. As baking
powder’s popularity used to surpass that of the soap, so did the chewing gum packages
offered with every baking powder became more popular than the baking powder itself.
Wrigley soon abandoned baking powder, entered the gum industry and in 1893, he offered
two new gum brands, Juicy Fruit and Wrigley’s Spearmint.
Answer the questions below:
1. What is the type of business of Mr. Wrigley’s?
________________________________________________________________
2. What are the products of the business?
________________________________________________________________
Based on the activity, you have now an idea of what is an industry and to understand it
better let us get to know the different types of industries and the different services they
offer.
Specific Objective:
After going through this lesson, the students are expected to:
 identify the different types of industries; and
 distinguish the different products and services of the business industries.
 discuss industry and environmental analysis as a tool in evaluating business
opportunities;
 apply SWOT analysis as a tool in evaluating a business opportunity.
 select business opportunities appropriate in your locality.
A. Types of Industries
This lesson will focus on industries, although many school textbooks list only three
levels, more advanced books classify industry into five levels. The terms for each
level originate from Latin words referring to the numbers one to five.
B. Classification of Industry
1. Primary
2. Secondary
3. Tertiary
4. Quaternary
5. Quinary
C. Major industries in the Philippines:
 Agribusiness - a business that earns most or all of its revenues from
agriculture. An agribusiness tends to be large scale operations and deals
with farming, processing and manufacturing, packaging and distributing
agricultural products.
List of Agribusiness in the Philippines
1. Hog/Pig Raising
5. Rice Farming
2. Poultry Farming
6. Vegetable Farming
3. Cattle Raising
7. Fish Pens
4. Goat Raising
8. Corn Farming
D. Manufacturing
 The process of converting raw materials, components, or parts into finished
goods that meet a customer’s expectations or specifications.
Some of the best small manufacturing businesses that can be carried out at your
residence are:
1. Furniture Making
2. Drinking Water Business
3. Soap Manufacturing business
4. Commercial Bread Making
E. Retail and Services
 Retail is the process of selling consumer goods or services to customers
through multiple channels of distribution to earn a profit and usually it’s
done directly to its final consumer.
Types of Retail Products:
1. Food products
2. Hard goods or durable goods
3. Soft goods or consumables
4. Arts
F. International Trade
 International trade is the exchange of capital, goods, and services across
international borders or territories, significant share of gross domestic product
(GDP).
 Trading globally gives consumers and countries the opportunity to be exposed to
new markets and products.
Application
Assessment
Activity 1. Identify ten (10) retail products that are sold in your community and classify
them. Write your answer on the table below.
Food Products
Hard Goods
Soft Goods
Arts
1.
1.
1.
1.
2.
2.
2.
2.
3.
3.
3.
3.
Activity 2. Essay.
5 PT. RUBRIC
5 points
- Comprehensive and analytical
4 points
- Well written and some includes analysis
3 points
- Well written but lacks analysis
2 points
- Weak essay
1 point
- Poorly written and lack strength
Big Idea! Can you recommend manufacturing ideas/products that are profitable during this
pandemic crisis Covid 2019 and why?
1. A group of businesses or manufacturers that produces a particular product or
services
a. Enterprise
c. Logistics
b. Industries
d. Trade
2. The process of selling consumer goods or services to customers through
multiple channels of distribution to earn a profit
a. Barter
c. Wholesale
b. Retail
d. Trade
3. This is an agribusiness which involves planting rice, the staple food of the
Filipinos.
a. Goat Raising
c. Rice Farming
b. Fish Pens
d. Vegetable Farming
4. A business which involves raising of domesticated type of birds like chicken,
ducks, and geese for meat and egg production.
a. Cattle Raising
c. Fish Pens
b. Corn Farming
d. Poultry Raising
5. The process of converting raw materials, components, or parts into finished
products by used tools, machinery and labor.
a. Agribusiness
c. Retail and Services
b. Manufacturing
d. International Trade
6. Agribusiness is a business that earns most or all of the revenue from________.
a. Agricultural products
c. Retail products
b. Car making
d. Basket making
7. Other term for this Pig Raising is
a. Duck Raising
c. Goat Raising
b. Cattle Raising
d. Hog Raising
8. Medicines, cosmetics, and stationery are called soft goods or _____________.
a. Arts
c. Hard goods
b. Consumables
d. Substitutes
9. An agribusiness that produce yellowish cereal plant and also use for animal
feeding.
a. Hog Raising
c. Furniture Making
b. Corn Farming
d. Poultry Raising
10.These are examples of agribusiness except __________.
a. Hog Raising
c. Water Drinking Business
b. Corn Farming
d. Poultry Farming
11.A business that deals with the production of agricultural products.
a. Agribusiness
c. Retail and Services
b. Manufacturing
d. International Trade
12.People need water to quench their thirst and this is one of the reasons why
this business is thriving.
a. Drinking Water Business
c. Bakery
b. Soap Manufacturing
d. Furniture Making
13.This industry is involved in the extraction of raw materials includes mining
activities, forestry, and fishing for human use.
a. Primary Industry
c. Tertiary Industry
b. Secondary Industry
d. Quaternary Industry
14.This industry processing of primary materials into usable products.
a. Primary Industry
c. Tertiary Industry
b. Secondary Industry
d. Quaternary Industry
15.During pandemic crisis, hospitality and health care services are essential and
these are classified as_____.
a. Primary Industry
c. Tertiary Industry
b. Secondary Industry
d. Quaternary Industry
Assignment/Agreement
V. REMARKS
VI. REFLECTION
A. No. of learners who earned 80%
on the formative assessment.
B. No. of learners who require
additional activities for remediation.
C. Did the remedial lessons work?
No. of learners who have caught up
II. Directions. Below are some of the well-known industries in the Philippines and
to assess what you have learned match the company under the given products.
Draw a line to match Column A and Column B.
Column A
Column B
1. Chowking
A. shampoos, toothpaste, conditioner
2. Goldilocks
B. education
3. STI
C. banking services
4. Unilever
D. bakery products
5. Banco De Oro
E. take-out Chinese food
Make research on some companies’ logos that are well known in the Philippines.
What type of industries the company is classified into whether Primary or Secondary or
Tertiary or Quaternary, or Quinary?
with the lesson.
D. No. of learners who continue to
require remediation.
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor can
help me solve?
G. What innovation or localized
materials did I use/discover which I
wish to share with other teachers?
Prepared by:
Checked by:
DAISY O. PAO
Teacher II
RECHIE A. LAZALITA
School Principal I