The elephant in the brain Elephant in the brain, An important but unacknowledged feature of how our minds work; an introspective taboo. Introduction When a toddler stumbles and scrapes his knee, his mom bends down to give it a kiss. No actual healing takes place, and yet both parties appreciate the ritual. The toddler finds comfort in knowing his mom is there to help him, especially if something more serious were to happen. And the mother, for her part is eager to show that she is worthy of her son’s trust. This small, simple example shows how we might be programmed both to seek and give healthcare even when it isn’t medically helpful. The conclusion is that medicine is not just about health- it is also an exercise in conspicuous caring. Interviews began to look like thinly veiled initiation rituals. Human beings are a species that is not only capable of acting on hidden motives- we are designed to do it.