PASCONE Name of Product Business Logo 12 - HUMSS 16 Vision Mission TO ENSURE THE SUCCESS OF OUR THE CORE MISSION OF THE PASCONE BUSINESS, WE NEED HIGH QUALITY BUSINESS IS INTRICATELY WOVEN INTO THE INGREDIENTS TO ENSURE THE BEST TASTE PRODUCTION AND DISTRIBUTION OF AND TEXTURE OF OUR PASCONE. WE ALSO DELECTABLE, HIGH-QUALITY PASTILLAS, AIM TO SATISFY CUSTOMERS ACCORDING METICULOUSLY CRAFTED TO CATER TO THE TO THEIR EXPECTATIONS. THE CONSUMERS’ DISCERNING TASTES OF CUSTOMERS' WILL NOT ONLY FIND ORDINARY PASTILLAS SWEET CRAVINGS. OUR COMMITMENT IN OUR BUSINESS; IT WILL BE EVEN MORE EXTENDS BEYOND MERELY PROVIDING A DELICIOUS THAT PEOPLE WILL NOT FORGET, DELIGHTFUL TREAT; IT'S ABOUT ESPECIALLY IN TERMS OF TASTE. OUR DELIVERING A UNIQUE CULINARY COMMITMENT TO QUALITY, INNOVATION EXPERIENCE DEEPLY ROOTED IN AND CUSTOMER SATISFACTION WILL BE AT TRADITION AND UNCOMPROMISING THE HEART OF EVERYTHING WE DO, QUALITY. OUR AIM IS TO NOT ONLY SATISFY ENSURING THAT EVERY BITE OF OUR FOOD THE PALATE BUT ALSO EVOKE A SENSE OF BRINGS JOY AND COMFORT TO OUR COMFORT, MAKING PASCONE A CHERISHED CUSTOMERS. IN DOING SO, WE AIM TO PART OF PEOPLE'S SWEET INDULGENCES, GROW, NOT ONLY AS A BUSINESS BUT AS AN WHERE EVERY BITE TRANSCENDS INTO A INTEGRAL PART OF THE LIVES OF THE MOMENT OF JOY AND SATISFACTION. PEOPLE WE SERVE. FACTOR SOCIO-CULTURAL MACROENVIRONMENTAL ANALYSIS ANALYSIS Pastillas is a popular Filipino candy made from carabao milk and sugar. It is a popular tourist souvenir and is also widely consumed locally. Pastillas are produced in many different parts of the Philippines, but the town of San Miguel in Bulacan is known for its high-quality pastillas. TECHNOLOGICAL We can advertise our business on the Internet through social networks like Facebook, Messenger, or Twitter. We purchased the tip cones, one of our main ingredients, from an online store and made sure they were safe and clean. ENVIRONMENTAL/ECOLOGICAL We will not use any wrappers; we will put the products on a clean container where they can buy it for piece and get it themselves. However, if they wish to buy for more than one, we can also use paper bags to be more environmentally friendly. ECONOMIC POLITICAL LEGAL . Pastillas play an important role in the local economy of San Miguel and other towns where they are produced. Pastillas is also a source of income for local businesses, such as souvenir shops and restaurants. In addition, by evaluating the economic situation of students, we will manage our product to make it more affordable. In terms of political all the ingredients use in making pastillas are FDA approved, because we cannot just sell a product without knowing the ingredients that we will be using. It is important to consult with legal professionals or business advisors who are familiar with local regulations to ensure that your pastillas business is operating within the bounds of the law. However, our entrepreneur teacher will give us permission to sell our product through a process since this project is for academic purposes. ETHICAL We will ensure that our Pascone are made with high-quality ingredients from fair trade practices and follow safety standards to protect the health of consumers. Regarding the production process and pricing, we will be transparent. It is essential to avoid false or misleading marketing and advertising processes in our business operations. DEMOGRAPHIC Pascone is for everyone, it is an innovation product of Pastillas, a sweet delicacy from the Philippines, one of the most loved snacks by Filipinos, especially children. Pampanga High School is a place where the target market are mainly students and teachers. FACTOR ANALYSIS CUSTOMER Our target market mostly will be the students, who love sweets. Based on our research women are more addicted to sweets rather than men. So, our target market will be the female students and teachers. COMPETITOR Our main competitors will be the vendors in the canteen and the students will have more options to buy. To be successful on our competitors, it is essential to offer a unique selling point, such as we will be selling different flavors, packaging, or promotions, to stand out from the competition. IRRITANTS Pastillas is one of the easiest delicacies to make. This year, the inflation rate of sugar in the Philippines increased. In some time, we might face this problem since one of our main ingredients in making the pastillas is sugar. UNEXPECTED OPPORTUNITIES Opportunities in our business may arise from creative innovations and from the feedback or suggestions of our consumers, which we will gladly consider. TALENTS, HOBBIES & EXPERTISE Faith’s hobbies are baking and making pastries. Since Faith knows how to bake and do some pastries, it would be easy for us to make our innovation product possible. LOCATION The product can be sold inside the school for its affordable price and is a great snack to munch on anytime, anywhere. 3 Our primary demographic focus centers around students with a penchant for sweets, with an emphasis on our research revealing a higher affinity for sweets among women compared to men. Consequently, our strategic target market encompasses female students and teachers, aligning with our understanding of their particular fondness for indulging in sweet treats. TARGET MARKET PLACE 351, A. Ruiz St. Brgy. Lourdes, City of San Fernando, Pampanga Barangay Lourdes has a large population, making it an ideal market for our versatile product, Pascone. Its universal appeal targets a diverse demographic, and we hope to attract the attention of students, especially women. Research shows that women generally have a higher affinity for sweets than men. Therefore, we strategically position our products to suit the preferences of this demographic within our community. 2024 PASCONE 5 PROMOTION A highly effective promotional tool at our disposal for marketing the enticing array of products offered by Pascone is Social Media Marketing (SMM). This dynamic strategy not only serves to augment short-term customer purchases and engagement but also plays a pivotal role in fortifying enduring customer relationships. The multifaceted approach of SMM involves strategically presenting our products in the digital realm, enticing users to make informed purchase decisions. By leveraging the expansive reach of social media platforms, we have the opportunity to showcase our offerings through visually appealing and engaging content. This extends beyond mere product displays, incorporating enticing elements such as free tastings, exclusive coupons (savings certificates), enticing vouchers, and compelling price bundles that present discounted deals with certain conditions. Through this intricate interplay of online presence and promotional incentives, we endeavor to not only spur immediate customer interest but also foster a lasting connection that resonates with our audience, forging a meaningful and enduring bond with our brand. 2024 PASCONE 6 COSTING ITEM PRICE MINI TIP CONES POWDERED MILK WEIGHT ML/G USED PRICE PER GRAM COST COST PER PIECE 130 PHP 256 PHP 120 G 435 G 480 G 870 G 0.92 0.58 441.6 504.6 CONDENSED MILK 23 PHP 45.25 PHP 250 G 374 ML 400 G 748 ML 0.09 0.12 36 89.76 CREAM STIX UBE FLAVOR 27.50 PHP 388.8 G 777.6 G 0.07 54.43 CREAM STIX 27.50 PHP 388.8 G 777.6 G 0.07 54.43 WHITE SUGAR 6.50 10 3.5 COST PER BUNDLE SELLING PRICE PER NET PROFIT PIECE 27.50 PHP 388.8 G 777.6 G 0.07 54.43 CHOCOLATE FLAVOR 12 27.50 PHP 388.8 G 777.6 G 0.07 54.43 35 PHP 100 G 50 G 0.35 17.5 35 PHP 100 G 50 G 0.35 17.5 CHOCOLATE CHIP 32 PHP 69.95 PHP 90 G 150 G 50 G 300 G 0.35 0.47 17.5 141 NESTLE CREAM 39.25 PHP 125 ML 250 ML 0.31 77.5 1,560.68 CREAM STIX NET PROFIT PIECE PANDAN FLAVOR CREAM STIX SELLING PRICE PER 19.75 7.75 PEANUT BUTTER FLAVOR MINI MARSHMALLOW RAINBOW SPRINKLES CRUSHED OREO TOTAL 2024 PASCONE 7 Thank You!
