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1. Introduction
1.1 Brief about the company
ABC company focuses on manufacturing Kitchen utensils. Mr Sirisena Perera was the founder
of the company and the company started small by manufacturing coconut scrappers decades
ago. However, the company has achieved its success in delivering many products to the market
by ensuring the creation of dream kitchens to its customers and with the two decades of hardworking the company has grown its market under the visionary leadership of Mr Perera. The
company focuses its growth and development with the adaptation of modern technologies and
better strategic management methodologies.
1.2 Purpose of the report
The report was written under the subject scope of Strategic Management and it was required to
deliver various recommendations according to the analysis of the study. The report delivers the
proper rationale for the application of the strategic management methodologies, theoretical
definitions, proper analysis of the given situation and ensures the delivery of recommendations
to the company to ensure the further growth of the business under the strategic management
considerations. The significance of creating vision and mission to the company, significance
of management information systems for the strategy formulation, and BCG matrix application
for the strategic development are mainly focused in the report as well under those main
headings.
2. Rationale of the study
Strategic management associates with defining organisational vision, mission, objectives and
goals which allow the companies to improve their business journey with higher level of value
creation during the time. The subject scope is associated with the evaluation of the
environmental considerations and assessment and implementation of strategies to achieve the
better level of sustainable competitive advantages to the business conduct.
Considering on the expectations of the strategic manage,ent, ABC company and its newly
launched brand (products) can achieve a higher level of growth. With the formation of the
strategic management practices, it can be ensured the delivery of better pathway to the business
organisation and further new strategic initiatives are expressed under the scope of strategic
management. All these positive factors are supportive to the growth of ABC company. Mainly
the company’s environmental considerations are critically assessed during the study and define
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various positive advantages and opportunistic considerations to the company to ensure its
growth and development.
3. Theoretical application
Strategic management is associated with formation of main areas which are supportive to the
growth of the business conduct. Mainly the business organisation can be well guided with the
strategic management considerations and further it would ensure the proper utilisation of the
organisational resources during the time.
Figure 1 Strategic management
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