BROCHURE ANALYSIS WORKSHEET Brochure Title: _______________________________________ Date: ___________________ 1. Introduction: • What is the main message or purpose of the brochure? ______________________________________________________________________________ ______________________________________________________________________________ • Is the introduction engaging? Why or why not? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 2. Visual Elements: • Describe the visuals used in the brochure (images, graphics, layout). ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ • Do the visuals enhance the overall appeal of the brochure? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ • How do the visuals contribute to conveying the message? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 3. Target Audience: • Who do you think the target audience for this brochure is? ______________________________________________________________________________ ______________________________________________________________________________ Page | 20 • How does the brochure appeal to this specific audience? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 4. Content: • List the key highlights or main points covered in the brochure. ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ • Are the contents presented in a clear and organized manner? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ • Is the information relevant and interesting to the intended audience? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 5. Design and Layout: • Evaluate the overall design and layout of the brochure. ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ • Does the design complement the content and theme? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Page | 21 • Comment on the use of fonts, colors, and spacing. ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 6. Call to Action: • Identify any call-to-action statements or prompts. ______________________________________________________________________________ ______________________________________________________________________________ • Are they clear and compelling? Explain. ______________________________________________________________________________ ______________________________________________________________________________ 7. Effectiveness: • Rate the overall effectiveness of the brochure on a scale of 1 to 5 (1 being least effective, 5 being most effective). 1 • 2 3 4 5 Provide reasons for your rating. ______________________________________________________________________________ ______________________________________________________________________________ 8. Suggestions for Improvement: • What aspects of the brochure could be improved? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ • Propose ideas for enhancing the brochure's effectiveness. ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Page | 22 Conclusion: Summarize your overall impression of the brochure and whether you believe it effectively communicates its message to the target audience. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Page | 23
